Sony Digital Rapids Pixel Power calrec Sony

5 Essentials of Music Career Success

17/08/2019

A successful career in music doesn't happen overnight. It takes patience, tenacity, an openness to critique, and even some failure to clarify your goals and make it happen.

Here are five essential practices to consider as you build a foundation for long-term success in the music industry.

1. Stay in the Loop The music industry is constantly changing. To keep up, you need to stay informed.

This is just as important for music business professionals as for artists. To land a job in licensing, product design, or marketing at a place like Spotify or Apple, youll need to speak to the changes driving growth in the industry. Similarly, a successful artist manager should be up to speed on industry tastes and trends, emerging niche markets, and changing perceptions around artist commercial viability.

The path followed by the majority of top executives and artists we know today was not narrow or linear. Like theirs, your path will involve ongoing learning, hustle, and investment in yourself.

Music distribution has changed completely in recent years, meaning artists no longer need a deal with a major label to be successful. Staying informed on platforms such as SoundCloud, YouTube, Instagram, and Facebook's Sound Collection will help you promote your music and reach a wide audience.

Berklees Career Center team provides insight on relevant professional associations and help you find ways to stay up to date.

2. Meet Others in the Industry

The Berklee Career Jam brings industry movers and shakers to campus each year

Building a career and establishing a personal brand in the music industry requires honing your ability to create and maintain mutually beneficial relationships.

You hear it repeatedly: Networking and creative alliances matter. Why? The music industry thrives on it just like any other people-based industry. So where do you start?

Step away from the studio, or your keyboard or microphone, regularly, and take advantage of face-to-face interactions with peers, colleagues, and established professionals. Industry conferences, trade shows, and festivals provide perfect settings for fun and organic interactions, but theyre not your only outlet for networking. Social media sites such as LinkedIn, Facebook, and Instagram have made networking easier than ever. If you aren't already on these or other platforms, create a profile and start connecting. Be thoughtfully persistent in building on new connections, whether in person or digitally. Keep track of who you meet and why you both might benefit from staying in touch.

Attend the Career Center's Internship Expo where you can speak to representatives from more than 40 companies.

3. Invest in Your Future with Internships and Working on Campus If there's one thing the music industry prizes, it's experience. How do you get experience?

Where to Start

Search and apply for jobs, internships, auditions, and gigs on the Berklee Career Manager.

Two ways to impress potential employers are internships or on-campus jobs. Internships are a highly valuable opportunity to test-drive career possibilities, develop skills, and gain insight into the work and lifestyle of an industry professional. They allow you to relocate for a short stint to major hubs like Los Angeles, New York City, and Nashville, or even abroad to international hot spots like Beijing and London. Employers frequently use internships to test out future employees. If theyre impressed, they are quick to make a job offer so they don't miss out on promising talent.

There are endless opportunities and ways for you to gain relevant experience. Internships and student employment are just two that will impress and appeal to employers.

4. Know Your Competitive Advantage Your list of skills is abundant. Take stock of your experience and what makes you different from everyone else. You'll need a carefully crafted pitch that tells the world who you are and explicitly sheds light on your distinctive combination of skills, experience, and presence.

As a musician and artist, youll be an incredible improviser, always prepared to pitch a song youve been writing or grab your guitar and walk onstage to fill in for a friend at a gig. Youll also possess solid project management skills. Whether it's handling marketing or event logistics for an upcoming campus program or organizing and rehearsing members of a band for a performance, you've mastered the art of time management, understand the need for attention to detail, and recognize the importance of being both a leader and a team player.

5. Stay Agile There is no prescribed roadmap for how to get from A to Z in the music and entertainment business. There is no guarantee you'll make a certain salary, secure a gig that lasts a lifetime, or cut a deal right out of the gate. It's best to acknowledge and accept that now. But your commitment to succeeding in this business has great potential to make an impact and be satisfying.

