Opinion: charting a cloud driven future
25/04/2024
By Contributor
Published: April 25, 2024
M2A Media's Matt Hughes asks, is it time for news broadcasting to shift to the cloud?
target=_blank title=Share on LinkedIn class=share-linkedin>
I've been keenly attuned to and hopeful for the evolving trends and challenges shaping the transition of news broadcast operations to the cloud. 2023 witnessed a remarkable uptick in this transformational journey. And now 2024 - a year where upcoming elections in the US and UK will keep us glued to our screens news in the cloud' is emerging as a central theme at industry gatherings. NAB Show 2024 is the most recent example of this with AWS for M&E and NVIDIA powering the NAB Show LIVE News Desk. This extensive live production, which showcased a range of cloud workloads and solutions for newsrooms (in which M2A played its part), highlighted that the art of the possible is now a reality. But the strategies and priorities that are driving this transition are many and varied and I know full well the commitment needed to offer insights and solutions that empower broadcasters to navigate this paradigm shift effectively.
Trailblazers in cloud playout Paramount's ambitious endeavour to migrate playout of all programming to the public cloud resonates deeply with our vision of leveraging cloud technologies to enhance scalability and efficiency in media workflows. With an impressive 130 networks already originating in the cloud, including the innovative CBS Sports Golazo Network, Paramount Global exemplifies the transformative potential of cloud-based solutions in modern broadcast operations. Similarly, Sinclair's strategic decision to transition playout of local stations to AWS underscores the growing recognition of cloud infrastructure's pivotal role in reshaping the broadcasting landscape.
Matt Hughes, chief commercial officer at M2A Media However, as highlighted by industry experts, technical challenges persist, particularly concerning the seamless integration of local live news content. The critical importance of fluidly transitioning between scheduled programming and unscheduled live events and the pain points experienced by broadcasters here is a challenge that M2A Media is actively addressing through its cloud-based video innovations by making the workflow process easier and more efficient with M2A CONNECT.
Cost predictions and workflow optimisation: M2A Media's approach Migrating playout and distribution of news content to the cloud necessitates more than just technical adjustments-it demands a holistic overhaul of workflows and infrastructure. While cloud adoption holds the promise of long-term cost efficiencies, accurately predicting cloud costs remains a daunting task for many broadcasters. I've witnessed first-hand the need to work closely with broadcasters and streamers to develop predictive models that offer insights into cloud spend, enabling informed decision-making and resource optimisation. The only way to do this accurately is to be open and honest about costs from both sides - the vendor and the broadcaster.
Furthermore, we need to recognise the importance of streamlining workflows to maximise the benefits of cloud-based playout. By leveraging AWS's suite of services, including AWS Elemental MediaConnect and AWS Elemental MediaPackage, we can empower broadcasters to seamlessly encode, package, and deliver live and on-demand video streams with unparalleled reliability and scalability. But how do we make this quick and easy, and faster than fast for breaking news?
Innovation and collaboration in the cloud: vision for the future of news Despite the challenges, M2A Media remains steadfast in its commitment to driving innovation and efficiency in live event broadcasting. Given our heritage working with tier one sports brands, we recognise the parallels between live sports and news: achieving cost efficient cloud orchestration of video resources at scale being key to both. Our partnership with AWS allows us to harness cutting-edge technologies, such as artificial intelligence and machine learning, to automate content processing and streamline distribution of content. By leveraging AWS Media Services and cloud-native architectures, we empower broadcasters to create compelling, multi-platform content experiences that gets breaking news on-air easily, efficiently, and quickly, while resonating with audiences.
The success stories of industry leaders like FOX Corporation and the UK's ITN underscore the transformative potential of cloud-based solutions in media production and delivery. By embracing the cloud, broadcasters can unlock new opportunities for creativity, efficiency, and audience reach. As we chart a course towards a cloud-driven future, we have had to ensure dedication to supporting broadcasters in their journey towards innovation and success. However, planning, clarity, and a complete understanding of costs are key to that success.
Conclusion: embracing the cloud, empowering broadcasters In conclusion, the transition of news broadcast operations to the AWS Cloud represents a pivotal moment in the evolution of the media industry. At M2A Media, we are proud to be at the forefront of this transformation, offering new solutions and deep expertise that helps broadcasters navigate the complexities of cloud adoption. We have learned from mission critical live sport events and as we look towards the future, we are committed to fostering collaboration, driving innovation, and enabling broadcasters to thrive in the dynamic and ever-changing media landscape. Together, let us embrace the cloud and redefine the future of news broadcasting.
Matt Hughes has enjoyed 26 years working in the broadcast, media and OTT space, more recently with a focus on high-growt
LINK: | https://www.tvbeurope.com/live-production/opinion-charting-a-cloud-dri... |
See more stories from tvb |
More from TVB Europe
03/05/2024
Limecraft updates content delivery platform
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...
