Sony Digital Rapids Pixel Power calrec Sony

Facebook Is Exclusive Home for World Surf League's Live Streams

13/02/2018

Facebook Is Exclusive Home for World Surf League's Live Streams Under new two-year deal, WSL retains broadcast, on-demand rights By Troy Dreier, Contributor, Streaming & Digital

Monday, February 12, 2018 - 9:53 am

Print This Story

Story Highlights

Fans of the world's biggest surfing events will be stopping by Facebook to stream all the live coverage they want. On Jan. 24, the World Surf League (WSL) announced a deal with Facebook that makes the social network its exclusive live-streaming home for the next two years. The league's season starts in March with the Championship Tour, and, shortly after that, all its events will stream live on its Facebook page.

Although neither side is discussing the financial terms of the deal, it looks to be a solid win for both. The WSL gets an easy live-streaming outlet, while retaining broadcast rights and the right to host on-demand videos on its own platform. Facebook gains a young and affluent global audience (only 20%-25% of the WSL's viewers are in the U.S.). Plus, viewers tend to watch for a long time: the average WSL event comprises four competition days streaming eight hours per day, and fans watch for several hours per session.

The WSL and Facebook have worked together before but never in an exclusive arrangement. Last year, Facebook simulcast all of the league's Championship Tour and Big Wave Tour events. Nearly 14 million people from around the globe viewed those streams, convincing the WSL that this was a solid way to go.

Stephanie Gilmore of Australia surfing at the Future Classic in Lemoore, CA

We've got a long history with Facebook, says Joe Carr, chief strategy officer/head of international, WSL. The reason we were able to get a deal like this done is that not only do we work together but they've seen the success we've had from an engagement perspective and seen our core audience grow over the years. I think they like that we've always been open to testing new products. We're always one of the first groups alpha and beta testing. We're always more mature than a traditional sports league that's fairly restrictive with their rights and their packages. We've been open to innovating and trying new things.

Facebook wasn't the only suitor trying for the WSL's audience, but it pitched the most attractive offer. The WSL considered creating its own paid platform but liked that there won't be a barrier to entry with Facebook. Reactions throughout the surfing community - from fans, surfers, and corporate partners - have been strongly positive, Carr says. Although some aren't thrilled at needing a Facebook logon, he points out, it's a smaller hassle than a monthly pay-TV or OTT subscription.

The WSL will keep live-streaming events on its own, a complex operation using a dozen or more cameras. The setup might include eight action cameras, with one in the water, a drone overheard, and one just for slo-mo footage. It also includes three on-set cameras, one roving camera, and between three and five point-of-view cameras capturing establishing shots, locker rooms, and local color.

JEEP Rankings Leader and current World Champion John John Florence of Hawaii after winning Heat 2 of Round Four at the Quik Pro Gold Coast, Australia

The league captures and produces the events, then distributes 1920 1080 HD streams. It retains a copy to post on its on-demand platform when the event is finished.

The WSL and Facebook are aware that much of their viewing comes from mobile viewers, so the Facebook mobile app will show vertical videos of the live events. The WSL is deciding now what kinds of on-screen callouts and interactive features to include with the Facebook stream to make the event more engaging. Besides getting die-hard viewers, the Facebook stream is expected to attract plenty of newcomers, and the WSL wants to make sure they're able to follow the competitions.

Fans will see different streams depending on where they're located. The WSL will create geo-targeted streams featuring different branded and targeted elements within each, so it will actually deliver multiple live feeds to Facebook. The WSL is also creating multiple audio tracks per event, so viewers can switch among English, Spanish, and Portuguese (the league has a lot of fans in Brazil). The WSL will monetize events with branded content and onsite sponsorships. It can't run commercials in a Facebook live stream but will mix in organic brand-supported content.

