sonoVTS GmbH to Participate in IP Showcase at IBC2018

sonoVTS GmbH to Participate in IP Showcase at IBC2018 posted: 06/09/2018

Broadcast products, rental and systems company will join leading vendors and broadcasters in educating IBC visitors about standards-based IP signal transport

Germany-based broadcast products, rental and systems company sonoVTS GmbH has announced that it will be participating in the IP Showcase at IBC2018. During a presentation in the IP Showcase Theatre at 10am on Saturday 15 September, the company will explore the shift from traditional SDI to IP-based broadcast workflows, and the impact this is having on the display of video signals.

The IP Showcase has been a feature at major industry trade shows since IBC2016 and has been instrumental in helping the industry to galvanise behind the standards-based approach to IP. The event is hosted by major technical and standards organisations within the broadcast indus-try - Audio Engineering Society (AES), Alliance for IP Media Solutions (AIMS), Advanced Media Workflow Association (AMWA), European Broadcasting Union (EBU), Society of Motion Picture and Television Engineers (SMPTE ), and Video Services Forum (VSF).

Industry-leading vendors and broadcasters will gather at the IP Showcase at IBC2018 to provide instructional and case-study presentations, and an array of IP-based product demonstrations highlighting the benefits of, and momentum behind, the broadcast industry's move to stand-ards-based IP infrastructure for real-time professional media applications. The IP Showcase will feature equipment displays and product demonstrations that emphasise everything industry vendors have achieved in support of IP standards and specifications. Meanwhile, the IP Show-case Theatre will be the destination for educational presentations, a vital element as the indus-try progresses through the phases of IP adoption.

During the sonoVTS presentation, entitled Broadcast Displays in IP Workflows', business development manager Bart Meeus will consider several critical questions about video signal

display, including whether or not native IP broadcast displays constitute the best way for-ward for the industry. Until very recently the display of video signals was straightforward with no more requirements than basic SDI display capability, says Meeus. However, as we move firmly into the IP era it is clear that the need to display uncompressed IP standards, such as SMPTE 2022 or SMPTE 2110, directly on native IP displays is placing fresh demands on the func-tionality of display systems. In this presentation we will explore the implications of moving from traditional SDI to IP-based workflows, and how this migration can be carried out with a mini-mum of disruption.

Reflecting on the overall objectives of the IP Showcase, AIMS Board Chair Michael Cronk com-mented: The transition to IP is underway, and the progress we've made toward standardising IP infrastructure and operations in the media industry has only happened because so many or-ganisations have come together and devoted time and effort to the cause. The IP Showcase is a physical manifestation of that progress, and we're thrilled to see all the companies that have embraced IP technology and chosen to put their efforts on show for IBC visitors to experience.

The IP Showcase will take place in rooms E106 and E107 at the RAI Amsterdam during IBC2018, Sept. 14-18. More information about the IP Showcase at IBC2018 is available at www.ipshow-case.org.

About sonoVTS GmbH:

sonoVTS is a leader in the broadcast industry, offering products, rental and systems. As a German company with more than 30 years of experience in all areas of the broad-casting market, sonoVTS is headquartered in Munich, Germany, with offices in Frank-furt and Cologne as well as international subsidiaries in Austria and the USA. sonoVTS currently employs over 120 employees across in-house production and manufacturing facilities, where the company builds top of the line broadcast displays, provides custom-ers with rental products, and manufactures own OB vehicles.

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