You must learn to be agile and comfortable pivoting from opportunity to opportunity, sometimes even needing to take on a non-music lifeline career so you can provide for yourself, a significant other, or a family. The path followed by the majority of top executives and artists we know today was not narrow or linear. Like theirs, your path will involve ongoing learning, hustle, and investment in yourself.

Dustin Gee is manager of employer development and engagement at the Berklee Career Center.

For more information on how to develop your career in music, visit our Career Center resources.

Related Reading

Hearing Women Berklee Today

Spring

2019

Volume

30

Number

3

Hustling and Joy: Madame Gandhis Tips for Success Drummer, electronic musician, and activist Madame Gandhi shared her advice and experience with students at Cafe 939.

Berklee Student Wins Live Nation Scholar
LINK: https://www.berklee.edu/careers/essentialsofsuccess.html?ss=213221...
See more stories from berklee

Most recent headlines

17/02/2020

Julianna Margulies on outbreak thriller The Hot Zone, filmed in SA

-- -- -- National Geographic's hit scripted drama The Hot Zone is now streaming on Showmax. Golden Globe winner Julianna Margulies (The Good Wife) ...

17/02/2020

Durban FilmMart to become an Independent Institute

-- -- The Durban FilmMart (DFM), Africa's leading film market, has announced that it will be established as an independent institute functioning as a ...

17/02/2020

BTS of Toya De Lazy's Funani music video with director Kyle...

-- -- -- SCREEN AFRICA EXCLUSIVE: South Africa-born musician Toya De Lazy was first introduced to acclaimed director Kyle Lewis's bold aesthetic ...

17/02/2020

Legendary composer Geo Hohn on the perfect audio studio

Geo Hohn at Abbey Road Studios (Photo credit: Ben Ludik) -- -- SCREEN AFRICA EXCLUSIVE: Audio composition and production guru Geo Hohn shares his insigh...

17/02/2020

Saturday Night Takeway stays in with BBC Studioworks

Show moves to TC1 for its 16th series Dan Meier 3 hours ago Show moves to TC1 for its 16th series target=_blank title=Share on LinkedIn class=share-lin...

17/02/2020

Bertelsmann CEO calls for RTL, ProSiebenSat.1 merger

National companies will simply have no chance in a few years against the giants from Silicon Valley Dan Meier 3 hours ago National companies will simply...

17/02/2020

Making the BBC a subscription service would be hugely positive for UK media industry

Government said to be planning to push the BBC to a subscription model Jenny Pr...

17/02/2020

Analog Way names new...

Analog Way, a manufacturer of live presentation systems and media servers, has announced the appointment of Christophe Delahousse as its new chairman. Delahou...

17/02/2020

Polar to distribute...

play SHARE VIDEO Polar has added ClearOne, UMA and Utelogy to its portfolio and, within its Integrated Solutions division, has also further developed its Proj...

17/02/2020

ISE Panel: Is consolidation hurting the AV...

play SHARE VIDEO In the light of some big buy-outs recently, this ISE Panel tackles the ever-more commonplace phenomenon of consolidation in the integration i...

17/02/2020

ISE Panel: The role of concept activities

play SHARE VIDEO Inavates Hurrairah bin Sohail gathers a group of AV experts to discuss proof of concept activities for AV integrators and the role they play ...

17/02/2020

ISE in Barcelona: The buzz in the congress...

play SHARE VIDEO Paul Milligan speaks with ngels Chac n, minister of enterprise and knowledge of Catalonia, exploring the buzz and preparations for ISE 2021 ...

17/02/2020

Open standards VS proprietary protocols:...

play SHARE VIDEO Justin Kennington, SDVoE, Josh Rush, Audinate, Henning Kaltheuner d&b audiotechnik and Martin Barbour, QSC, discuss whether open standards or...

17/02/2020

Retailers can now sell directly in augmented...

Apple has released an update to its Quick Look augmented reality tool, this allows iOS 12 users investigate and examine products in AR which the added option of...

