
Subscription Video on Demand Partnership to Include Premium and Original Content from Sky, NBCUniversal, Universal Pictures, Peacock, Paramount , SHOWTIME , Paramount Pictures, and Nickelodeon
SkyShowtime to Roll Out in 20 European Markets Including Spain, Portugal, The Nordics, Netherlands, Central and Eastern Europe starting in 2022
Press assets available here.
Comcast Corporation (NASDAQ: CMCSA) and ViacomCBS Inc. (NASDAQ: VIAC, VIACA) today announced a partnership to launch a new subscription video on demand (SVOD) service in more than 20 European territories encompassing 90 million homes. SkyShowtime will bring together decades of direct-to-consumer experience and the very best entertainment, movies, and original series from the NBCUniversal, Sky and ViacomCBS portfolio of brands, including titles from SHOWTIME, Nickelodeon, Paramount Pictures, Paramount Originals, Sky Studios, Universal Pictures, and Peacock. The service's vast slate will span all genres and audience categories, including scripted dramas, kids and family, key franchises, premiere movies, local programming, documentaries/factual content, and more.
The new SVOD service is expected to launch in 2022, subject to regulatory approval. It will ultimately be available to consumers in Albania, Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Montenegro, Netherlands, North Macedonia, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden.
SkyShowtime will be home to 10,000 hours of entertainment from some of the top creators and most beloved content from around the world. The new service will include first-run, new movies and TV seasons launching every month with a quality library of all-time favorites, classics, and family and kids programming.
With the launch of SkyShowtime we are well positioned to utilize our global content engine to create a compelling streaming offering, quickly and at scale, with a smart strategic phased investment, said Raffaele Annecchino, President & Chief Executive Officer of ViacomCBS Networks International. As a complement to our recently announced Paramount partnership with Sky in the UK, Italy, and Germany, SkyShowtime represents a huge opportunity to accelerate our market expansion and build a leadership position in SVOD in Europe.
Our new streaming service, SkyShowtime, will combine the best of the US and Europe with iconic brands and world-class entertainment for millions of consumers in more than 20 new markets in Europe, said Dana Strong, Group Chief Executive, Sky. On the heels of Peacock coming to Sky, this partnership provides an innovative approach to quickly scale internationally and monetize content across Europe. Drawing on the strength of the incredible programming from NBCUniversal, Sky, and ViacomCBS, and powered by Peacock's platform technology, SkyShowtime will provide a truly compelling lineup for the whole family and strong brand recognition across these regions.
The partnership will be structured as a joint venture, with equal investment and joint control by ViacomCBS and Comcast. Further detail on the SkyShowtime service offering, including subscription price, will be announced at a later date.
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information.
About ViacomCBS
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions.
For more information about ViacomCBS, please visit www.viacomcbs.com and follow @ViacomCBS on social platforms.
VIAC-IR
Media Contacts:
Comcast
Jennifer Khoury (215) 286-7408
John Demming (215) 286-8011
ViacomCBS
Justin Dini (917) 216 7629
Kate Laverge (347) 754-1677
Sky
Andrew Swailes (011) 44 7975 688993
Investor Contacts:
Comcast
Marci Ryvicker (215) 286-4781
ViacomCBS
Anthony DiClemente (917) 796-464
More from BskyB
20/03/2026
Friday 20 March 2026
Sky Extends Saturday Night Live UK Run to Eight Shows
Ahead of Saturday Night Live UK's launch tomorrow (March 21), Sky has confirmed...
19/03/2026
Thursday 19 March 2026
Sky TV customers can enjoy a taste of Hayu's most po...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
18/03/2026
Wednesday 18 March 2026
UP NEXT: Sky presents a bold slate of new, premium acquired content
Sky reveals slate of newly acquired premium drama and comedy, as i...
18/03/2026
Wednesday 18 March 2026
UP NEXT: Sky unveils an unmissable genre-spanning slate...
17/03/2026
Tuesday 17 March 2026
Disney included in the Sky TV subscription from today, b...
17/03/2026
The five-part thriller, formerly known as Inheritance, also stars Jonny Lee Mill...
17/03/2026
Tuesday 17 March 2026
Sky Arts welcomes Fearne Cotton as co-host of Landscape Artist of the Year
Sky Arts' much-loved Landscape Artist of the Year is set ...
17/03/2026
Season 2 of the darkly comic thriller will launch on Sky in 2026Tuesday 17 March 2026
Ella Purnell returns as wallflower-turned-killer in Sky Original Sweetpea...
