
Flawless Unveils Ethical AI Editing Tools
Brie Clayton February 13, 2025
0 Comments
Flawless Showcases AI-powered editing at BFE Awards, Backed by Top Filmmakers
Flawless, the leader in transformative filmmaking technology, today announced the commercial availability of DeepEditor, its groundbreaking AI-powered editing tool, at the British Film Editors (BFE) Cut Above Awards 2025 in London. As part of its commitment to advancing ethical AI in entertainment, Flawless is sponsoring the Best Edited Single Drama award. Industry professionals can sign up for a free trial to experience its capabilities firsthand.
DeepEditor is already trusted by major Hollywood productions to refine performances, adjust dialogue, and enhance storytelling - all while preserving artistic control. At BFE, Rob Hall, Chief of Film Innovation at Flawless, will demonstrate how top editors are using DeepEditor to expand creative possibilities without compromising integrity.
Hollywood is at a turning point with AI, said Scott Mann, Co-Founder and Co-CEO of Flawless. The industry is recognizing that AI isn't just inevitable, it's essential. But how we use it matters. DeepEditor is proof that AI can enhance storytelling while ensuring performers and editors remain in control. It provides real creative flexibility, operates on clean, copyrightable data, and respects the artistry behind every film.
DeepEditor is designed with artist-first workflows, ensuring performers retain control over their likenesses and creative contributions. It was developed in consultation with industry labor groups, setting a new standard for ethical AI use in post-production.
The technology has already been embraced by Hollywood, including the 2022 blockbuster Fall. DeepEditor helped replace 30 instances of profanity, securing a PG-13 rating, and significantly broadening the film's audience.The film's success directly led to a sequel, now in production in Thailand, with a staggering tenfold increase in crew size - from just 25 on Fall to 250 on Fall 2.
This signals a broader shift in filmmaking, where AI is making projects more commercially viable, expanding creative possibilities, and unlocking new opportunities for studios and storytellers alike.
A free trial of DeepEditor is available now, offering filmmakers hands-on access to AI-driven editing tools. Directors, editors, and post-production teams can upload their own footage and experience the power of AI-driven editing. To start your free trial and explore DeepEditor's capabilities, visit https://www.flawlessai.com/deepeditor today.
February 17, 2025Zombie Repellent Created With Blackmagic Camera and Blackmagic CloudHorror film finished using DaVinci Resolve Neural Engine Film Look, UltraNR, Face
February 17, 2025Pro-Grade Inventory from Global Leader in Audiovisual and Entertainment Technology Goes to Auction on February 25 Tiger Group sale features used and new audiovisual products and other excess
Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Receive bulletins from the largest, longest-running community dedicated to supporting professionals working in film, video, and audio.
Enter your email address, and your first and last name below!
-- Sign up: * indicates required
Email Address *
Name
--
North America Stories
09/07/2026
Riedel Communications today announced that the Hong Kong Jockey Club (HKJC), one of Asia's most prestigious horse racing organizations, has significantly up...
09/07/2026
Leading North American mobile production facility provider standardizes on Grass Valley's fully IP-native K-Frame production switchers for its fleet of next...
09/07/2026
Miri Technologies Inc. is rolling out a new online portal that provides customers and resellers with self-serve management tools and usage analytics for the com...
09/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/07/2026
Cinematographer Aakash Subramaniam, WICA faced a conceptual challenge: how could he make a film about dying that doesn't feel like one? The film, Our Weird...
09/07/2026
This GFN Thursday brings more games, more power and more ways to play on GeForce NOW.
The cloud gaming service is expanding with a new GeForce RTX 5080-powere...
08/07/2026
The end of the Big A' marks the demise of one more iconic sports venue and its signature sound
After 132 years as one of the preeminent horse-racing track...
08/07/2026
Memphis Athletics and Learfield have signed a long-term renewal to their 25-year relationship, which sees Learfield's Tiger Sports Properties continue repre...
08/07/2026
MLB All-Star Week returns to Philadelphia for the first time in 30 years as Amer...