17/02/2020

Q&A: How the user...

play SHARE VIDEO Paul Milligan speaks with Gauthier Renard, Barco, to identify key user requirements and explore how the user experience is driving adoption, ...

17/02/2020

ISE 2021 visitors can enjoy Wi-Fi 6 as part...

The home of ISE 2021, the Fira de Barcelona's Gran Via venue has Fira de Barcelona The deployment has been carried out by Cisco, technological partner of th...

17/02/2020

ISE Panel: Is it ok for manufacturers to sell...

play SHARE VIDEO Paul Milligan, editor of InAVate, sits down at ISE 2020 to discuss the manufacturer-client direct sales. On the panel are Kevin Murphy of spe...

17/02/2020

Genelec continues...

Genelec has opened a brand new extension to its lakeside factory in Iisalmi, Finland. Using the latest technologies, the extension will significantly increase t...

17/02/2020

Cabletime rebrands to MediaStar Systems

MediaStar, the flagship brand of Cabletime's IPTV, streaming and digital signage system is taking centre stage as the company will be known as MediaStar Sys...

17/02/2020

DVIGear appoints Siya Fakher as biz dev manager for UK

DVIGear, a supplier of digital connectivity products for proAV applications, has appointed Siya Fakher as business development manager for the UK. In his new ...

17/02/2020

Durham Bulls to Extend DBAP Protective Netting

Team Aims to Improve Fan Experience with New Ballpark Netting The Durham Bulls announced on Friday, February 14, 2020, plans to improve and extend protective n...

16/02/2020

A Weekend at the Daytona 500 (Photo Gallery)

A Weekend at the Daytona 500 (Photo Gallery) Over the past two weekends, Fox Sports has left their mark on Super Bowl LIV in Miami and the relaunch of the XFL a...

16/02/2020

Live From Daytona 500: BSI Prioritizes Consistent Testing, Driver Safety With Visor Cam

Live From Daytona 500: BSI Prioritizes Consistent Testing, Driver Safety With Vi...

16/02/2020

Live From Daytona 500: Game Creek Video Provides Total Structural Backbone in the Compound

Live From Daytona 500: Game Creek Video Provides Total Structural Backbone in th...

16/02/2020

Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bowl of Racing

Live From Daytona 500: NASCAR Productions Embraces At-Home Workflow for Super Bo...

16/02/2020

Live From Daytona 500: Fox Sports' Mike Davies and Dave Hill Preview the Network's 20th Consecutive Season

Live From Daytona 500: Fox Sports' Mike Davies and Dave Hill Preview the Net...

16/02/2020

Live From Daytona 500: Fox Sports Headlines 20th Consecutive Year With FPV Racing Drone, 80-Ft. Strada Crane

Live From Daytona 500: Fox Sports Headlines 20th Consecutive Year With FPV Racin...

16/02/2020

Live From NBA All-Star: New Game Format Gives New Energy to Turner Sports Efforts

Live From NBA All-Star: New Game Format Gives New Energy to Turner Sports Effort...

16/02/2020

Into the Esoteric: Unveiling the World of Oriental Percussion

[This guest blog post comes to us from EarthMoments.] To journey into the realm of Middle Eastern music is to unveil a tradition that is inextricably linked to...

16/02/2020

Brainstorm releases Suite 4

Brainstorm releases Suite 4 posted: 16/02/2020 Suite 4 is a major upgrade for InfinitySet, Aston and eStudio, comprising an extensive set of new features ...

16/02/2020

Robe Helps Crystallise New koda Octavia Launch

Robe Helps Crystallise New koda Octavia Launch posted: 16/02/2020 Lighting designer Michael Kuehbandner worked closely with creative director Achim John ...

15/02/2020

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-Tracking

Live From Daytona 500: SMT Digitizes 62-Year-Old Race With Broadcast, Team Data-...