Says Carr, We're looking forward to spending the next two years as one of the leading and most innovative technology firms in the world and leveraging Facebook's platform of over 2 billion users to grow the WSL fan base and the sport of surfing as a whole and, hopefully, take the sport to the next level.
LINK: https://www.sportsvideo.org/2018/02/12/facebook-is-exclusive-home-for-...
See more stories from svg

Most recent headlines

17/08/2018

MLB on TBS to Feature A.L. Postseason-Contending Yankees and Red Sox in Consecutive Weeks, Beginning Sunday, Aug. 19

MLB on TBS to Feature A.L. Postseason-Contending Yankees and Red Sox in Consecut...

17/08/2018

Renewed Vision PVP3 Delivers Dynamic, Multi-Screen Studio Experience for Live NBA 2K League Games on Twitch

Renewed Vision PVP3 Delivers Dynamic, Multi-Screen Studio Experience for Live NB...

17/08/2018

FOR-A Introduces Several Systems to Support Overall Commitment to 12G and IP at IBC2018

FOR-A Introduces Several Systems to Support Overall Commitment to 12G and IP at ...

17/08/2018

Legendary Wisseloord Studio Hosts RIVAGE Mixing Masterclass

Legendary Wisseloord Studio Hosts RIVAGE Mixing Masterclass posted: 17/08/2018 The success of Yamaha's RIVAGE PM7 digital mixing system means that sou...

17/08/2018

38th Year of Football Friday,' 3rd Season of HighSchoolOT Live' Kick off Friday, August 17

WRAL-TVs annual coverage of high school football begins in earnest on Friday, Au...

17/08/2018

Finalists Named For 2018 Student Academy Awards

LOS ANGELES - The Academy of Motion Picture Arts and Sciences (http://oscars.org) recently announced the list of 2018 Student Academy Awards finalists. The Stud...

17/08/2018

Shotgun Software Presents Pipeline Awards

VANCOUVER - At SIGGRAPH 2018, Autodesk's Shotgun Software (https://shotgunsoftware.com) company announced the winners of its annual Pipeline Awards, which h...

17/08/2018

NETFLIX MAKES OVERALL SERIES DEAL WITH KENYA BARRIS

Hollywood, Calif. - August 16, 2018 -- Netflix welcomes Emmy and Golden Globe-nominated writer and producer Kenya Barris. Barris has entered into a multi-year o...

17/08/2018

Things to Know Before WideOrbit Connect 2018

WideOrbit Connect 2018 is almost here. Our team is looking forward to hosting TV and Radio leaders for two days of insightful sessions, networking opportunities...

17/08/2018

Television Talk Show Host Wendy Williams to Receive 2018 NAB Show New York Impact Award

Television Talk Show Host Wendy Williams to Receive 2018 NAB Show New York Impac...

17/08/2018

Announcing the Equal (EQL) Studio Residency Program for Women

In partnership with Berklee College of Music and Electric Lady Studios, Spotify's EQL Studio Residency will help open the door for emerging female producers...

17/08/2018

The IABM has updated its AMWA information page with the latest details on NMOS - including

AMWA NMOS developments The IABM has updated its AMWA information page with th...

17/08/2018

The IABM has been notified that a draft of a revised ETSI Standard on DVB has been posted

Revision of DVB subtitling ETSI standard The IABM has been notified that a dr...

17/08/2018

Alpha Director Albert Hughes Recreates the Ice Age with Technicolor's Maxine Gervais

From Maxine Gervais, Senior Colorist: Albert's a visionary who brings a lot...

16/08/2018

SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technologies

SMPTE Now Offers Technical Specifications to Address Rapidly Developing Technolo...

16/08/2018

SK Telecom Deploys Xilinx FPGAs for AI Acceleration, Achieves 5X Performance/16X Performance-per-watt over GPUs

SK Telecom Deploys Xilinx FPGAs for AI Acceleration, Achieves 5X Performance/16X...