16/03/2026
Six Couples. 100 Days Apart. One Question: Does Absence Make the Heart Grow Fond...
16/03/2026
Monday 16 March 2026
Tina Fey, Jamie Dornan and Riz Ahmed announced as first th...
13/03/2026
Friday 13 March 2026
Sky Adds Blood on Snow to Original Film Slate in Acquisiti...
11/03/2026
Wednesday 11 March 2026
Sky and CANAL launch new partnership to develop English-language drama
Sky and CANAL are today announcing a strategic co commissioni...
09/03/2026
Monday 9 March 2026
Sky reveals first look trailer and sets premiere date for S...
09/03/2026
Monday 9 March 2026
Sky Appoints Damian Saunders as Managing Director of Sky Business
Sky has today announced the appointment of Damian Saunders as Managing D...
06/03/2026
Friday 6 March 2026
Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'.
Privacy...
05/03/2026
Thursday 5 March 2026
Sky News secures ninth News Channel of the Year award as ...
05/03/2026
Thursday 5 March 2026
Sky Sports launches first ever nationwide creator competi...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
03/03/2026
Tuesday 3 March 2026
Sky releases official trailer for The Miniature Wife, a Sk...
03/03/2026
Tuesday 3 March 2026
Ryan Reynolds and Rob Mac land first ever live commentary ...
03/03/2026
Tuesday 3 March 2026
The Dyers' Caravan Park reopens for a second season after a hit launch on Sky
The Dyers' Caravan Park
JPEG (510KB)
Sky books a ...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
27/02/2026
A deeply personal, uncompromising portrait of the legendary punk rock iconFriday...
26/02/2026
Thursday 26 February 2026
Sky partners with STARZ on high-impact boxing drama F...
26/02/2026
Thursday 26 February 2026
An Open Letter to Our Fellow Leaders in Global Media
From:
Tim Davie, BBC Director-General
Jon Slade, CEO, Financial Times
Anna B...
25/02/2026
Joe Wilkinson and Joe Marler reunite for a tongue-in-cheek campaign exploring the hilarious extremes of modern loveWednesday 25 February 2026
Mix Tapes to Vide...
12/02/2026
The six-part crime drama, created by Claire Oakley and produced by Little Door P...
11/02/2026
Wednesday 11 February 2026
Sky brings together Netflix, Disney , HBO Max and Ha...
10/02/2026
The new TV campaign is set to air on Sky from 10th February - 6th April inviting...
05/02/2026
Thursday 5 February 2026
The Miniature Wife, A Sky Exclusive comedy drama starr...
05/02/2026
Thursday 5 February 2026
Trailer Revealed for Sky Original Film FUZE starring A...
04/02/2026
Wednesday 4 February 2026
Full cast announced for Saturday Night Live UK, comin...
04/02/2026
Wednesday 4 February 2026
Fear of running out of mobile data (FORO) is a real i...
03/02/2026
Tuesday 3 February 2026
Iconic TV channel Sky One is coming back as the new hom...
30/01/2026
Friday 30 January 2026
Easels at the ready! All new judging line up for series ...
30/01/2026
Friday 30 January 2026
Britain can switch off terrestrial TV in the 2030s, with...
27/01/2026
Tuesday 27 January 2026
SNL UK creative team expands as Pauli Lovejoy, Annie Ha...
26/01/2026
Monday 26 January 2026
New Sky Original Series explores Entertainment Juggernaut, The X Factor
Sky today confirmed it has greenlit a premium, definitive docum...
26/01/2026
Monday 26 January 2026
Sky confirms major investment to transform Livingston ca...
23/01/2026
Friday 23 January 2026
Sky appoints Lisa Clark as Commissioning Executive for SNL UK
Lisa Clark headshot
PNG (468KB)
Lisa Clark joins Sky as Commissioning E...
21/01/2026
Wednesday 21 January 2026
Backing Britain on the global stage: Sky becomes an o...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
15/01/2026
Thursday 15 January 2026
Sky Sports to show Final Stage of inaugural FIFA Women's Champions Cup
Sky and FIFA have agreed an exclusive new partnership whi...
15/01/2026
Thursday 15 January 2026
The official trailer for the second season of Seth Mac...
14/01/2026
Wednesday 14 January 2026
Sky News announces Cathy Newman to lead flagship new political programme
Sky News today announces that award-winning journalist and ...
13/01/2026
Written and executive produced by Steve Lightfoot and Angela LaManna, produced b...