15/02/2020

TAG Video Systems welcomes SMPTE fellow Paul Briscoe

Briscoe will work towards evolving TAG products and applications Dan Meier 5 hours ago Briscoe will work towards evolving TAG products and applications ...

15/02/2020

Novatech reveal the magic behind Big Bash League NYE

Novatech reveal the magic behind Big Bash League NYE posted: 15/02/2020 Who lives in a pineapple under the sea? is not a question usually posed at the cri...

15/02/2020

Scuderia Toro Rosso becomes Scuderia AlphaTauri with stunning new look

Scuderia Toro Rosso becomes Scuderia AlphaTauri with stunning new look posted: 15/02/2020 Scuderia AlphaTauri Honda F1 car unveiled with new livery l Over 5...

15/02/2020

Remembering Derek Jones

Derek Jones was a Notion fan, expert user, and PreSonus advocate who formerly managed the Notion Users Facebook Group. If you ever had a run-in with Derek on-li...

15/02/2020

The Table Filter Response

There are a lot of filter responses: notch, bandpass, peak, allpass, high pass, lowpass, shelf now let's add the table response to the collection. Parame...

15/02/2020

Amazon Drama Bosch' to End After Season Seven

Amazon Studios has picked up a seventh and final season for cop drama Bosch, starring Titus Welliver. Season six runs later on this year. The show was adapted f...

15/02/2020

Starz Shares Season Premiere of Outlander' Early

Starz has shared the season five premiere of Outlander on its app and on demand at midnight, at the start of Feb. 14, a couple days before its linear premiere. ...

15/02/2020

Love Island' Returns to CBS May 21

Season two of Love Island kicks off on CBS May 21. The show will air six nights a week--five originals and a recap show on Sunday. Arielle Vandenberg hosts and ...

15/02/2020

Primetime Ratings: ABC Wins With Grey's'

ABC had the top rating in Thursday primetime, with Grey's Anatomy leading the Alphabets to a 0.9 in viewers 18-49, per the Nielsen overnights, and a 5 share...

15/02/2020

Season Three of Killing Eve' on BBC America, AMC April 26

Hit drama Killing Eve returns for season three April 26 on BBC America and AMC. Sandra Oh and Jodie Comer star. BBC America has ordered season four of the show...

15/02/2020

Apollo's Cox Media Signs New Affiliate Deal With Fox

Fox Corp. and Cox Media Group, acquired last year by Apollo Global Management, agreed to a multi-year renewal of their affiliation deal. Agreement will keep sh...

15/02/2020

Watch: Uzalo latest Episode 8 S7 Thursday, 13 February 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

15/02/2020

Tiffany Rolfe of R/GA to Serve as the 2020 AICP Next Awards Judging Chair

Tiffany Rolfe of R/GA to Serve as the 2020 AICP Next Awards Judging Chair New York, NY Feb. 6, 2020 Matt Miller, President and CEO of AICP, announced today...

15/02/2020

Curatorial Committee for 2020 AICP Show Announced

Curatorial Committee for 2020 AICP Show Announced NEW YORK Feb. 11, 2020 Matt Miller, President and CEO of AICP, and Ali Brown, President and Executive Pro...

15/02/2020

Scene at Berklee: Grandmaster Flash

Scene at Berklee presents snapshots and stories from the hundreds of clinics, workshops, performances, and other events that take place in our community year-ro...

15/02/2020

The Guitar Show 2020

We've invited a panel of pro players to share their knowledge in a series of workshops, which will feature topics ranging from choosing and getting the most...

15/02/2020

International Womens Day Festival 2020

Posted on 14 Feb 2020 ICG is getting behind the second International Womens Day Festival at Blackpool Sixth Form College on Saturday March 7th 2020. We are on...

15/02/2020

NETFLIX AND MATTEL TELEVISION ANNOUNCE THE ALL-STAR CAST OF MASTERS OF THE UNIVERSE: REVELATION

The series is being produced by Mattel Television with Adam Bonnett (Descendants...