Local production design company wows audiences at international awards show

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Local production design company wows audiences at international awards show --

Tue, 11 Aug 2015 15:43

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Cape Town based Formative Bespoke Stage and Production Design were recently contracted by MTV Networks in the UK to produce all screen visuals and awards animations for the MTV Africa Music Awards (MAMA).

The event gave Formative the opportunity to showcase their creativity in motion graphics and VFX design along with the latest technology for live events and productions.

Formative created all of the 3D awards sequences and a combination of 2D and 3D visuals for ten collaborative performances from top local and international artists, which included Neyo, Jhene Aiko, AKA and P-Square. All the performance visuals were custom designed for each artist. Each performance had a unique backdrop, lights and set changes that the team were able to visualise, create and run through fully ahead of time. A number of performance visuals were synced to track via time code, which made for a sensory experience.

We pre-made most of the visual content in the studio and spent a week on site in Durban programming, testing and modifying the sequences to fit in with the creative design for each performance, says Grant Orchard, creative director of Formative. We created three brand new performance sequences on site.

The beauty of having a full animation and graphics team on site meant that we were able to take our creativity to a new level, using the stage design itself to inspire some of the special touch-ups we were able to achieve, says Grant. The creativity started back in the studio, but really came to life when we were able to play around using the dynamics of the stage on site.

Formative were also tasked with providing the content playback system, the company is currently the only production design and motion graphics company in Africa to own and operate the d3 technologies video production suite, leading-edge software and hardware playback technology.

We work with one of the world s most advanced graphic and video production suites, known as d3 technologies, says Gareth Hadden, business director of Formative. It is a state-of-the-art, fully integrated playback system that allows us to pre-visualise and pre-programme the show in a 3D space.

Formative are known for their work on Skouspel 2014 and the company will be creating the set design and video content for the upcoming 2015 concert.

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