Trends And Takeaways From NAB Show 2024

Trends And Takeaways From NAB Show 2024

Melanie Ciotti April 25, 2024

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NAB's Eric Trabb (right) awards SNS with two NAB Show Product of the Year Awards. From left: Zac Penrod, Melanie Ciotti, Eric Newbauer, and Joseph Behrens.

Creatives descended on Las Vegas once again for the annual NAB Show on April 14-17, 2024.

From the latest advancements in artificial intelligence (AI) to the top workflow solutions sweeping the award ceremonies, here are the standout innovations that defined NAB 2024.

Photo: Rafael Henrique stock.adobe.com

Biggest Trend: AI In Media Production Artificial Intelligence continues to gain traction like wildfire, igniting interest across the industry. Featured in over 150 sessions and nearly 200 exhibitor booths, it's clear that AI and machine learning will shape the future of media production.

A few standout innovations include generative AI, speech-to-speech (in addition to speech-to-text and text-to-speech), and AI-powered tools for more personalized content and user experiences.

One of the most exciting aspects of AI showcased at NAB was its integration with existing tools and technologies. Attendees had the opportunity to witness firsthand how AI can seamlessly integrate with solutions like EVO to streamline the production process and unlock new potential for creative teams.

From content creation to distribution and audience engagement, machine learning and AI algorithms are revolutionizing workflows throughout the content lifecycle. Learn more in this guide to AI at NAB Show.

Photo: Siarhei stock.adobe.com

Best In Show: MOD Powered By EVO Three words to describe MOD are: lightweight, portable, and award-winning.

MOD powered by EVO is the compact video editing server and cloud edge device purpose-built for creative professionals on the go.

This 7-lb server with built-in media asset management, transcoding, automations, cloud backups, remote access, and more, earned multiple industry awards at this year's NAB Show, including:

Cloud Computing & Storage Product of the Year Award

Remote Production Product of the Year Award

Remote Production PRODU Technology Award

These awards mark SNS's third consecutive win in Cloud Computing and Storage and second win in Remote Production at the NAB Show Product of the Year Awards. This is SNS's first PRODU Technology Award. SNS also won an IABM Broadcast and Media Award at IBC 2023 for its fully cloud-hosted solution, EVO Cloud.

MOD Powered by EVO with the three awards it earned at NAB Show 2024.

Breaking News: EVO Suite Updates SNS previewed new in-flight and at-rest data encryption options, NDI plug-in updates, and several new features coming to the EVO Suite of software tools included with EVO.

The biggest EVO Suite update is coming to ShareBrowser, EVO's powerful and easy-to-use media asset manager (MAM). Users can create specific timecode markers and subclips in ShareBrowser, which can transfer directly into Adobe Premiere Pro and DaVinci Resolve to streamline the editing process.

The EVO Suite is also gaining new cloud storage integrations for Microsoft OneDrive and Box.com, adding to a long list of cloud backup and replication targets (Dropbox, Amazon S3, Azure, Wasabi, Backblaze, Google Cloud Platform, etc.). Transcoding capabilities are improving as well, offering faster access to proxy files automatically generated by EVO.

See what else is coming to EVO and the EVO Suite.

Photo: Bruno Coelho stock.adobe.com

As the curtains close on NAB 2024, it's evident that the industry is at the brink of transformative change. AI stole the spotlight, promising unprecedented efficiency and creativity in media production. MOD powered by EVO emerged as a big winner, recognized with multiple awards for its groundbreaking impact. And with updates to the EVO Suite on the horizon, the journey of innovation continues.

Learn more about how EVO can transform your team's creative workflow at snsevo.com.

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