Pebble, the leading automation, content management, and integrated channel specialist, is delighted to announce that it will be launching its latest innovation, PRIMA, at NABShow 2024 on booth #W3267.
PRIMA, the Platform for Real-time Integrated Media Applications, has been designed to provide a unified set of services targeting flexible deployment, security, economic scalability, and centralised management. It has been built from the ground up to utilise leading technologies in a way that addresses the rapidly evolving needs of Pebble's growing customer base.
The initial product set for PRIMA leverages Pebble's core business of channel origination and consists of applications covering playout, workflow, and control. Media and broadcast organisations deploying PRIMA solutions will benefit from Pebble's many years at the forefront of developing playout, channel origination, and file-based workflow management, as well as PRIMA's integration of Pebble's leading NMOS-based IP stream configuration and management to ensure future-proof workflows.
PRIMA is an exciting addition to Pebble's range of solutions that significantly expands our addressable market and importantly addresses key requirements that our customers are looking for from modern software applications, such as security, cost efficiency, and flexible scalability, comments Peter Mayhead, Pebble CEO. We are delighted with the initial response to it that we've had from customers.
PRIMA is being introduced alongside Pebble's established range of market leading playout solutions, and has been carefully designed to both integrate with and expand the capabilities of the existing product line. PRIMA also significantly expands the range of customer applications that Pebble can address, leading to exciting new opportunities for the company as it looks to further develop its market-leading technology to occupy new niches in the broadcast and media ecosystem.
Find out more on booth #W3267 at NABShow 2024, 14-17 April.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/08/2026
At this year's SET EXPO, PlayBox Neo will present recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solutions. By show...
06/08/2026
Live demo at IBC2026 VisualOn Booth, Hall 5, Stand A55
Amsterdam, Netherlands Modern Streaming Solutions Private Limited, a rising force in India's dig...
06/08/2026
Screen Australia and YouTube Australia fund five new teams through eleventh Skip...
06/08/2026
How Karukera Studio Built a Media Production Hub with SNS EVO
Melanie Ciotti August 5, 2026
0 Comments
Hero images displays Karukera Studio in Sainte-...
06/08/2026
NHK drama series Rosanjin no Kamado shot on PYXIS 6K
Brie Clayton August 5, 2026
0 Comments
Blackmagic PYXIS 6K and DaVinci Resolve Studio capture the...
06/08/2026
Camera Match: AutoSetup 3d Plugin / script for Photomontages- Cinema 4D
Jamie Cardoso August 5, 2026
0 Comments
If you do any kind of Architectural Vi...
05/08/2026
Thomson's Climate Crisis Toolkit for Media in Tanzania is being included in a new virtual library designed to ensure accurate and engaging storytelling arou...
05/08/2026
RSNs, teams, leagues, and streamers explore the present and future of local spor...
05/08/2026
As sports-production workflows generate larger volumes of unstructured data and ...
05/08/2026
Three aspiring broadcasters will contribute on-camera and inside the production ...
05/08/2026
Adam Meeks attends the premiere of his film Union County, an official selection of the 2026 Sundance Film Festival. (Photo by Jemal Countess/Sundance Institut...
05/08/2026
Major discounts, updates & remakes of early VST plug-ins
Steinberg are currently celebrating two significant anniversaries, with this week marking the 30th ...
05/08/2026
Flagship monitor range gains wireless remote control
KRK's flagship studio monitor range has just been upgraded, with three new fifth-generation models ...
05/08/2026
Rohde & Schwarz launches next phase of Airways New Zealand Air Traffic Control s...
05/08/2026
Rohde & Schwarz presents the R&S MP007, a man-portable tactical direction findin...
05/08/2026
Advertisers invested $53.6 million in the retirement sector in the last 12 month...
05/08/2026
Nielsen CMI and Ad Intel data reveals who's visiting IKEA, where else they s...
05/08/2026
Media buyers and sellers can now compare deduplicated campaign reach across computer, mobile, connected TV and linear TV across all measurable CTV publishers in...
05/08/2026
Stranger Things' Leads All Streaming Titles with 23.3 Billion Minutes in Fir...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, announces the appointment of Kane Peterson to its Nort...
05/08/2026
XR research reveals marketers believe they have control over production costs, yet budget overruns, campaign delays and creative cutbacks remain commonplace
Se...
05/08/2026
Game On Live Studio Uses Blackmagic Design to Stream Tropical 7s
Brie Clayton August 4, 2026
0 Comments
Every match of world's largest youth rugby...
05/08/2026
Chris Fitzgerald to Head TDC's Experiential Growth
Brie Clayton August 4, 2026
0 Comments
Technical Direction Company promotes Chris Fitzgerald to...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/08/2026
Profuz Digital is set to launch a powerful upgrade to its Profuz LAPIS digital media management platform at IBC this year at Stand 8.A88. France Galop, Canal+ F...
05/08/2026
KRK, a Gibson brand and leader in professional studio monitoring for nearly four decades, launches its new V Series Five Studio Monitors, the latest evolution o...
05/08/2026
Network expansion, continued customer growth and stable financial performance characterized Magyar Telekoms business results for the first half and second quart...
05/08/2026
Wednesday 5 August 2026
The Sky Foundation launches new bursary programme to su...
05/08/2026
Charlie Sheen Launches Mostly Sheenius in Partnership with Red Seat Ventures After Decades as One of the World's Most Recognizable and Interviewed Celebr...
04/08/2026
Live production in the cloud is a growing trend across the industry, and Major L...
04/08/2026
LAFC co-managing owner will succeed Don Garber on Jan. 1, 2027, as league prepar...
04/08/2026
In 2022, when the PGA TOUR was breaking ground on its new, state-of-the-art broa...
04/08/2026
Provided by POVORA, the new camera angle offers a dealer's-eye view of the c...
04/08/2026
Spiideo will provide the camera setup, with NEP handling broadcast integration and off-site video operations...
04/08/2026
Production team streamed more than 750 youth rugby matches using ATEM switchers,...
04/08/2026
Agreement gives KTC early access to NDI's Advanced SDK for integration across commercial displays, digital signage, and interactive panels...
04/08/2026
Twelve projects across four categories recognize collaborative work in productio...
04/08/2026
Multi-year agreement will introduce SkeleTRACK, semi-automated offside, automate...
Pebble, the leading automation, content management, and integrated channel specialist, is delighted to announce that it will be launching its latest innovation, PRIMA, at NABShow 2024 on booth #W3267.
