Sony Pixel Power calrec Sony

Sky Sport Summit 2021: Data and 5G to the Fore as the DACH Sports Broadcasting Community Meets in Munich

01/10/2021

Sky Sport Summit 2021: Data and 5G to the fore as the DACH sports broadcasting community meets in Munich By SVG Contributor

Thursday, September 30, 2021 - 12:16

Print This Story

This week's Sky Sport Summit, in cooperation with SVG Europe, was a hotbed of debate and discussion about the latest sports broadcasting trends, from practical uses of 5G and data to vertical mobile viewing and attracting new talent to the industry.

On 27 September, the Sky Sport Summit 2021 took place at the Dolby Cinema in central Munich. Whereas traditionally the event would have taken place at Sky Germany's production facility in Unterf hring, Munich, COVID social distancing measures saw this year's event moved into the large auditorium of the Dolby Cinema, as had been done in 2020.

The theatre is one of Germany's most technologically advanced cinema complexes sporting Ultra HD projectors and immersive 360-degree Dolby Atmos sound.

As it turned out, it was a magnificently fitting location for sports TV production experts from all over Germany, who gathered here to learn about new trends in live sports production and to network in-person.

Alessandro Reitano, senior vice president of sports production at Sky Germany, hosted the event once again. Representatives of production service providers, rental houses, technology manufacturers and solution providers were invited to listen to numerous keynotes and discussions.

We need to encourage storytelling through data integration. The value-added chain must be clearly deduced from a clear visual language, and getting this right is going to be one of the biggest challenges for sports broadcasting in the future.

Around 80 participants took advantage of the full day's event to network and exchange ideas. Individual presentations and panel discussions provided insights into innovative production methods, and a hands-on training booth outside the auditorium had guests testing out broadcasting equipment from the event's main sponsor, Panasonic.

In the first panel discussion What's next Dolby? , Dolby Germany's Stefan Kramper discussed how Atmos immersive sound technology is being increasingly integrated into sports broadcasting events, citing the recent Euro 2020 tournament.

He also pointed out that this technology, which was also integrated into this year's Champions League final, will be added to the Winter Olympics in Beijing 2022. Kramper also highlighted the possibilities outlined by Atmos and the Dolby XP app in enriching the audio experience of a wide array of live sports and esports events.

The next panel discussion, entitled Bundesliga Match facts / Sky Tactical Feed , dealt with the topic of Big Data and Smart Data.

Panelled by the Sky Experte and former FC Schalke coach Manuel Baum (pictured above, left) and Sportec Solutions managing director Hendrik Weber (pictured above, centre), questions were raised as to how data can be effectively used to enhance the viewing experience of live sports. Both agreed that data has been proven to provide added benefit to the viewing experience when successfully integrated, for example, through additional real time statistics for player performance in football matches.

The consensus, however, was that there is a need to stress the qualitative over quantitative integration of data within sports broadcasting.

Data needs to be integrated in a contextually useful manner, commented Weber. We need to encourage the additional element of storytelling through data integration. The value-added chain must be clearly deduced from a clear visual language, and getting this right is going to be one of the biggest challenges for sports broadcasting in the future.

Another event highlight was the Transformation in Broadcasting session (pictured, above) featuring Andreas Heyden, the CEO of Deutsche Fu ball Liga (DFL) Digital Sports and EVP of digital innovation for the DFL Group, Riedel Communications founder Thomas Riedel and Christian Massmann, the managing director of Qvest Media.

Guests discussed several topics such as the oncoming 5G revolution, glass to glass strategies and the difficulties of finding the right talent in the industry.

While Riedel expressed scepticism about the media buzz surrounding 5G, the panel were united in their view that the broadcasting industry requires increasing adaptation in order to stay ahead of the game, especially with respect to how younger generations consume live sports.

In the stadium, one is totally focused on the game at hand. At home, however, the experience is entirely different. Trying to keep the viewer entertained with additional layers of statistics is essential to develop fan engagement.

The panel observed that the increasing prevalence of vertical as opposed to horizontal viewing on smartphones, coupled with the insatiable desire for statistics and live analysis, is shaping the way digital natives consume content.

The next presentation from Lars Quetting, Head of Media Technology Projects, at Axel Springer Liveware-IT gave the audience a glimpse into the new shared TV broadcasting facility of die Welt and BILD Live in the new Axel Springer Verlag Building in Berlin.

Together with Qvest Media, the concept of the studio was implemented in several phases leading up to go-live in 2021. The studio's spatial distribution, which makes use of a closely connected live desk, newsroom and production area, provided an excellent example as to how workflows can be streamlined within the studio environment.