16/08/2018

Foxtel unveils TV like never before

Foxtel in Live 4K reinvents entertainment and sport New iQ4 to deliver Australia's only guaranteed Live 4K experience Foxtel's Cricket in 4K brought t...

16/08/2018

SVG Sit Down: Upfront Coordination of Systems Integration, Architecture, Audio Is Key to Successful Control-Room Design

SVG Sit Down: Upfront Coordination of Systems Integration, Architecture, Audio I...

16/08/2018

CABLE CENTER PANEL TO ZERO IN ON CUSTOMER EXPERIENCE AT SCTEISBE CABLE-TEC EXPO'S INNOVATION THEATER

Back FOR IMMEDIATE RELEASE Contact: 800-542-5040 Joe Madagan, SCTE ISBE Editor...

16/08/2018

NATIONAL HOT ROD ASSOCIATION BRINGS EARTH-SHAKING SOUNDS OF WORLD'S FASTEST MOTORSPORT INTO HOMES L

DPA Microphones d:dicate 4007 Withstands Sound Pressure Levels in Excess of 160...

16/08/2018

DPA delivers the sound of Formula 1

The sound of Formula 1 The sound of Formula 1 Open video The sound of a Formula 1 racecar is unique and it is a major challenge to deliver an accurate audio...

16/08/2018

Nokia's cloud-native core deployed by India's Idea Cellular in its path to digitalization

Idea Cellular leverages Nokia cloud expertise for unified cloud transformation ...

16/08/2018

\u003cb\u003eMETLIFE TO HOLD INVESTOR CONFERENCE\u0026nbsp;IN ASIA\u003c/b\u003e

METLIFE TO HOLD INVESTOR CONFERENCE IN ASIA NEW YORK, August 16, 2018 MetLife, Inc. (NYSE: MET) today announced that it will hold an investor conference in Tok...

16/08/2018

Jan Bhmermann to receive Rose dOr Entertainer of the Year Award

Jan B hmermann to receive Rose dOr Entertainer of the Year Award...

16/08/2018

CTO leaves Net Insight

Net Insight selected for next-generation media network connecting stadiums for Austria Football Bundesliga Stockholm, Sweden - Net Insight, the leading provider...

16/08/2018

Famed Pianist Picks Armenian Musicians for Berklee Summer Program

For most Armenians, says Christina Azarian B.M. 17, being musical is simply part of their DNA. But the ability to afford a music education isn't so commonp...

16/08/2018

RT New Season Launch

RT New Season Launch RT Revealing Lifes Dramas in Slate of First Rate Comedy, Drama, Documentary, Lifestyle and Sports Programming for New Season RT anno...

16/08/2018

New Dalet OnePlay Transforms Automated Studio Production

Dalet, a leading provider of solutions and services for broadcasters and content professionals, today announced Dalet OnePlay, a new-generation studio automatio...

16/08/2018

IMT VISLINK TO LAUNCH NEW ADVENT SATELLITE COMMUNICATION PRODUCTS AT IBC 2018

xG Technology, Inc. ( xG ) (Nasdaq: XGTI, XGTIW), whose brands are recognized as the global leaders in live video communications in the broadcast, military and...

16/08/2018

Magyar Telekom included as a constituent of FTSE4Good Index Series in 2018

Magyar Telekom included as a constituent of FTSE4Good Index Series in 2018 Budapest, August 15, 2018 11:00 FTSE Russell (the trading name of FTSE Internatio...

16/08/2018

Bintang SINAR' kini menerima penyertaan dalam talian

Bintang SINAR' kini menerima penyertaan dalam talian Date Released:16 Aug 2018 Share Tweet KUALA LUMPUR, 13 Ogos 2018 - Jika anda pernah memasang impia...

16/08/2018

Statement in Support of Shahidul Alam

National Geographic is deeply concerned about the health and well-being of renowned photographer, educator and humanitarian Shahidul Alam. A bright light in the...

