Sony Pixel Power calrec Sony

It has never been so easy to create an image

21/09/2016

It has never been so easy to create an image During his impulse presentation before top international representatives of the imaging industry on the evening before the start of photokina, the business journalist Ranga Yogeshwar made some clear statements about the challenges and chances facing the new, unlimited imaging worlds. Like Rainer F hres, Chairman of the Photo Industry Association, he nonetheless outlined an optimistic future scenario for the industry.

It has never been so easy to create an image, and never before in the history of humanity have there been so many photographers, Yogeshwar explained and warned: Most of us underestimate the impact of this digital revolution. The rules of the game are currently being rewritten in most industries.

The challenges, according to Yogeshwar, are based on a medial and societal paradigm shift: today the absence of an image is nearly synonymous with having never been there. Following a centruy in which photography was primarily characterised by limitations, looking at the example of the 36 photo film rolls, we now find ourselves in a phase of abundance. With the continuing technological development of optics and digital sensors, many of the limitations of imaging have been done away with, but new challenges have also arisen.

This is how he accurately described the status of the imaging industry, which sees new chances in the digital transformation. Big challenges are facing us all, originating from Imaging is everywhere, according to Rainer F hres, Chairman of the Photo Industry Association. However, many times greater are the chances for the development of our industry, if we think and act in a new way in digital Imaging ecosystem: networked, open, cooperative
LINK: http://www.photokina.com/en/photokina/presse/presseinformationen/index...
See more stories from photokina

More from Photokina

19/03/2020

photokina 2020 is cancelled

After intensive consultation, Koelnmesse GmbH has decided to cancel photokina 2020, originally planned to be held 27 to 30 May 2020. The next instalment of the ...

05/12/2018

The next photokina will take place in May 2020

Imaging industry and Koelnmesse decide on new starting point for the new annual cycle Following a successful photokina 2018, the German Photo Industry Associat...

27/06/2018

HUAWEI with a strong presence at photokina

For the first time, HUAWEI, a global market leader in the smartphone segment, will be exhibiting at photokina: The company is using the global leading imaging t...

06/06/2018

photokina 2018: Makeover for Instagram channel

Instagram is the world s largest cohesive community of people who consider photography to be part of their personal expression. The exhibitors of photokina find...

22/05/2018

photokina 2018: Focus on the Image

22.05.18 photokina 2018: Focus on the Image The city of Cologne has been closely linked with photography for many decades. photokina has already been taking p...

15/05/2018

Smartphone manufacturer Honor is betting on photokina

15.05.18 Smartphone manufacturer Honor is betting on photokina The expansion of photokina with new areas of imaging is increasingly taking shape. With the sma...

09/05/2018

Between Innovation and Inspiration

08.05.18 Between Innovation and Inspiration Five months prior to the start of photokina 2018, the announced redesign is increasingly taking on a concrete shap...

09/05/2018

European Trade Press Conference photokina on 8 May 2018 - digital press kit

08.05.18 European Trade Press Conference photokina on 8 May 2018 - digital press kit...

19/04/2018

photokina 2018: high exhibitor demand

18.04.18 photokina 2018: high exhibitor demand Five months prior to the start of the 35th edition of photokina on 26 September 2018, the organisers are expect...

20/03/2018

photokina 2018: Raising the Curtain for Creatives

20.03.18 photokina 2018: Raising the Curtain for Creatives The broad range of recording devices and the sheer endless possibilities for processing images and ...

27/02/2018

Olympus Perspective Playground to take place at photokina in 2018 and 2019

09.01.18 Olympus Perspective Playground to take place at photokina in 2018 and 2019 The world s leading trade fair for imaging will be enriched with an absolu...

09/01/2018

Olympus Playground to take place at photokina in 2018 and 2019

09.01.18 Olympus Playground to take place at photokina in 2018 and 2019 The world s leading trade fair for imaging will be enriched with an absolute event hig...

15/11/2017

photokina and DIGILITY: Departure to New Dimensions

15.11.17 photokina and DIGILITY: Departure to New Dimensions As of 2018, DIGILITY, a B2B conference and expo for technologies and services for virtual, augmen...

04/07/2017

DIGILITY - The largest Conference for Digital Realities in Central Europe Celebrates its 2nd Edition

04.07.17 DIGILITY - The largest Conference for Digital Realities in Central Eu...

23/05/2017

The worlds leading trade fair for photo, video and imaging is repositioning itself

23.05.17 The worlds leading trade fair for photo, video and imaging is reposit...

26/09/2016

Final Report 06

Final Report 2016 photokina 2016: departure to new dimensions The imaging industry is demonstrating dynamic and innovative strength in Cologne 191,000 enthusi...

26/09/2016

Final Report 2016

26.09.16 Final Report 2016 photokina 2016: departure to new dimensions The imaging industry is demonstrating dynamic and innovative strength in Cologne 191,...

21/09/2016

It has never been so easy to create an image

It has never been so easy to create an image During his impulse presentation before top international representatives of the imaging industry on the evening bef...

20/09/2016

Departure to new picture worlds

Departure to new picture worlds photokina in Cologne will once again become the meeting point of the imaging world from 20 to 25 September 2016. However, rarely...

