Sony introduces 2023 BRAVIA XR TV line-up

01/03/2023

- Four new models have been announced to round out Sony's highly anticipated BRAVIA XR line-up, with features including new XR Clear Image and Acoustic Center Sync for a fully immersive at-home theatre experience -

Sony Europe B.V. today announced its 2023 BRAVIA XR TV line-up with Cognitive Processor XR for the ultimate home entertainment experience. There are four new models in the BRAVIA XR range: X95L Mini LED, X90L Full Array LED, A95L QD-OLED and A80L OLED. All models are equipped with features to provide consumers with an immersive experience for watching films, enjoying streaming apps, gaming and more.

2023 BRAVIA XR TVs have the updated Cognitive Processor XRTM featuring the all new XR Clear Image technology, which improves noise reduction and clarity with motion, reducing blur and creating scenes bursting with action. The Cognitive Processor XR enables better backlight control for increased local dimming zones, increased brightness, and decreased blooming.

Additionally, each model offers Acoustic Center Sync, which synchronises the TV's audio system with the centre channel of a compatible Sony soundbar turning it into the centre speaker for the ultimate, immersive at-home experience 1. For consumers looking for an even more captivating sound experience, each model also works with Sony soundbars to offer 360 Spatial Sound Mapping which generates phantom speakers and sound field optimisation. New this year, the X95L features Acoustic Multi-Audio TM, elevating the sound in a way that matches the image on screen. The A95L and A80L models feature Acoustic Surface Audio TM with actuators that vibrate to produce sound from the entire screen, perfectly matching what's on the screen.

The 2023 BRAVIA XR line-up also allows gamers to take their PlayStation 5 gaming to the next level with exclusive features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, for optimised picture quality while gaming and streaming. Other features include an easy-to-use Game Menu where gamers can tailor their settings to their preferences, such as turning on or off VRR or Motion Blur Reduction with quick access. The Game Menu also allows users to increase the brightness in dark areas to easily spot objects and opponents with the Black Equalizer and can easily take aim on their opponents with six types of crosshairs. New this year is the ability to customise the size of the screen with the Screen Size feature to concentrate gaming with a smaller, focused screen 2. The A95L model also features Multi-View, where users can watch walk-throughs and gameplay guides side-by-side while simultaneously playing their favourite titles.

Additionally, Sony is keeping its commitment to decreasing plastic usage through its Road to Zero initiative. To reduce environmental impact, Sony is working on multiple aspects of the product life cycle, such as reduction of virgin plastic use, improvement of transportation efficiency, and reviewing energy consumption during use. The new Eco Dashboard included on all 2023 models allows users to easily customise energy saving preferences and settings.

Sony's new BRAVIA TVs are made to entertain - whether you're a sports lover, movie fan or a gamer, BRAVIA is the best choice , said Masashi Takiguchi, current Head of Pan-European Home Entertainment and Sound and the incoming President of Sony Europe. The new models are uncompromising in realising our vision and bring together decades of Sony's expertise in the TV, film and gaming industries.

Key BRAVIA XR line-up features:

Cognitive Processor XR with XR Clear Image: The Cognitive Processor XR replicates content the way people see and hear for an incredibly lifelike experience. The latest iteration of the Cognitive Processor XR for 2023 enters a new chapter in its development with advanced XR Clear Image. This technology further reduces noise and reduces motion blur, creating scenes that burst with life.

Elevate the experience with Sony's sound products: Sony's new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theater System or the HT-A7000, HT-A5000 and HT-A3000 soundbars. 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A7000, HT-A5000 and HT-A3000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field. 3

XR Backlight Master Drive: Powered by Cognitive Processor XR , the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural colours.

Acoustic Center Sync: Pairs perfectly with Sony soundbars - Acoustic Center Sync synchronises the TV speakers with select Sony soundbars to reinforce the centre speaker channel for clearer, fuller dialogue and more immersive sound. When paired with Sony Home Audio products, consumers can expect a truly exceptional at-home viewing experience. 4

Perfect for PlayStation 5 and gaming functions: Gamers can take their PlayStation 5 gaming to the next level with exclusive features Auto HDR Tone Mapping and Auto Genre Picture Mode that optimise picture quality while gaming and streaming 5. With the newly added Game Menu, it has never been easier to fine-tune gaming settings and assist functions. All the essentials are at the gamer's fingertips for on-the-fly adjustments. Additionally, the BRAVIA XR A95L features multi-view settings, making it easier than ever to watch walk-throughs and gameplay guides side-by-side while playing your favourite titles.

BRAVIA CORE: BRAVIA CORE 6 is a pre-loaded movie app that comes wit

LINK:	https://www.sony.co.uk/presscentre/news/sony-introduces-2023-bravia-xr...
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Sony introduces 2023 BRAVIA XR TV line-up

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