03/05/2024
Sony and Apollo submit $26 billion bid for Paramount Global
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...
03/05/2024
Global Academy launches Manchester media school
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
02/05/2024
Can AI find a way to reduce the broadcast industry's energy consumption?
OpenDrives Trevor Morgan asks if AI has the answer to making data centres for the media and entertainment industry more sustainable By Contributor Published:...
02/05/2024
Former BT Sport COO Jamie Hindhaugh joins EMG / Gravity Media
Charlie Cubbon has also been appointed chief operating officer By Matthew Corrigan Published: May 2, 2024 Charlie Cubbon has also been appointed chief ope...
01/05/2024
NXTGENbps powers Molinare's Notorious DIT
NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...
01/05/2024
NXTGENbps powers Molinaire's Notorious DIT
NXTGENbps battery solutions are designed to replace diesel generators and offer silent, emission-free power for various applications in film, TV, outside broadc...
01/05/2024
Amazon CEO: AWS has multi-billion dollar revenue run rate in AI already
Sales rose to $25bn during the first three months of 2024, up 17 per cent year-on-year By Matthew Corrigan Published: May 1, 2024 Updated: May 2, 2024 S...
30/04/2024
Hotspring unveils Slapshot ML-driven rotoscoping solution
Hotspring said the breakthrough had been achieved through the acceleration of machine learning technology By Matthew Corrigan Published: April 30, 2024 Ho...
30/04/2024
SES to acquire Intelsat in $3.1 billion deal
Speaking about the deal, Adel Al-Saleh, CEO of SES, said: it will bring value-added, efficient, and reliable offerings for both companies media customers By Je...
30/04/2024
Bob Bakish officially out at Paramount, new Office of the CEO finalising long-term plan'
Paramount said the Office of the CEO is working with its board to develop a comp...
29/04/2024
BAFTA Television Craft Awards winners announced
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023 By Matthew Corrigan Published: April 29, 2024 The awards cel...
29/04/2024
Watch: How Milk VFX helped create 259 shots for Netflix's Scoop
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch By Jenny Priestley Publis...
29/04/2024
What's going on at Paramount Global?
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis By Jenny Pries...
29/04/2024
Meet the director of media and entertainment and strategic products
Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry By TVBEurope Staff Pub...
29/04/2024
Anna Valley brand name acquired by AV company Grand Technix
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors By Jenny Priestley Published...
26/04/2024
The Story Collective opens largest film and TV studio in the heart of London
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages By Matthew Corrigan Publi...
26/04/2024
Richard Perkett joins Amagi as chief product officer
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries ...
25/04/2024
Opinion: charting a cloud driven future
M2A Medias Matt Hughes asks, is it time for news broadcasting to shift to the cloud? By Contributor Published: April 25, 2024 M2A Media's Matt Hughes ...
25/04/2024
Czech mates
The writer and director of a hit Czech series tell Robert Shepherd about their approach to portraying real-life Pakistani kidnappings on the small screen, while...
25/04/2024
Molinaire Creative Group opens new Liverpool facility
Notorious DIT will work with the Liverpool Film Office to increase opportunities for regional talent By Matthew Corrigan Published: April 25, 2024 Updated:...
23/04/2024
Creative UK launches manifesto calling for more investment in creative R&D; revised approach to trade and exports
Entitled Our Creative Future, the manifesto calls for radical new action' t...
23/04/2024
Audiotonix secures landmark' investment
The company has secured investment from private equity firm PAI Partners, which also holds a stake in outside broadcasting company EMG By Jenny Priestley Pub...
23/04/2024
James Cameron backs Marlow Film Studios proposal
Cameron also said he recognised Marlow as a potential UK and European base for his new company, LIGHTSTORM 3D By Matthew Corrigan Published: April 23, 2024 ...
23/04/2024
IBC launches 2024 Innovation Awards with new categories
The five categories cover Content Creation, Content Distribution, Content Everywhere, Social Impact and Environment & Sustainability By Matthew Corrigan Publ...
23/04/2024
Pascal Fratellia leaves Olympics role at EBU
He played a central role in securing key broadcast rights, including the FIFA World Cup 2018 and 2022 By Matthew Corrigan Published: April 23, 2024 He pla...
22/04/2024
Ross Video expands graphics portfolio with Bannister Lake Software acquisition
The Chameleon solution provides access to real-time data from a range of sources, enabling users to construct tickers, L-bars, snipes, web widgets and full fram...
22/04/2024
What happened in Vegas: 2024 edition
TVBEuropes editor Jenny Priestley highlights some of the main talking points at this years NAB Show By Jenny Priestley Published: April 22, 2024 TVBEurope...
