Sony Pixel Power calrec Sony

Mayssa Karaa Elevates the Performing Arts in Abu Dhabi

31/03/2023

Mayssa Karaa Elevates the Performing Arts in Abu Dhabi The singer-songwriter serves as artistic director of Berklee Abu Dhabi, where she and her team are breaking new ground and bringing cultures together.

By

Daniel Pesquera

March 30, 2023

Mayssa Karaa B.M. '12 grew up in Beirut, singing along to the Arabic music that would become an inseparable part of her identity. She carried this music on her artistic journey from Lebanon to Berklee, Hollywood, Bollywood, and all the way back to the Middle East, where now she serves as the artistic director of Berklee Abu Dhabi.

Karaa's r sum as an international hitmaker reflects her range as a vocalist and songwriter. She recorded a globally-celebrated version of White Rabbit for the Grammy-nominated American Hustle soundtrack; had a no. 1 hit on Apple Music India with her A.R. Rahman-produced track Hayati, and earned over 34 million views for The Arabic Alphabet Song from Sesame Street.

But many of her proudest achievements have happened outside the studio. Karaa served an instrumental role in the initial negotiations for the 42,000-square-foot Berklee Abu Dhabi Center, which represents the only site of a North American institution for music and performing arts in the Middle East. She was a founding member and artistic director of the Firdaus Orchestra, the first all-women orchestral ensemble in the United Arab Emirates (UAE), which recently accompanied Beyonc at the Expo City Dubai. Karaa will also be involved in an upcoming campaign for breast cancer awareness sponsored by the UAE's Ministry of Health.

While Karaa recognizes that they are still in the beginning of the journey and have a long way to go in terms of raising the profile of the performing arts in the Middle East, she also said that there are many key advancements being made, including the recent launch of the Berklee Abu Dhabi Fellowship Fund. As Berklee celebrates Women's History Month, we dove deeper into what inspires Karaa, her work with Berklee Abu Dhabi, and her role within a community where the arts and cultural expression are making important strides.

You were recently honored with a Pride of UAE award at the Global Business Symposium 2023, held in Abu Dhabi. Congratulations on this accolade! Do you take a special kind of pride in being celebrated by the MENASA (Middle East, North Africa, South Asia) region? The fact that the symposium acknowledges the music business and entertainment industry in addition to people from so many different backgrounds was definitely something encouraging. Being originally from the region and witnessing the growth that has happened here has been pretty fascinating, so I'm happy to be part of this kind of change. It was a great honor and it empowers me to do more and to keep investing in the vision that I have for this industry here.

Have your experiences as an artist, a performer, and a music business entrepreneur impacted how you approach your role at Berklee Abu Dhabi? As an artist, it's all about creating and that is what inspires me to keep doing what I do. I bring a lot of creativity to my job, and pairing it with the work I'm doing as an artist helps me fuel my ideas. I see a great added value to have people who are working within the [academic] establishment to be active in the industry, because they become a good role model for the students. Everyone who has been hired here in Abu Dhabi has this kind of profile.

Mayssa Karaa performs at the Etihad Arena in Abu Dhabi

How has the experience in Abu Dhabi inspired you in ways you weren't expecting? I like the entrepreneurial spirit and I feel like it's something that inspires me every day [at Berklee Abu Dhabi]. When we came here, it was like a start-up. We had to define the direction that we wanted to move forwards with and test the waters with so many different things. We want to make sure we are filling the gaps with what is needed here rather than impose something that we assume is going to function. It has been very inspiring to be part of this study of what it is that Berklee can do in this part of the world. What continues to motivate me is seeing artists that walked into this space and are now either signed to music labels, have high streams on social platforms, or have gotten accepted into other Berklee programs, including Boston, New York, and Valencia. It's a crucial time for Berklee Abu Dhabi to be here because there is nothing like it in the region. I'm looking forward to witnessing more success stories of our students. It's always inspiring to see the things they are achieving.

Your music embodies a cross-cultural philosophy, in both the way you blend styles and the message you put behind the music. What role did your time at Berklee play in helping you to define that idea, and how is it reflected in your work at Berklee Abu Dhabi? I was raised on and grew up singing Arabic music. I was very influenced by the local culture and it's something that was always very relevant to everything I did. Even before moving to the U.S., I was exposed to western music and trained in the classical world. But it was my experience at Berklee that helped me realize we can't put our creativity in a box. I had been struggling to define what it is that I do. Being at Berklee, I was surrounded by people from so many places and so many styles of music that I had never come across. I ended up getting opportunities like singing in a Bollywood movie, and singing Balkan music in Serbia, which came out of a small Balkan group at Berklee. It really helped me free myself from those limitations in terms of my identity as an artist. At Berklee Abu Dhabi, we try to instill that same mindset. The program brings together people of different backgrounds from all over the region, and every semester they end up collaborating with each other. W
LINK: https://www.berklee.edu/berklee-now/news/mayssa-karaa-elevates-the-per...
See more stories from berklee

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

PlayBox Technology Opens Design Partner Programme for New...

