Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice
X-Rite and Pantone teamed up with WMCAT teen artists and local print shop, Ambrose, to create uniquely designed and printed apparel to addresses social justice issues in West Michigan and country.
GRAND RAPIDS, MICH., January 18, 2021 Led by the creative visions and designs from local teen artists, X-Rite and Pantone partnered with the nationally-recognized Teen Arts Tech Program at the West Michigan Center for Arts Technology (WMCAT) and local print shop Ambrose at WMCAT, to uniquely design and print apparel that brings awareness to social justice issues.
The final t-shirt features a raised fist with words and abbreviations like BLM, unity, LGBTQ, justice, opportunity, and more designed into it. Underneath the fist in big, bold, 1970's-style letters it reads, We Get Color Rite. The shirt is available in three colors and can be purchased on Ambrose's merchandise website here. The shirt will also be sold to X-Rite employees and customers through their internal e-commerce site. Proceeds of the We Get Color Rite t-shirt support teen artists in the community and WMCAT's mission to provide equitable access to opportunity in West Michigan.
X-Rite and Pantone have a long history of supporting educational programs in the graphic design community and this project in partnership with WMCAT aligns with our corporate Diversity and Inclusion initiatives, shared Jeffrey McKee, CFO, X-Rite. [WMCAT students] Elijah and Evelyn and their teaching artist perfectly captured the approach and design we were looking for. As a company, we stand side-by-side with our West Michigan community as we work together to build a future based on equity and justice.
With corporate headquarters in Grand Rapids, X-Rite and Pantone sponsored a paid learning experience in which leaders worked virtually alongside two WMCAT high school students who both attend Grand Rapids Public Schools. Together with WMCAT Teaching Artist Oscar Neri, the students were led through a process that produced several design options. The students presented their ideas directly to leadership at X-Rite Pantone.
The main goal for the [fist] symbol on the design was to show unity and support to the Black community, shared Evelyn Lopez Maldonado, WMCAT Teen Artist and a junior at C.A. Frost Environmental Science Academy, while also showing the company cares about the Black Lives Matter movement as a whole.
After drafting and feedback, the designs were finalized for print and sent to Ambrose at WMCAT, a custom-design and print shop with a social enterprise model that funds WMCAT's mission. When we found out about Ambrose, we were thrilled that WMCAT was a one-stop-shop for this project, explained McKee.
At WMCAT, we are committed to providing our students with opportunities to engage in the community, explained Trudy-Ngo Brown, director of Arts Tech at WMCAT. Thankfully companies like X-Rite and Pantone see the value of young voices in our community and provide them with real-world experiences. By doing so, they are supporting teens as they build their creative confidence.
The partnership created a final design and t-shirt that turned out to be beneficial on many levels:
Apparel to further awareness for social justice
X-Rite and Pantone customers and employees encouraged to engage in the community
Locally headquartered company supporting creative journeys of teens in Grand Rapids
Local teens gain real work experience
Each shirt printed by Ambrose provides funds that go back into WMCAT
Working on this project gave me an opportunity to learn about organizations in our community, shared Elijah Brown, WMCAT Teen Artist and junior at Grand Rapids University Preparatory Academy. It taught me that I could create designs and logos for companies not just myself. I've gained real-world experience and confidence that I can do new things.
About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company's corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com.
About West Michigan Center for Arts Technology (WMCAT)
West Michigan Center for Arts Technology (WMCAT) is a non-profit organization whose mission is to provide a culture of opportunity for people to create social and economic progress in their lives and community. Through after-school and summer arts and technology programs, WMCAT engages high school students in creativity and civic engagement. WMCAT provides career training in medical coding, medical billing and pharmacy technician fields to under and unemployed adults. WMCAT also has two social enterprise businesses: Ambrose, a commercial screen-printing business, Public Agency, and a design thinking consultancy. Learn more at wmcat.org.
About Ambrose at WMCAT
Ambrose at WMCAT is a custom design and screen-printing business that is focused on quality, creativity and providing social and economic opportunity in West Michigan. As a social enterprise, customers contribute in their efforts simply by doing business with them. Ambrose at WMCAT sets clients apart with c
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Following the successful launch of its inaugural APAC Mentoring Programme last month, the Rise AV APAC Regional Council will bring the conversation around mento...
02/07/2026
Blackmagic PYXIS 6K Used to Shoot Director Takahisa Zeze's Cry Out
Brie Clayton July 2, 2026
0 Comments
Highly mobile camera supports tense and de...
02/07/2026
Broadcast Solutions acquires BFE, expanding its lead in European broadcast, medi...
02/07/2026
Berklee Alum and Faculty Perform at Boston Public Library's 250th Anniversar...
02/07/2026
Broadcast Solutions GmbH, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is acquiring BFE Studio und Medien...
02/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, has extended the ingest facility at leading Brazilian sports company LiveMode, work...
02/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/07/2026
Standalone processors acknowledged for the innovation and value they bring to Pro AV
Cobalt Digital, a leading designer and manufacturer of signal processing ...
02/07/2026
Synamedia announced today the appointment of Dr Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transitio...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
02/07/2026
Maxon Autograph: Introduction to working with Tables
Simon Ubsdell July 1, 2026
0 Comments
An overview of Autograph's ridiculously powerful tables...
02/07/2026
Boston Conservatory's Soir e Breaks Records to Fund Student Scholarships The event achieved 127 percent of its fundraising goal in an evening celebrating ...
02/07/2026
How Adam Rosenwach Pivoted from Music to Med Tech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might thin...
02/07/2026
Summer is heating up - and GeForce NOW is taking players along for the ride.
Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice 
