Turner Sports PGA Championship First Round Ratings up 40% From Last Year

Turner Sports' comprehensive coverage of the 2015 PGA Championship first round on Thursday, Aug. 13, delivered significant audience increases across television, digital and social platforms. TNT's exclusive telecast from 2-8 p.m. ET garnered an average of 1.4 million total viewers and a 1.0 U.S. HH rating, up 40% and 28% over an average of one million total viewers and a 0.8 U.S. HH rating for the comparable telecast last year.

Thursday's PGA Championship on TNT is the network's most-viewed first round coverage since 2010, which included an additional two hours of primetime coverage due to a weather delay. Yesterday's TNT telecast - peaking with an average of 1.7 million total viewers from 5:45-6 p.m. - also generated double-digit growth across all key demos - 61% in Men 18-49, 60% in Men 25-54, 51% in People 18-49 and 54% in People 25-54.

PGA.com, managed by Turner Sports, delivered considerable increases including a 54% increase in cross-platform unique visitors, a 93% gain in live video views and a 95% spike in live hours consumed. Additionally,unique visits across Turner's TVE platforms are up 30% over last year.

Additionally, social media impressions are up 36% across Twitter and Facebook for PGA.com accounts managed by Turner Sports. Twitter mentions are up 80% through the first full day of the PGA Championship.

TNT's exclusive live coverage from Whistling Straits includes second round action today, Friday, Aug. 14, from 2-8 p.m. ET, along with weekend coverage Saturday and Sunday, Aug. 15-16, from 11 a.m.-2 p.m. ET. PGA.com will also continue to offer extensive live event coverage including Marquee Groups and Par-3 live streaming via PGA Championship LIVE, presented by Mercedes-Benz, through all four rounds.

LINK:	http://sportsvideo.org/main/blog/2015/08/turner-sports-pga-championshi...
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