Sky Sport Summit 2021: Data and 5G to the fore as the DACH sports broadcasting community meets in Munich By SVG Contributor
Thursday, September 30, 2021 - 12:16
Print This Story
This week's Sky Sport Summit, in cooperation with SVG Europe, was a hotbed of debate and discussion about the latest sports broadcasting trends, from practical uses of 5G and data to vertical mobile viewing and attracting new talent to the industry.
On 27 September, the Sky Sport Summit 2021 took place at the Dolby Cinema in central Munich. Whereas traditionally the event would have taken place at Sky Germany's production facility in Unterf hring, Munich, COVID social distancing measures saw this year's event moved into the large auditorium of the Dolby Cinema, as had been done in 2020.
The theatre is one of Germany's most technologically advanced cinema complexes sporting Ultra HD projectors and immersive 360-degree Dolby Atmos sound.
As it turned out, it was a magnificently fitting location for sports TV production experts from all over Germany, who gathered here to learn about new trends in live sports production and to network in-person.
Alessandro Reitano, senior vice president of sports production at Sky Germany, hosted the event once again. Representatives of production service providers, rental houses, technology manufacturers and solution providers were invited to listen to numerous keynotes and discussions.
We need to encourage storytelling through data integration. The value-added chain must be clearly deduced from a clear visual language, and getting this right is going to be one of the biggest challenges for sports broadcasting in the future.
Around 80 participants took advantage of the full day's event to network and exchange ideas. Individual presentations and panel discussions provided insights into innovative production methods, and a hands-on training booth outside the auditorium had guests testing out broadcasting equipment from the event's main sponsor, Panasonic.
In the first panel discussion What's next Dolby? , Dolby Germany's Stefan Kramper discussed how Atmos immersive sound technology is being increasingly integrated into sports broadcasting events, citing the recent Euro 2020 tournament.
He also pointed out that this technology, which was also integrated into this year's Champions League final, will be added to the Winter Olympics in Beijing 2022. Kramper also highlighted the possibilities outlined by Atmos and the Dolby XP app in enriching the audio experience of a wide array of live sports and esports events.
The next panel discussion, entitled Bundesliga Match facts / Sky Tactical Feed , dealt with the topic of Big Data and Smart Data.
Panelled by the Sky Experte and former FC Schalke coach Manuel Baum (pictured above, left) and Sportec Solutions managing director Hendrik Weber (pictured above, centre), questions were raised as to how data can be effectively used to enhance the viewing experience of live sports. Both agreed that data has been proven to provide added benefit to the viewing experience when successfully integrated, for example, through additional real time statistics for player performance in football matches.
The consensus, however, was that there is a need to stress the qualitative over quantitative integration of data within sports broadcasting.
Data needs to be integrated in a contextually useful manner, commented Weber. We need to encourage the additional element of storytelling through data integration. The value-added chain must be clearly deduced from a clear visual language, and getting this right is going to be one of the biggest challenges for sports broadcasting in the future.
Another event highlight was the Transformation in Broadcasting session (pictured, above) featuring Andreas Heyden, the CEO of Deutsche Fu ball Liga (DFL) Digital Sports and EVP of digital innovation for the DFL Group, Riedel Communications founder Thomas Riedel and Christian Massmann, the managing director of Qvest Media.
Guests discussed several topics such as the oncoming 5G revolution, glass to glass strategies and the difficulties of finding the right talent in the industry.
While Riedel expressed scepticism about the media buzz surrounding 5G, the panel were united in their view that the broadcasting industry requires increasing adaptation in order to stay ahead of the game, especially with respect to how younger generations consume live sports.
In the stadium, one is totally focused on the game at hand. At home, however, the experience is entirely different. Trying to keep the viewer entertained with additional layers of statistics is essential to develop fan engagement.
The panel observed that the increasing prevalence of vertical as opposed to horizontal viewing on smartphones, coupled with the insatiable desire for statistics and live analysis, is shaping the way digital natives consume content.
The next presentation from Lars Quetting, Head of Media Technology Projects, at Axel Springer Liveware-IT gave the audience a glimpse into the new shared TV broadcasting facility of die Welt and BILD Live in the new Axel Springer Verlag Building in Berlin.
Together with Qvest Media, the concept of the studio was implemented in several phases leading up to go-live in 2021. The studio's spatial distribution, which makes use of a closely connected live desk, newsroom and production area, provided an excellent example as to how workflows can be streamlined within the studio environment.
Given the fact that the demand for TV series production will constantly increase, the next talk with Amelie von Kienlin (pictured above), Amusement Park Film called Munich Match / Tech in Fiction Production , provided an interesting detour into the technical challenges presented by the world of fiction and film. In her exchange wit
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/05/2026
LYNX Technik, provider of modular signal processing solutions for broadcast, post, and professional AV will showcase its latest signal processing solutions at B...
19/05/2026
Media Links, a leading developer and manufacturer of IP media transport solutions, has announced the integration of its Xscend platform with Skyline Communicat...
19/05/2026
Collaboration expands regional partner ecosystem as Media Links showcases IP media transport solutions on stand 4M4-4 and alongside Clearcast Asia on stand
Me...
19/05/2026
Company Highlights Labor-Saving Control and Custom Branding Opportunities Designed to Increase Integrator Profitability
LynTec, a leading manufacturer of ele...
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
Agentic AI inference at one-tenth the cost per token with NVIDIA Vera Rubin NVL7...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
Sky Sport Summit 2021: Data and 5G to the fore as the DACH sports broadcasting community meets in Munich By SVG Contributor 
