Sky Sport Summit 2021: Data and 5G to the fore as the DACH sports broadcasting community meets in Munich By SVG Contributor
Thursday, September 30, 2021 - 12:16
Print This Story
This week's Sky Sport Summit, in cooperation with SVG Europe, was a hotbed of debate and discussion about the latest sports broadcasting trends, from practical uses of 5G and data to vertical mobile viewing and attracting new talent to the industry.
On 27 September, the Sky Sport Summit 2021 took place at the Dolby Cinema in central Munich. Whereas traditionally the event would have taken place at Sky Germany's production facility in Unterf hring, Munich, COVID social distancing measures saw this year's event moved into the large auditorium of the Dolby Cinema, as had been done in 2020.
The theatre is one of Germany's most technologically advanced cinema complexes sporting Ultra HD projectors and immersive 360-degree Dolby Atmos sound.
As it turned out, it was a magnificently fitting location for sports TV production experts from all over Germany, who gathered here to learn about new trends in live sports production and to network in-person.
Alessandro Reitano, senior vice president of sports production at Sky Germany, hosted the event once again. Representatives of production service providers, rental houses, technology manufacturers and solution providers were invited to listen to numerous keynotes and discussions.
We need to encourage storytelling through data integration. The value-added chain must be clearly deduced from a clear visual language, and getting this right is going to be one of the biggest challenges for sports broadcasting in the future.
Around 80 participants took advantage of the full day's event to network and exchange ideas. Individual presentations and panel discussions provided insights into innovative production methods, and a hands-on training booth outside the auditorium had guests testing out broadcasting equipment from the event's main sponsor, Panasonic.
In the first panel discussion What's next Dolby? , Dolby Germany's Stefan Kramper discussed how Atmos immersive sound technology is being increasingly integrated into sports broadcasting events, citing the recent Euro 2020 tournament.
He also pointed out that this technology, which was also integrated into this year's Champions League final, will be added to the Winter Olympics in Beijing 2022. Kramper also highlighted the possibilities outlined by Atmos and the Dolby XP app in enriching the audio experience of a wide array of live sports and esports events.
The next panel discussion, entitled Bundesliga Match facts / Sky Tactical Feed , dealt with the topic of Big Data and Smart Data.
Panelled by the Sky Experte and former FC Schalke coach Manuel Baum (pictured above, left) and Sportec Solutions managing director Hendrik Weber (pictured above, centre), questions were raised as to how data can be effectively used to enhance the viewing experience of live sports. Both agreed that data has been proven to provide added benefit to the viewing experience when successfully integrated, for example, through additional real time statistics for player performance in football matches.
The consensus, however, was that there is a need to stress the qualitative over quantitative integration of data within sports broadcasting.
Data needs to be integrated in a contextually useful manner, commented Weber. We need to encourage the additional element of storytelling through data integration. The value-added chain must be clearly deduced from a clear visual language, and getting this right is going to be one of the biggest challenges for sports broadcasting in the future.
Another event highlight was the Transformation in Broadcasting session (pictured, above) featuring Andreas Heyden, the CEO of Deutsche Fu ball Liga (DFL) Digital Sports and EVP of digital innovation for the DFL Group, Riedel Communications founder Thomas Riedel and Christian Massmann, the managing director of Qvest Media.
Guests discussed several topics such as the oncoming 5G revolution, glass to glass strategies and the difficulties of finding the right talent in the industry.
While Riedel expressed scepticism about the media buzz surrounding 5G, the panel were united in their view that the broadcasting industry requires increasing adaptation in order to stay ahead of the game, especially with respect to how younger generations consume live sports.
In the stadium, one is totally focused on the game at hand. At home, however, the experience is entirely different. Trying to keep the viewer entertained with additional layers of statistics is essential to develop fan engagement.
The panel observed that the increasing prevalence of vertical as opposed to horizontal viewing on smartphones, coupled with the insatiable desire for statistics and live analysis, is shaping the way digital natives consume content.
The next presentation from Lars Quetting, Head of Media Technology Projects, at Axel Springer Liveware-IT gave the audience a glimpse into the new shared TV broadcasting facility of die Welt and BILD Live in the new Axel Springer Verlag Building in Berlin.