19/04/2024
How 1185 Films created the VFX on new horror, All You Need Is Death
Simon Wilkinson, head of VFX at 1185 films, talks about the technology behind the newly-released horror By Matthew Corrigan Published: April 19, 2024 Updat...
19/04/2024
Could Sony be preparing a bid for Channel 5's parent company?
The global electronics company is said to be considering joining forces with investment firm Apollo Management to bid for Paramount Global By Jenny Priestley ...
19/04/2024
EBU report highlights contribution of free-to-air sport broadcasting
The report broke the economic footprint of EBU member sports broadcasting into three main areas By Matthew Corrigan Published: April 19, 2024 The report b...
18/04/2024
How today's storage and memory decisions underpin future creativity
Ann Keefe, Regional Director - UK and Ireland at Kingston Technology, explains how storage and memory decisions made now are underpinning creativity in the futu...
18/04/2024
Escape Studios obtains UKVI licence to support international students
The newly acquired UKVI licence enables Escape Studios to recruit and retain international students By Matthew Corrigan Published: April 18, 2024 Updated: ...
18/04/2024
NAB 2024 popular among first time visitors
Attendees from more than 163 countries were present, including 34 delegation buying groups from around the world By Matthew Corrigan Published: April 18, 202...
17/04/2024
Colorfront showcases upgrades across product range
Colorfront has introduced AI vision-analysis tools to assist master QC operations with detecting framing anomalies, dead pixels, bright titles and sparkles By ...
17/04/2024
Meet the Founder and director
By TVBEurope Staff Published: April 17, 2024 Updated: April 18, 2024 Rory Springthorpe, founder and director at outside broadcasting company Vivid Broadc...
16/04/2024
Adobe previews generative AI tools to streamline professional video workflows
New generative AI tools will enable users of Adobe Premiere Pro to streamline editing all videos, including adding or removing objects in a scene or extending a...
16/04/2024
Atomos appoints Daniel Moore as new chief technical officer
Moore has led the development effort for over 20 products in the AV space By Matthew Corrigan Published: April 16, 2024 Moore has led the development effo...
16/04/2024
UNIT deliver picture post and colour grade for new BBC1 drama series
Coles enhanced colour separation, adding shape and depth to the characters through the use of a soft highlight and shadow roll off, and embracing the natural te...
15/04/2024
SiliconCore adds to XR range with new 1.2mm XR LED Display
SiliconCores patented Common Cathode driver chip delivers frame rates of 240 Hz and a refresh rate of 7680Hz, enabling slow motion, multi-camera view and multip...
15/04/2024
Naphtali Cave joins MOOV
The UK-based virtual studio, sports and events graphics company has appointed Naphtali Cave into a newly created role to drive technical innovation and creativi...
13/04/2024
Blackmagic Design unveils game-changer' URSA Cine 12K
The company has also unveiled DaVinci Resolve 19, which adds new AI tools, as well as over 100 feature upgrades By Jenny Priestley Published: April 13, 2024 ...
12/04/2024
Filming in extreme conditions: Mammals production team reveal all
Producer/directors Stuart Armstrong and Will Lawson detail the specialist cameras used to capture the footage for the series Dark and Cold episodes By Matthew ...
12/04/2024
Cinedeck partners with Paramount to create MTV integrated delivery platform
Cinedecks new ConneX Hub master tool leverages Adobe Frame.io and the companys ConneX products By Matthew Corrigan Published: April 12, 2024 Cinedeck'...
12/04/2024
Nikon completes acquisition of RED
The acquisition aims to enable the development of distinctive products, while leveraging the business foundations of both Nikon and Red By Matthew Corrigan P...
12/04/2024
Alison Pavitt joins Blue Lucy
She joins joins Blue Lucy after a number of years at Pebble By Jenny Priestley Published: April 12, 2024 Updated: April 15, 2024 She joins joins Blue Lu...
11/04/2024
Setting a new standard for storage
EditShare's new EFS NVMe storage solution allows creative professionals to deliver their 4K and 8K projects with unprecedented levels of performance and thr...
11/04/2024
It took 20 years to get here': Filmlight debuts media access tool
Nara can natively decode and playback a wide selection of media without the need to transcode to proxy files By Jenny Priestley Published: April 11, 2024 U...
11/04/2024
UK MPs call for freelancers' commissioner for creative industry
The Committee has recommended the establishment of a cross-departmental Freelancers Commissioner By Matthew Corrigan Published: April 11, 2024 Updated: Apr...
11/04/2024
Preserving TV's technological heritage
Jenny Priestley meets a group of enthusiasts who are working to preserve TV technology from across the decades, including cameras, OB trucks and telecine machin...