Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice
X-Rite and Pantone teamed up with WMCAT teen artists and local print shop, Ambrose, to create uniquely designed and printed apparel to addresses social justice issues in West Michigan and country.
GRAND RAPIDS, MICH., January 18, 2021 Led by the creative visions and designs from local teen artists, X-Rite and Pantone partnered with the nationally-recognized Teen Arts Tech Program at the West Michigan Center for Arts Technology (WMCAT) and local print shop Ambrose at WMCAT, to uniquely design and print apparel that brings awareness to social justice issues.
The final t-shirt features a raised fist with words and abbreviations like BLM, unity, LGBTQ, justice, opportunity, and more designed into it. Underneath the fist in big, bold, 1970's-style letters it reads, We Get Color Rite. The shirt is available in three colors and can be purchased on Ambrose's merchandise website here. The shirt will also be sold to X-Rite employees and customers through their internal e-commerce site. Proceeds of the We Get Color Rite t-shirt support teen artists in the community and WMCAT's mission to provide equitable access to opportunity in West Michigan.
X-Rite and Pantone have a long history of supporting educational programs in the graphic design community and this project in partnership with WMCAT aligns with our corporate Diversity and Inclusion initiatives, shared Jeffrey McKee, CFO, X-Rite. [WMCAT students] Elijah and Evelyn and their teaching artist perfectly captured the approach and design we were looking for. As a company, we stand side-by-side with our West Michigan community as we work together to build a future based on equity and justice.
With corporate headquarters in Grand Rapids, X-Rite and Pantone sponsored a paid learning experience in which leaders worked virtually alongside two WMCAT high school students who both attend Grand Rapids Public Schools. Together with WMCAT Teaching Artist Oscar Neri, the students were led through a process that produced several design options. The students presented their ideas directly to leadership at X-Rite Pantone.
The main goal for the [fist] symbol on the design was to show unity and support to the Black community, shared Evelyn Lopez Maldonado, WMCAT Teen Artist and a junior at C.A. Frost Environmental Science Academy, while also showing the company cares about the Black Lives Matter movement as a whole.
After drafting and feedback, the designs were finalized for print and sent to Ambrose at WMCAT, a custom-design and print shop with a social enterprise model that funds WMCAT's mission. When we found out about Ambrose, we were thrilled that WMCAT was a one-stop-shop for this project, explained McKee.
At WMCAT, we are committed to providing our students with opportunities to engage in the community, explained Trudy-Ngo Brown, director of Arts Tech at WMCAT. Thankfully companies like X-Rite and Pantone see the value of young voices in our community and provide them with real-world experiences. By doing so, they are supporting teens as they build their creative confidence.
The partnership created a final design and t-shirt that turned out to be beneficial on many levels:
Apparel to further awareness for social justice
X-Rite and Pantone customers and employees encouraged to engage in the community
Locally headquartered company supporting creative journeys of teens in Grand Rapids
Local teens gain real work experience
Each shirt printed by Ambrose provides funds that go back into WMCAT
Working on this project gave me an opportunity to learn about organizations in our community, shared Elijah Brown, WMCAT Teen Artist and junior at Grand Rapids University Preparatory Academy. It taught me that I could create designs and logos for companies not just myself. I've gained real-world experience and confidence that I can do new things.
About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company's corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com.
About West Michigan Center for Arts Technology (WMCAT)
West Michigan Center for Arts Technology (WMCAT) is a non-profit organization whose mission is to provide a culture of opportunity for people to create social and economic progress in their lives and community. Through after-school and summer arts and technology programs, WMCAT engages high school students in creativity and civic engagement. WMCAT provides career training in medical coding, medical billing and pharmacy technician fields to under and unemployed adults. WMCAT also has two social enterprise businesses: Ambrose, a commercial screen-printing business, Public Agency, and a design thinking consultancy. Learn more at wmcat.org.
About Ambrose at WMCAT
Ambrose at WMCAT is a custom design and screen-printing business that is focused on quality, creativity and providing social and economic opportunity in West Michigan. As a social enterprise, customers contribute in their efforts simply by doing business with them. Ambrose at WMCAT sets clients apart with c
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice 
