12/04/2022
The reassuring value of published media brands In her latest comment piece in The Media Leader, our Commercial Director Jan Pitt shares insights from media buyer and planners on why ABC data plays such an important role in the perceived value of published media.| LINK: | https://www.abc.org.uk/newslink/119-industry-voices/999-quality-on-two... |
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These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
The review examined how the model is developed, managed, and delivered against the requirements set out in the Origin framework. Simon Redlich, Chief Executive...
ABC has successfully completed its first retail media audit, with Albert Heijn, ...
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
Ipsos iris is the UKOM endorsed service measuring the online behaviour of audiences. Our independent verification provided Ipsos iris with documented assurance...
A key change is that publishers can now report both print and digital copies sent to the same individual in their main circulation figure. In addition, digital ...
Interact, IAB Europe's flagship conference, took place in Brussels on 20th -...
We're pleased to be working with Nectar360 (Sainsbury's retail media business) and Albert Heijn, who are in the latter stages of the compliance audit an...
Origin is ISBA's advertiser-backed programme, designed to create a blueprint for cross- media measurement. It's part of a global initiative to capture t...
We're excited to raise awareness of an increasingly popular bespoke audit se...
ABC conducts independent audits across the TAG programs. In the March 2025 TAG s...
Key takeaways for this year's report include: Call to action from the industry Industry leaders from the IPA, ISBA and the PPA have penned a letter remi...
For £25 (+VAT) per month, individual subscribers gain access to: Advanced Reporting Tools: Uncover hidden trends and make data-driven decisions with our sophis...
IAB UK's Gold Standard certification requirements for RMNs are aligned with the media metrics in IAB Europe's Retail Media Measurement Standards. These ...
One such MVP is Ashley Beepur, from Mail Metro Media. Ashley took the time to sh...
The Retail Media Certification Programme is an industry-first, set to deliver new standards for transparency and accountability in retail media measurement. It ...
This biennial event brings together IFABC members from around the world to meet and share ideas, news and developments in media auditing and digital advertising...
Ad fraud wants to steal your profits Companies are losing over $88 billion globally to ad fraud, according to Statista. And a Juniper Research study revealed th...
Meet our MVPs Here, we introduce the clients who have embraced independent audits, implemented rigorous standards, and demonstrated a genuine dedication to imp...
If youre interested in having your process or scheme independently audited like IAB UK, then visit our Bespoke Audits page for more information....
James Chandler, Chief Marketing Officer at IAB UK, will serve on the board representing the needs of publishers, ad tech providers, agencies and brands working ...
It was said that it's essential for the industry to point towards trustworth...
What is the AATP initiative? David: The Advanced Advertising Transparency Programme (AATP) is a set of standards that has been collectively agreed by the online...
% of profit volume % of advertising investment % of full payback % of sustained parback % of short-term payback % of immediate payback Full payback ROI S...
TAG, a leading global initiative, works to combat criminal activity and foster t...
Each IFABC member organisation - including ABC UK - has the same mission; to deliver trust and transparency to the media industry. They do this by providing mar...
New to this report The power of publishing - This year's report shines a spotlight on why published media delivers such unique and valuable advertising oppo...
Our bi-annual survey helps us gauge the usefulness of ABC data to the buying community. This year, buyers and planners reported that ABC data continues to secur...
Read more on AAM's website: Reflections & Predictions: What's Next for the Industry in 2024 Reflections & Predictions: The Impact of AI on Media...
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
ABC is widely recognised as a standard-setter and supplier of audited data for published media. However, we've long delivered a wide range of different assu...
In their press release below, TAM Ireland explains more about how our independen...
These ad businesses have pledged to support TAG and its global efforts to address criminal activity and to ensure brand safety in digital advertising in SEA, a...
Our robust, comparable data provides trusted insights and gives media owners, buyers and planners the power to trade confidently. ABC members and data subscrib...
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...
We'll be releasing The next set of ABC audited consumer media data covering the period January to December 2022 on Tuesday 21st February at noon. When rele...
Signals in the Noise' acknowledges the difficulties media buyers and planners face having to traverse the sheer volume of data available today, whilst highl...
It was great to see so many of our clients at the London Brand Safety summit on 23rd March, where a variety of important topics were covered. Here's our ro...
This is the first time we've delivered one of our bespoke methodology audits in the area of influencer marketing; a market that's grown to be worth over...
By undertaking ABC's audit, companies demonstrate their commitment to follow...
We're delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
We're pleased to announce that ABC has been accredited as a Living Wage Employer. This means that every member of staff at ABC earns a real Living Wage; an...
We ask Jo Reid, Senior Account Manager, why it pays to go for an independent Audit. Trust is a vital factor that can make or break whether a client decides to...
TAG's annual certification announcement shows more companies are getting independently validated. ABC independently validates 99 TAG Seals Today's ...
PRESS NOTICE 17.01.2023 Octave Audio has been awarded its first TAG Brand Safet...
We're pleased to announce that our Chief Executive, Simon Redlich, has been re-elected as global President of the International Federation of Audit Bureaux ...
Simon Redlich, CEO at ABC, shares his 3 key takeaways from Brand Safety Week As Brand Safety Week kicked-off, Twitter's takeover was front and centre in the...
To help our clients in today's challenging financial climate, we're pleased to launch our new Direct Debit Scheme for subscription fees. Available to a...
We're delighted to present our brand-new online learning course: How to Buy and Plan Media using ABC Data Free to access and created especially for media b...
