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31/03/2014

Nielsen and Integral Ad Science Launch Nielsen Online Campaign Ratings Viewability Globally

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21/08/2013

Nielsen Signs Agreement to Acquire Bowker Busine Intelligence and Commerce Solutions Products

Nielsen Signs Agreement to Acquire Bowker Business Intelligence and Commerce Sol...

22/01/2013

UK consumers are le brand loyal when trying new products

UK consumers are less brand loyal when trying new products Friends and family have the biggest influence on buying new products Internet has the greatest influ...

16/01/2013

Advertising surge by UK supermarkets leads to strong Christmas sales

Advertising surge by UK supermarkets leads to strong Christmas sales Contact: Neil Beston, Tel: 020 3103 3959 LONDON 16 January 2013 A large increase in TV ...

19/12/2012

UK supermarkets to rely on advertising and promotions to drive Christmas trading

UK supermarkets to rely on advertising and promotions to drive Christmas trading Contact: Neil Beston, Tel: 020 3103 3959 LONDON 19 December 2012 The UK'...

13/12/2012

Nielsen rolls out solution to show how online ads are resonating with UK audiences, in real time

Nielsen rolls out solution to show how online ads are resonating with UK audienc...

22/11/2012

UK supermarkets go on marketing offensive to overturn cautious shopper spending ahead of December

UK supermarkets go on marketing offensive to overturn cautious shopper spending ...

15/11/2012

European consumer confidence remains the lowest in the world

European consumer confidence remains the lowest in the world 17 of the world's lowest 20 countries measured for consumer confidence are in Europe But Switz...

15/11/2012

Wi-Fi delivers over ree-quarters of all UK smartphone data

Wi-Fi delivers over three-quarters of all UK smartphone data Only 22% delivered through 3G Data offloading peaks around midnight Contact:Neil Beston, Tel: 020...

06/11/2012

ree-quarters of UK consumers use the internet for grocery shopping

Three-quarters of UK consumers use the internet for grocery shopping Groceries are the third most popular category bought online, after travel and books Almos...