Given the fact that the demand for TV series production will constantly increase, the next talk with Amelie von Kienlin (pictured above), Amusement Park Film called Munich Match / Tech in Fiction Production , provided an interesting detour into the technical challenges presented by the world of fiction and film. In her exchange wit
LINK: https://www.svgeurope.org/blog/headlines/sky-sport-summit-2021-data-an...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

09/04/2026

Hearst Taps Merzigo to Expand Presence on YouTube, Facebook

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Fox Jumps Into Prediction Markets with Kalshi Integration

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

NAB Show: Kokusai Denki To Feature New, Affordable 4K Broadcast Camera

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Corus Taps Appear for IP-First Operations

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

2026 NAB Show Exhibitor Insights: Big Blue Marble

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FCC Extends Audible Crawl Rule Waiver for 18 Months

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Pliant Technologies Showcases Expanded Accessories at NAB...

New Charging, Connectivity, and Mounting Solutions Now Available LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...

09/04/2026

Media Links Brings Ultra Resilient IP Transport Proven at...

As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...

09/04/2026

QuickLink Launches StudioPro Town Hall at 2026 NAB Show

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...

09/04/2026

The Hive Group Releases White Paper on the FCC Upper C-Ba...

The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...

09/04/2026

Saranyu Technologies Renews VisualOn Optimizer VoD Subscr...

Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...

09/04/2026

April 08, 2026

New technique for synthesizing branched molecules could accelerate the development of future medicines Scripps Research chemists solve a longstanding problem in...

08/04/2026

SVG College Sports Media Awards 2026: Entry Deadline is Monday, April 13

The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...

08/04/2026

SVG Campus Shot Callers: Trever Sheets, Senior Director, ACC Network, Virginia Tech

The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...

08/04/2026

SVG Sit-Down: Harmonic's Jean Macher on Turning Live Sports Content Into a Smarter Monetization Engine

Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...

08/04/2026

Announcing the 2026 Fellows for the Sundance Institute Cultural Impact Residency on Sundance Collab

Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...

08/04/2026

From Tokyo to the World: Watch Bad Bunny's Billions Club Live Concert on Spotify

On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...

08/04/2026

De Tokio para el mundo: Mira el concierto Billions Club Live de Bad Bunny en Spotify

El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...

08/04/2026

Tube Lab from Fuse Audio Labs

New channel strip plug-in revealed The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...

08/04/2026

Blue Cat Audio release Axiom 2.3

Guitar & bass multi-effects software overhauled Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...

08/04/2026

Merging Technologies launch Pyramix 16

PanNoir mixer integration, Dolby Atmos Renderer & more Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...

08/04/2026

Updating QUARTZ Router Module Firmware Over-The-Air

Applicable Products Part number Description QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU) QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...

08/04/2026

YEP September 2025 Newsletter (2)

The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...

08/04/2026

Proven On Orbit: L3Harris Congratulates Missile Defense Agency for Receiving Top Defense Honor for HBTSS

The L3Harris HBTSS satellite is proven on orbit, successfully demonstrating trac...

08/04/2026

From Earth to Mars: Resilient Communications Powering the Space Economy

Image Credit: NASA. Artist rendering of a space communications satellite in orbit, representative of the resilient, multiband infrastructure supporting mission ...

08/04/2026

Precision in Practice: Flight Test Confirms Key Air-to-Air Capabilities

Latest evaluation validates image quality, Inertial Navigation System performance and long-range tracking in operational flight conditions....

08/04/2026

Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations

New Gracenote study finds behavioral change well underway, but trust in AI-gener...

08/04/2026

Media Links to Focus on IP Transport Solutions at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Telestream and Mimir Integration Facilitates Real-Time Pr...

Integration eliminates ingest bottlenecks by ensuring content is immediately usable across cloud and hybrid editorial workflows. See it at NAB 2026. Nevada Cit...

08/04/2026

Dalet Announces Commercial Availability of Dalia Bringing...

Dalet, a leading technology and service provider for media-rich organizations, today announced the commercial availability of Dalia, its media-aware, agentic AI...

08/04/2026

Synamedia unveils Senza Ignite to transform deployed devi...

Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...

08/04/2026

Appear works with Corus to transform national news contri...

Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...

08/04/2026

LynTec to Showcase High Density Power Control Solutions f...

Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program LynTec, a leading manufacturer of innovative ele...

08/04/2026

BCE integrates BCNEXXT Vipe to power cloud playout in Med...

Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...

08/04/2026

Encompass Strengthens Global Media Operations with Expans...

Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...

08/04/2026

Synamedia lights up Las Vegas with innovations that will...

Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...

08/04/2026

COW Jobs: Director Needed for WWII Indie Docudrama

COW Jobs: Director Needed for WWII Indie Docudrama Brie Clayton April 8, 2026 0 Comments Director Needed for WWII Indie Docudrama March 17, 2026COW ...

08/04/2026

ESPN Expands Global Reach on Disney+

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Broadcast Industry Initiatives Promise To Speed Adoption of ST 2110

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Remembering Television's Role in the U.S. Bicentennial

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Synamedia Unveils AI by Quortex

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Carrie Healey Joins NAB as Vice President of Communications

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Amagi Launches Newspulse

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Marshall Electronics Unveils CV376 NDI HX3 HDMI POV Camer...

Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...