Together with Qvest Media, the concept of the studio was implemented in several phases leading up to go-live in 2021. The studio's spatial distribution, which makes use of a closely connected live desk, newsroom and production area, provided an excellent example as to how workflows can be streamlined within the studio environment.
Given the fact that the demand for TV series production will constantly increase, the next talk with Amelie von Kienlin (pictured above), Amusement Park Film called Munich Match / Tech in Fiction Production , provided an interesting detour into the technical challenges presented by the world of fiction and film. In her exchange wit
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
04/03/2026
Lega Basket Serie A (LBA), the governing body for Italy's premier basketball...
04/03/2026
Wrexham AFC co-chairmen Rob Mac and Ryan Reynolds will host a first-of-its-kind ...
04/03/2026
The countdown is underway and with just 100 days to go until the world's greatest sporting event begins on Thurs., June 11, FOX Sports, America's Englis...
04/03/2026
No matter where they are in the world, service members and veterans can stream N...
04/03/2026
Telemundo officially releases Somos M s, the anthem for the network's cove...
04/03/2026
The Hollywood Professional Association (HPA) concluded the 2026 HPA Tech Retreat, convening more than 800 industry leaders, technologists, creatives, and execut...
04/03/2026
Smith Entertainment Group transformed how local sports are consumed by creating ...
04/03/2026
The production method, which spans a distance of 36.2 miles, was designed and im...
04/03/2026
Haivision, a global provider of mission-critical, real-time video networking and...
04/03/2026
When Hugues Meyrath came out of retirement to take the helm as CEO of Quantum, i...
04/03/2026
Last week's launch of Banana Ball Championship League has spurred a significant upgrade of production facilities
The Savannah Bananas, arguably the hottest...
04/03/2026
sldkfjsdlfkjsldkfjsldkjfslkdjfslkdjfsl
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus...
04/03/2026
For many fans, a song's backstory can be just as compelling as the final pro...
04/03/2026
In 2006, Spotify was founded on the belief that technology could bring artists a...
04/03/2026
Spotify is back on the ground for the Houston Livestock Show and Rodeo, and we&#...
04/03/2026
Spotify had an energizing week in Sydney, Australia, filled with powerful conver...
04/03/2026
Earlier this year, we launched Directed By, a documentary-style series that pull...
04/03/2026
100 Days to Go: SBS Unveils World Class Team for The Greatest Show on Earth -The...
04/03/2026
KT and Rohde & Schwarz to showcase AI-enhanced radio transmission performance In a joint 6G AI proof-of-concept demonstration, the CMX500 one-box tester from ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, 3 March 2026 - SES S.A. has today published its 2025 Annual Report, following the announcement of the company's full year financial results for ...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/03/2026
Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...
04/03/2026
04 Mar 2026
VEON Partners with GSMA Innovation Fund to Accelerate Digital Innov...
04/03/2026
04 Mar 2026
VEON's Beeline Uzbekistan and Rakuten Symphony Partner for Open...
04/03/2026
Wednesday 4 March 2026
Sky Sports unveils plans for 2026 Formula 1 coverage
Sky Sports is preparing for one of the most highly anticipated F1 seasons in recen...
04/03/2026
Back to All News
Bloodhounds' Season 2 Gears Up for April 3 Premiere with ...
04/03/2026
Back to All News
Netflix Ads Suite Expands Capabilities
Business
04 March 2026
GlobalUnited States
Link copied to clipboard
After launching the Netflix Ad...
04/03/2026
Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service.
Mar...
04/03/2026
Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...
03/03/2026
Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...
03/03/2026
Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...
03/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media ...
03/03/2026
The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...
03/03/2026
AI device ecosystem company HONOR enters into a strategic technical collaboratio...
03/03/2026
Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...
03/03/2026
The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...
03/03/2026
Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...
03/03/2026
Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...
03/03/2026
Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...
03/03/2026
Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...
03/03/2026
As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board
Lawo has announced appointment of Jamie Dunn as chief e...
03/03/2026
A team of legendary announcers and analysts and a classic graphics look will bring the past to life
NBC Sports and Peacock will return to yesteryear for tonigh...
Sky Sport Summit 2021: Data and 5G to the fore as the DACH sports broadcasting community meets in Munich By SVG Contributor 