20/09/2016

Golden photokina pin for Dr Andreas Kaufmann

Golden photokina pin for Dr Andreas Kaufmann Conferred by the Mayor of the City of Cologne, Henriette Reker The conferring of the Golden photokina Pin took pla...

14/09/2016

Stargazers and high-wire artistes at photokina 06

Stargazers and high-wire artistes at photokina 2016 With photokina ZOOM, distant destinations are brought within grasp, at least visually. ZOOM presents the new...

14/09/2016

Stargazers and high-wire artistes at photokina 2016

14.09.16 Stargazers and high-wire artistes at photokina 2016 With photokina ZOOM, distant destinations are brought within grasp, at least visually. ZOOM prese...

12/09/2016

When photographers take off

When photographers take off From Friday to Sunday, everything in the COPTER WORLD powered by DJI revolves around drones and multi-copters. In a 550 m2 blocked o...

06/09/2016

The force is with the moving image

The force is with the moving image Many moving images and a little bit of Star Wars at photokina: the MOTION STAGE in hall 5.2 makes it possible and will, in ad...

01/09/2016

Images as far as the eye can see

Images as far as the eye can see photokina 2016 presents a large number of captivating photo exhibitions distributed throughout the entire fair grounds Under th...

01/09/2016

A must for action fans and photographers

A must for action fans and photographers One is familiar with them, the images of muddy people who have just successfully completed an obstacle course grinning ...

27/08/2016

Showdown of the imaging world

Showdown of the imaging world photokina in Cologne will once again become the centre of the imaging world from 20 to 25 September. Under the motto Imaging Unlim...

23/08/2016

New FUTUREZONE meets with very positive response in the startup scene

New FUTUREZONE meets with very positive response in the startup scene photokina offers not only global players of the imaging industry a major stage, but also s...

10/08/2016

Leica presents Masters of Photography

Leica presents Masters of Photography New look, new technologies, new exhibitors: Numerous surprises are awaiting the visitors of photokina 2016. The focus in 2...

11/07/2016

Being succeful with photography - Tips and tricks on the PROFEIONALS STAGE

Being successful with photography - Tips and tricks on the PROFESSIONALS STAGE When the international imaging industry meets for photokina in Cologne from 20 to...

07/07/2016

Purchasing at photokina 06: the SALES GALLERY once again makes it poible

Purchasing at photokina 2016: The SALES GALLERY once again makes it possible Following the successful premiere in 2014, the SALES GALLERY will once again be set...

21/06/2016

Industry highlight meets multimedia event

Industry highlight meets multimedia event When photokina 2016 opens its doors to around 185,000 visitors on 20 September, the starting shot will be fired for th...

31/05/2016

Premiere at photokina: LightArt Congre 06

Premiere at photokina: LightArt Congress 2016 The photokina LightArt Congress 2016 (phoLAC 2016) will take place for the first time from 23 to 24 September 2016...

26/02/2016

photokina 06: Imaging unlimited - New concept, new campaign

photokina 2016: Imaging unlimited - New concept, new campaign photokina 2016: Imaging unlimited - New concept, new campaign A good eight months prior to photo...

08/10/2015

Golden photokina Needle for Rainer Fhres

Golden photokina Needle for Rainer F hres In recognition for his services involving photokina and the entire imaging industry, the Mayor of Cologne and Chairman...

22/09/2014

Final Report 04

Final Report 2014 photokina 2014: the bellwether trade fair Position as the worlds leading innovation and business platform for the imaging sector emphatically...

16/09/2014

A look at the future of the industry

A look at the future of the industry International imaging industry top management discusses industrys future at traditional International Imaging Industry Summ...

13/09/2014

Now more international en ever: photo and imaging industry on show at photokina 04

Now more international then ever: photo and imaging industry on show at photokin...

13/09/2014

The trends at photokina 04

The trends at photokina 2014 Experience the future, today Every other year, anyone wanting to get an idea of the future of photography joins with industry expe...

10/09/2014

The best of the best

The best of the best photokina presents the best pictures from famous photographic competitions At each photokina they are inspiration and motivation in equal ...

05/09/2014

Singapore Pavilion at photokina 04

Singapore Pavilion at photokina 2014 The worlds photography and imaging industry has seen numerous changes and immense progress through ever-changing trends and...

04/09/2014

photokina sparkles with fascinating photographic artistry

photokina sparkles with fascinating photographic artistry The image as the creative end product of the photographic and imaging industry has always been centre ...

02/09/2014

Action! at photokina 04

Action! at photokina 2014 For some, it is an enrichment of their powers of creative expression; for others, a welcome opportunity to extend their business model...

27/08/2014

Clear the stage for the community!

Clear the stage for the community! Whats impressive about the photokina communities stage is the exciting blend of information & emotion The photokina commun...

25/08/2014

Do-it-yourself made easy

Do-it-yourself made easy Do-it-yourself is in fashion at the photokina - this applies not only for the countless photos and videos that are made on the six-day ...

22/05/2013

75 Years Photography - Imaging Unlimited: the Imaging Aociation bundles 04 Jubilee activities togeer under a common logo

Here you will find all of the news to the trade fair at a glance. 175 Years Ph...