08/07/2026
Former Wall Street Video event expanded to include all Enterprise sectors
SVG Enterprise has announced the inaugural Enterprise Video Summit, taking place Oct....
08/07/2026
An offseason project enhanced eight video displays around the venue in time for ...
08/07/2026
Kaseya Center has a ton of new features that weren't available to the indust...
08/07/2026
The International Federation of Film Critics (FIPRESCI) and the Sundance Film Festival are pleased to announce the establishment of a FIPRESCI jury beginning wi...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Collaboration demonstrates how managed IP distribution and cloud-based syndication workflows can support live television at national scale
Fox Television Stati...
08/07/2026
New ARRI ALEXA 35 Live Xtreme camera seamlessly delivers up to 8x HFR via SDI fo...
08/07/2026
Did You Know? Redshift for Cinema 4D: The Power of the Distance Node
Marc Potocnik July 8, 2026
0 Comments
The Did You Know? Redshift for Cinema 4D ...
08/07/2026
Lightware is introducing the biggest update yet to the LARA Wizard Touchpanel configuration experience, designed to help integrators work faster while deliverin...
08/07/2026
DMC Production has turned to Calrec in its quest to redefine outside broadcasting with a flexible approach to live production that reverse engineers the convent...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/07/2026
Foundry today announced that Reel FX Animation Studios has adopted Flix to standardize their pipeline and streamline processes across departments. Flix is a vis...
08/07/2026
NVIDIA Nemotron 3 Ultra is offering leading performance at lower cost than top c...
07/07/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 50 top prospects ahead of the 2026 MLB Draft, including consensus top-ranked players Roch Cholowsk...
07/07/2026
Cisco and the McLaren Mastercard Formula 1 Team have announced an extension of their partnership, expanding the scope from networking and communications to incl...
07/07/2026
LucidLink has announced a workflow integration with Adobe Frame.io that gives production teams unified access to Frame.io projects alongside supporting producti...
07/07/2026
Chyron has announced the appointment of Ahmed Magd as Sales Director for the Middle East. Magd joins from previous senior commercial roles at Riedel Communicati...
07/07/2026
Leader Electronics of Europe has announced that its PHABRIX Qx rasterizer and Le...
07/07/2026
eCLUTCH has announced it has acquired broadcast rights to the Esports World Cup 2026 for EMEA and MENA, covering the Middle East, Africa, the Balkans, Sweden, a...
07/07/2026
Riedel Communications and ARRI supported ORF's host broadcast of the Eurovis...
07/07/2026
ARRI has announced the ALEXA 35 Live Xtreme, a camera that adds high frame rate ...
07/07/2026
LiveU will exhibit at IBC 2026 (Stand 7.C24), showcasing the LU900Q Intelligent Production Unit, expanded Sony collaboration, and additions to its open IP-video...
07/07/2026
Telemundo's coverage is packaged with Multiview, Catch Up with Key Plays, in...
07/07/2026
The Australian Rugby League Commission (ARLC) has announced a seven-year media r...
07/07/2026
Produced onsite at The Star in Frisco, TX, live coverage of the
two-day event airs on ESPN platforms
The season for Football Media Days is here, and the Big ...
07/07/2026
Rogers Communications Inc. has announced an agreement to acquire the remaining 25% ownership stake in Maple Leaf Sports and Entertainment (MLSE) from Kilmer Spo...
07/07/2026
End-to-end broadcast solution includes fleet of mobile units, Cloud Control, and...
07/07/2026
Sports-production-tech experts sound off on the state of the industry...
07/07/2026
New Kessler 10 data now available in Nielsen CMI gives brands a deeper view of h...
07/07/2026
New Nielsen Ad Intel and CMV data reveals rising competition in Australia's ...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Riedel Communications and ARRI played a key role in one of the most technically ambitious Eurovision Song Contest productions to date. For the first time in the...
07/07/2026
Berklee Valencia Honors Eric Whitacre at the 2026 Commencement Ceremony The Grammy-winning composer was celebrated alongside this years cohort of masters degr...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...