London, UK September 2026 PlayBox Technology is inviting broadcasters, OTT and FAST operators, content owners and media organisations worldwide to become De...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

05/09/2026

HEDD Audio update CTRL software

MK2 & Bass system control app improved HEDD Audio have just launched a new and improved version of the control software that pairs with their MK2 and Bass m...

05/09/2026

CALL FOR ENTRIES IS NOW OPEN FOR THE 20TH ANNUAL SOUTH AFRICAN FILM & TELEVISION AWARDS (SAFTAs20) EXTENDED

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

05/09/2026

Orlando Magic, Gray Media Ink Ful-Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

YouTube TV Adds ESPN Unlimited

Share Copy link Facebook X Linkedin Bluesky Email...

05/09/2026

InSync Brings Conversion Workflow Flexibility to IBC 2026

InSync Technology, the leading provider of premium video conversion solutions, will showcase a new generation of products at IBC 2026, designed to help broadcas...

05/09/2026

GlobalM supports quattro media and World Rowing with Glob...

GlobalM successfully supported quattro media GmbH and World Rowing, the world governing body of the Olympic sport of Rowing, with the international distribution...

05/09/2026

Scripps Research professor Chi-Huey Wong to receive ACS Alfred Bader Award

LA JOLLA, CA-In recognition of his exceptional work to understand the chemistry of carbohydrates and the role they play in health and disease, Scripps Family Ch...

04/09/2026

Business Innovation Synergizer FAQ: What applicants need to know

Media organisations interested in the Media Innovation Europe 3.0 Business Innovation Synergizer (BIS) can now consult a new FAQ document providing additional a...

04/09/2026

IBC 2026: Eluvio Showcases Global Broadcast Fabric Updates

Eluvio will demonstrate updates to its Content Fabric platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11-14). C...

04/09/2026

IBC 2026: LiveU Joins IBC Accelerator Smart Stories Consortium

LiveU has joined the IBC Accelerator's Smart Stories consortium, a multi-vendor initiative developing an open standard for Story Context interoperability in...

04/09/2026

IBC 2026: Telos Alliance to Demonstrate Audio Observability Capabilities

Telos Alliance will demonstrate new audio observability capabilities at IBC2026 (Stand 8.D37, RAI Amsterdam, September 11-14), covering monitoring of audio heal...

04/09/2026

World Team Tennis Announces Broadcast Partnership with Versants USA Sports

World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT's live mat...

04/09/2026

Gravity Media Appoints Alex Pannell as Chief Business Officer

Gravity Media has appointed Alex Pannell as Chief Business Officer. Pannell joins from Appear, where he served as Chief Commercial Officer. He will be based in ...

04/09/2026

IBC 2026: Dalet Expands Dalia AI Platform with Agentic Workflow Capabilities

Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The updates extend Dalia from an AI ...

04/09/2026

IBC 2026: L-Acoustics Achieves EN 54 Certification Across Loudspeaker and Amplifier Portfolio

L-Acoustics has achieved EN 54 certification across a portfolio of loudspeakers,...

04/09/2026

IBC 2026: EVS and Matrox Video Announce Technology Partnership for Dynamic Media Facility Deployments

EVS and Matrox Video have announced a technology partnership integrating Matrox ...

04/09/2026

IBC 2026: NEP to Showcase Software-Defined Live Production

NEP Group will exhibit at IBC2026 (Hall 7, Stand 7.B55, RAI Amsterdam, September 11-14), demonstrating software-defined production capabilities across NEP Platf...

04/09/2026

FoMaSystems and ARRI Honored with Engineering Emmy for ARRI TRINITY 2

The Television Academy has awarded an Engineering Emmy to Dr. Roman Foltyn, Chief Engineer of FoMaSystems, and Curt O. Schaller for the development of the ARRI ...

04/09/2026

IBC 2026: InSync Technology to Showcase Frame Rate and Standards Conversion

InSync Technology will exhibit at IBC2026 (Stand 1.A55, RAI Amsterdam, September 11-14), demonstrating its FrameFormer and NOVA conversion platforms for frame r...

04/09/2026

Professional Triathletes Organization Signs Agreement with Sela to Host Events in Saudi Arabia

The Professional Triathletes Organisation (PTO) has signed a multi-year agreemen...

