29 Aug 2017

Berlin, Germany (28th August 2017) Panasonic will present its latest products, technologies and innovations at IFA, Europe's biggest technology show from 1st-6th September 2017 in Berlin.

Located in Hall 5.2 a/b, visitors will experience Panasonic's impressive must-see presentation of all its latest products and innovative technologies; showing its commitment towards A Better Life, A Better World'. It will wow visitors with a premium lifestyle showcase of smart technologies and a vast display of must-have audio-visual equipment, home appliances and personal care products.

Highlights from the press conference, booth tours and detailed product expert videos will be featured on Panasonic's dedicated IFA page: http://www.panasonic.com/ifa. For those coming to the show, there will be a number of interactive activities at the booth. Panasonic is encouraging visitors to share their experiences at the booth on social media and join the conversation using the #panasonicIFA hashtag.

Panasonic's IFA 2017 Press Kit will be available from 30 August at 15:45 CEST under the following link: www.panasonic.eu/IFApress2017.

Main Exhibits at the Panasonic Booth

Smart Life

Panasonic has been committed to aiding a Smart Life for its customers for a number of years. From the provision of residential Smart Home products and Energy Storage solutions, to enabling Smart Mobility - connecting people, towns, and roads - it has led the way in innovations to transform the way we live and work. Panasonic is also a pioneer in the building of Smart Cities contributing to and even leading a number of projects worldwide.

The Smart Life area at IFA will present both an in-depth picture of both Smart Living today and Future Living of tomorrow, showing a host of products and solutions that contribute towards making a Better Life, Better World.'

The multi-faceted, interactive area will be centred around the Smart Life Campus stage, where throughout the day, there will be a series of expert interviews on how Panasonic is building a sustainable future for people to make their lives safer, greener, and more enjoyable.

Better Living Tomorrow

Panasonic will present the future concept of a better life at home connected

with a variety of services based on advanced Internet of Things (IoT), Artificial Intelligence (AI), and Robotics technology. Here Panasonic will present the conceptual models of future appliances in four typical life scenarios. In the kitchen scenario, there will be several connected future kitchen appliances which show how customers can create signature dishes and master the art of cooking with professionals such as famous chefs. In the education scenario, visitors will see an educational partner robot which will promote children's learning in cooperation with educational institutions. In the dining scenario, Panasonic will present a movable fridge incorporating voice command and autonomous movement technology to bring food and beverages closer to you. Finally, in the laundry scenario, the sustainable clothing maintainer will analyse and identify the material against the manufacturers' database. It will then optimally and automatically wash, dry, and individually fold your clothes.

Smart Cities

Smart Life will also include a look at Panasonic's involvement in Smart Cities, showcasing the various elements that go into building a smart city with examples from around the world.

Smart Energy and Mobility

There will be an Energy Solution display in the Smart Energy area showing tips for how to improve energy consumption in the house and save on costly utility bills. This includes energy-generating technologies such as Solar Panels, energy storage devices such as residential Storage Battery, and energy-efficient technologies for heating your home such as the Aquaria Heat Pump and a Fuel Cell Heating System.

In the Smart Mobility area, the luxury SUV by Tesla, the Model X, will be on display, as well as a Gogoro e scooter from Coup eScooter share service, both powered by Panasonic's lithium battery cells. Visitors will also be able to see a street light technology that is used for electric vehicle charging and other smart city applications.

Home Entertainment

Home AV

The focus on audio sound quality will continue to be a key part for Home AV. Whether indulging in your favourite music at home, in the gym or in the office, the incredible new audio series presented at IFA will emphasize the dedication Panasonic has to sound, no matter where the listener is. Panasonic will open a new chapter in the development of its home audio speakers that keeps the long-standing tradition of sound quality, while placing an increased focus on comfortable listening and modern design.

Visitors will also have a first-hand look at the newest premium quality headphones with a fashionable retro design, which offer Bluetooth wireless connectivity and hands-free mobile use. Perfect for music lovers who want to enjoy their favourite tunes free from the hassle of cables, be it at home, on the go or during fitness trainings.

Technics

One of Technics' biggest launches to date will be showcased as a world premiere this year at IFA. Technics will display for the first time a new product which reinterprets a classic. This Reference class product will deliver sound quality that will satisfy the ears of even the most high-end audio fans.

On display will also be the Technics OTTAVA f (SC-C70) - the perfect addition for loyal fans of the Technics brand and audio enthusiasts alike who are looking for a more compact all-in-one music system. Not only does it incorporate all the audio technology and know-how Panasonic has built up over a half century, it is also in many ways a symbol of the new Technics'.

Panasonic TV

The TV area will showcase Panasonic's biggest OLED TV range to da

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