Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice
X-Rite and Pantone teamed up with WMCAT teen artists and local print shop, Ambrose, to create uniquely designed and printed apparel to addresses social justice issues in West Michigan and country.
GRAND RAPIDS, MICH., January 18, 2021 Led by the creative visions and designs from local teen artists, X-Rite and Pantone partnered with the nationally-recognized Teen Arts Tech Program at the West Michigan Center for Arts Technology (WMCAT) and local print shop Ambrose at WMCAT, to uniquely design and print apparel that brings awareness to social justice issues.
The final t-shirt features a raised fist with words and abbreviations like BLM, unity, LGBTQ, justice, opportunity, and more designed into it. Underneath the fist in big, bold, 1970's-style letters it reads, We Get Color Rite. The shirt is available in three colors and can be purchased on Ambrose's merchandise website here. The shirt will also be sold to X-Rite employees and customers through their internal e-commerce site. Proceeds of the We Get Color Rite t-shirt support teen artists in the community and WMCAT's mission to provide equitable access to opportunity in West Michigan.
X-Rite and Pantone have a long history of supporting educational programs in the graphic design community and this project in partnership with WMCAT aligns with our corporate Diversity and Inclusion initiatives, shared Jeffrey McKee, CFO, X-Rite. [WMCAT students] Elijah and Evelyn and their teaching artist perfectly captured the approach and design we were looking for. As a company, we stand side-by-side with our West Michigan community as we work together to build a future based on equity and justice.
With corporate headquarters in Grand Rapids, X-Rite and Pantone sponsored a paid learning experience in which leaders worked virtually alongside two WMCAT high school students who both attend Grand Rapids Public Schools. Together with WMCAT Teaching Artist Oscar Neri, the students were led through a process that produced several design options. The students presented their ideas directly to leadership at X-Rite Pantone.
The main goal for the [fist] symbol on the design was to show unity and support to the Black community, shared Evelyn Lopez Maldonado, WMCAT Teen Artist and a junior at C.A. Frost Environmental Science Academy, while also showing the company cares about the Black Lives Matter movement as a whole.
After drafting and feedback, the designs were finalized for print and sent to Ambrose at WMCAT, a custom-design and print shop with a social enterprise model that funds WMCAT's mission. When we found out about Ambrose, we were thrilled that WMCAT was a one-stop-shop for this project, explained McKee.
At WMCAT, we are committed to providing our students with opportunities to engage in the community, explained Trudy-Ngo Brown, director of Arts Tech at WMCAT. Thankfully companies like X-Rite and Pantone see the value of young voices in our community and provide them with real-world experiences. By doing so, they are supporting teens as they build their creative confidence.
The partnership created a final design and t-shirt that turned out to be beneficial on many levels:
Apparel to further awareness for social justice
X-Rite and Pantone customers and employees encouraged to engage in the community
Locally headquartered company supporting creative journeys of teens in Grand Rapids
Local teens gain real work experience
Each shirt printed by Ambrose provides funds that go back into WMCAT
Working on this project gave me an opportunity to learn about organizations in our community, shared Elijah Brown, WMCAT Teen Artist and junior at Grand Rapids University Preparatory Academy. It taught me that I could create designs and logos for companies not just myself. I've gained real-world experience and confidence that I can do new things.
About X-Rite
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company's corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com.
About West Michigan Center for Arts Technology (WMCAT)
West Michigan Center for Arts Technology (WMCAT) is a non-profit organization whose mission is to provide a culture of opportunity for people to create social and economic progress in their lives and community. Through after-school and summer arts and technology programs, WMCAT engages high school students in creativity and civic engagement. WMCAT provides career training in medical coding, medical billing and pharmacy technician fields to under and unemployed adults. WMCAT also has two social enterprise businesses: Ambrose, a commercial screen-printing business, Public Agency, and a design thinking consultancy. Learn more at wmcat.org.
About Ambrose at WMCAT
Ambrose at WMCAT is a custom design and screen-printing business that is focused on quality, creativity and providing social and economic opportunity in West Michigan. As a social enterprise, customers contribute in their efforts simply by doing business with them. Ambrose at WMCAT sets clients apart with c
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
12/09/2026
Latest Obsolete Devices pedal announced
Great Eastern FX Co. have just launched the latest pedal in their Obsolete Devices series, a range of effects pedals...
12/09/2026
September 11, 2026
BUDAPEST & SEATTLE, 10 September 2026 - Qumulo and Colorfron...
12/09/2026
Calrec expands its IP ecosystem with new Type RT console and Apex M6 Modular I/O Platform at IBC 2026 Type RT is the centrepiece of Calrec's news at IBC 202...
11/09/2026
Spark series gains compact modelling stompbox
Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...
11/09/2026
New flagship sequencing plug-in revealed
Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...
11/09/2026
Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...
11/09/2026
Friday 11 September 2026
Sky Sports extends US Open deal to 2030
Sky has agreed a three-year extension to its US Open deal, ensuring Sky Sports & NOW remains ...
11/09/2026
Wuppertal September 11, 2026
A Decade of Innovation: AMP VISUAL TV Builds on Ten Years of MediorNet EvolutionAMP VISUAL TV is continuing the evolution of its ...
11/09/2026
Wuppertal September 11, 2026
Mediacom Deploys Riedel Easy5G for Wireless Camer...
11/09/2026
Wuppertal September 11, 2026
Touring Video Expands Flexible Production Workflows With Riedel MediorNet and hiRiedel Communications today announced that Tourin...
11/09/2026
Wuppertal September 11, 2026
Riedel Technology Powers Record-Breaking Esports World Cup Production in ParisFrom July 6 to Aug. 23, 2026, Paris hosted the Espo...
11/09/2026
Article courtesy of Digital Production
Read the article
With Baselight 8 coming in 2027, the interesting part is not the number of new buttons. Some features...
11/09/2026
It's almost iPhone Pro time. Starting Saturday, September 12, at 1 p.m, cust...
11/09/2026
RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
CUPERTINO, CALIFORNIA Apple today announced iPhone 18 Pro and iPhone 18 Pro Max,...
10/09/2026
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Ultra 4 - the ultimate ...
10/09/2026
CUPERTINO, CALIFORNIA Apple today introduced Apple Watch Series 12, engineered w...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
** MEDIA ALERT **
NARUTO Takes the Stage at New York Comic Con 2026 Special Panel to Feature Franchise News, First-look Footage and Appearances by Japanese ...
09/09/2026
CUPERTINO, CALIFORNIA Apple today introduced iPhone Duo, the first foldable iPhone. Opened, it is the thinnest iPhone ever, with a 7.6-inch inner display that p...
09/09/2026
CUPERTINO, CALIFORNIA Apple today announced AirPods 5, delivering the industry&#...
09/09/2026
Chennai/Luxembourg, 9 September 2026 - SES, a leading space solutions company, today announced the inauguration of its new office in Chennai, India, marking a s...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
Local Teens Get Color Rite for Design Partnership that Aims to Raise Awareness for Social Justice 