16/08/2018

How Technicolor achieves Any-K' video storage with Excelero

"What we wanted to do was to build a file system that would support any resolution at any number of streams" Author: ContributorPublish date: Aug 16, 2018 T...

16/08/2018

Amazon confirms Dolby Atmos and Dolby Vision for Tom Clancys Jack Ryan

Series is due to be released on 31st August Author: Jenny PriestleyPublish date: Aug 16, 2018 Following reports last month that Amazon is planning to launch...

16/08/2018

Dalet unveils new generation studio automation solution

Dalet OnePlay leverages the Dalet Galaxy five MAM, NRCS and workflow orchestration capabilities Author: Jenny PriestleyPublish date: Aug 16, 2018 Dalet has ...

16/08/2018

Post House DigitalFilm Tree Moves Facility to DaVinci Resolve 15 Studio

Blackmagic Design announced today that post production facility DigitalFilm Tree (DFT) has moved its full pipeline, including editorial, color, visual effects (...

16/08/2018

Cogeco Connexion selects MediaKind end-to-end IPTV solution to drive next generation media experiences to viewers in Canada

MediaKind, a global media technology leader, today announces it has been selecte...

16/08/2018

Sigma 14-24mm F2.8 Art Lens Wins Prestigious 2018-19 EISA Award

Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessories manufacturer, announced today that it has been honored with t...

16/08/2018

TSL Products Maintains Audio Contribution Feeds for Timeline RF Uplink Trucks

Timeline Television, a major provider of outside broadcasts, post-production and studio-based services for major UK networks, continues to invest in TSL Product...

16/08/2018

TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018

TAG V.S., the international specialist in advanced IP monitoring and high-qualit...

16/08/2018

Timeline employs TSLs audio monitoring units for OB trucks

PAM2-MK2 is now in Timeline Televisions fleet of RF trucks Author: Jenny PriestleyPublish date: Aug 16, 2018 Timeline Television is employing TSL Products P...

16/08/2018

Disney must bid 14 per share for Sky

A Takeover Panel has confirmed the initial ruling Author: Colby RamseyPublish date: Aug 16, 2018 The UK Takeover Panel has confirmed its ruling that Disney ...

16/08/2018

Dveo Media presents OTTv Kenya 2018

-- -- Facebook Twitter Google Pinterest OTTv Kenya 2018, the conference for TV/digital video executives in Africa, is scheduled for 5 September 2018 at...

16/08/2018

Rohde & Schwarz facilitates Australian DVB-T2 trials

-- -- Facebook Twitter Google Pinterest In cooperation with Free TV, ABC and SBS, Broadcast Australia recently conducted trials of next generation broa...

16/08/2018

IBC 2018 - shaping the future

-- -- Facebook Twitter Google Pinterest SCREEN AFRICA EXCLUSIVE: In a year that nearly 60 per cent of all new digital video produced was played on mobi...

16/08/2018

Sennheiser and Neumann showcase latest audio tools at IBC2018

Sennheiser and Neumann showcase latest audio tools at IBC2018 posted: 16/08/2018 Performance audio you can count on: The Sennheiser Memory Mic is a profes...

16/08/2018

TSL Products Maintains Audio Contribution Feeds for Timeline's RF Uplink Trucks

TSL Products Maintains Audio Contribution Feeds for Timeline's RF Uplink Tru...

16/08/2018

Simplylive at IBC 2018 (3.B19)

Simplylive at IBC 2018 (3.B19) posted: 16/08/2018 Experience the Future of Live Production at Your Fingertips At this year's IBC Show Simplylive will...

16/08/2018

Slomo.tv Launches World's Smallest Fully Functional Video Replay Unit at IBC2018

Slomo.tv Launches World's Smallest Fully Functional Video Replay Unit at IBC...

16/08/2018

Netflix to debut African original documentary

16 August, 2018 - 08:01 Netflix announced that it will be debuting an African original documentary titled, City of Joy. The documentary follows the unlikely...