04/09/2026

IBC 2026: Accedo and MediaKind Launch Joint Streaming Solution for Operators

Accedo and MediaKind have announced a white-label, end-to-end streaming solution for operators, combining Accedo's native application framework and cloud-ba...

04/09/2026

IBC 2026: TAG Video Systems Launches TAG Blue Cloud Monitoring Platform

TAG Video Systems has announced TAG Blue, a cloud platform for shared monitoring visibility across video delivery chains, with AI-powered root-cause analysis. T...

04/09/2026

IBC 2026: TwelveLabs Launches Video Compliance Platform with NVIDIA Deepfake Detection

TwelveLabs has launched a video compliance platform for media organizations, inc...

04/09/2026

Television Academy and NATAS Announce 2026 Engineering, Science & Technology Emmy Award Recipients

The Television Academy and the National Academy of Television Arts & Sciences ha...

04/09/2026

KeySolutions Sounds release Traveler

Powerful new soft synth announced Traveler is the first software instrument to be released by KeySolutions Sounds, and it's an ambitious one! Said to co...

04/09/2026

e-instruments launch Velvet Guitars Fragment

Free virtual instrument range expanded The latest expansion of e-instruments' free Fragments series introduces a packed-down version of the company'...

04/09/2026

Accentize Chameleon wins Emmy Award

Company recognised for second time Two years after winning an Engineering, Science & Technology Emmy Award for dxRevive Pro, Accentize have been recognised ...

04/09/2026

AgileTV and Friend MTS Complete CDN Watermarking Integration to Fast-Track Anti-Piracy Protection for Operators

Bilbao - 3rd September 2026 -AgileTV, a leading provider of end-to-end TV and vi...

04/09/2026

Net Insight to Launch Nimbra 1020G at 2026 IBC Show

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

Disney, Optimum Renew Carriage Deal

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

ACEMAGIC First to Introduce Ryzen AI Max+ PRO 495 AI Mini Workstation at IFA 2026

ACEMAGIC First to Introduce Ryzen AI Max PRO 495 AI Mini Workstation at IFA 202...

04/09/2026

Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Resolve

Krotos Brings Video to Sound Footsteps Directly into Premiere Pro and DaVinci Re...

04/09/2026

RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broadcast Technology

RED DIGITAL CINEMA Comes Out Swinging at IBC 2026 with Next-Generation Live Broa...

04/09/2026

Orty v2.0-web - the cold-outreach assistant moves to the web

Orty v2.0-web - the cold-outreach assistant moves to the web Brie Clayton September 4, 2026 0 Comments Orty today announced v2.0-web of its AI cold-ou...

04/09/2026

Lightware expands LARA capabilities with new GUDE driver

Lightware is expanding its LARA (Lightware Advanced Room Automation) platform with the GUDE Power Distribution Units (PDU) driver module. GUDE devices can now b...

04/09/2026

People Behind the Technology - How Lightware Invests in W...

Lightware shares the second release in its ESG communications series. Following the first piece, which focused on the companys environmental performance, this r...

04/09/2026

Big Blue Marble delivers record 10 Tbps for European publ...

Big Blue Marble supported a leading European public service broadcaster in delivering the Soccer World Cup 2026 streams, supplying more than 10 Tbps of bandwidt...

04/09/2026

Hitomi MatchBox Glass is honoured with Emmy Award

Outstanding achievement in engineering, science and technology Hitomi Broadcast has been recognised with an Engineering, Science & Technology Emmy from the Ac...

04/09/2026

California, Hollywood at a Crossroads

California, Hollywood at a Crossroads Andy Marken September 3, 2026 0 Comments I'm doing everything alone. Crossing roads alone. Seeing the Eiffe...

04/09/2026

Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest

Berklee Announces Winners of 2026 SongwritersdB Songwriting Contest Students Luca Alexandru, Annika Wild, and Johanna James received the top prizes for origin...

04/09/2026

EVS, Matrox Partner on EBUs Dynamic Media Facility Initiative

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

TAG Video Systems Unveils TAG Blue

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

Orlando Magic and Gray Media Ink Full Season Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

04/09/2026

RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT BASED ON THE DISAPPEARANCE AND MURDER OF BOBBY RYAN

RT ANNOUNCE NEW DRAMA THE MURDER OF MR. MOONLIGHT BASED ON THE DISAPPEARANCE...

03/09/2026

Yospace releases new Ad Presentation solution, unlocking revenue opportunities with non-linear ad formats

Yospace will be at IBC from 11th - 14th September (booth 5.C78). For more inform...

03/09/2026

Creative Technology Group Announces Leadership Transition Effective January 2027

NEP Group has announced leadership changes at Creative Technology Group. Founder and CEO Graham Andrews will step away from day-to-day leadership at the end of ...