Sportsnet closed out 2015 as Canada's #1 sports media brand of the year, solidifying its position as the destination for Canadian sports fans. An unforgettable year in sports led to record Sportsnet television and radio audiences, an award-winning year for Sportsnet magazine, plus triple-digit growth on Sportsnet.ca and mobile. It was a record year for Sportsnet, and marked the best year in the brand's history.
There is an insatiable appetite for sports content in Canada, and in 2015 it continued to grow, says Scott Moore, President of Sportsnet and NHL Properties, Rogers. It has been a rewarding journey, and I am proud that Sportsnet is now Canada's #1 choice for sports fans. Our NHL and baseball coverage, along with the best sports news coverage, new initiatives such as Tim & Sid, and our wide variety of event programming, led to a record year across all Sportsnet platforms. We are well positioned to continue our leadership into 2016 and beyond.
Highlights from Sportsnet's 2015 record-setting year include:
Television:
Sportsnet Overall
For the period Jan. 1 - Dec. 31, 2015, Sportsnet delivered a 5.2 audience share (vs. 3.9 to TSN) and an average minute audience of 216,000 (vs. 162,000 to TSN), marking a year-over-year increase of 40%
For December 2015, Sportsnet delivered a 3.9 audience share and an average minute audience of 165,000, marking 11% year-over-year growth
A total of 10 Sportsnet broadcasts surpassed the 3 million viewer mark in 2015; 3 surpassed 4 million viewers; and 1 surpassed 5 million viewers
Sportsnet Central
The prime-time edition of Sportsnet Central was the most-watched sports news program in 2015, delivering an average minute audience 44% higher than its closest competitor
Also in 2015, Sportsnet Central delivered double-digit year-over-year growth across the morning (12%), prime time (66%) and overnight (18%) timeslots
Blue Jays
The 2015 Blue Jays regular season was the most-watched Blue Jays season in network history, delivering an average audience of 973,000 viewers (2+). This marks an increase of 68% over the 2014 regular season average audience (580,000), the previous most-watched Blue Jays season on record
The Blue Jays historic run in the 2015 MLB post-season delivered Sportsnet's top 10 most-watched broadcasts of all time:
ALCS Game 6, Toronto @ Kansas City (Oct. 23, 2015) 5.12 million
ALDS Game 5, Texas @ Toronto (Oct. 14, 2015): 4.88 million
ALDS Game 4, Toronto @ Texas (Oct. 12, 2015): 4.38 million
ALDS Game 3, Toronto @ Texas (Oct. 11, 2015): 4.2 million
ALCS Rain Delay in Game 6, (Oct. 23, 2015): 4 million
ALCS Game 1, Toronto @ Kansas City (Oct. 16, 2015): 3.94 million
ALCS Game 2, Toronto @ Kansas City (Oct. 17, 2015): 3.85 million
ALCS Game 3, Kansas City @ Toronto (Oct. 19, 2015): 3.64 million
Blue Jays Central Postseason Post-Game Show (Oct. 14, 2015): 3.51 million
ALCS Game 5, Kansas City @ Toronto (Oct. 21, 2015): 3.45 million
NHL
As of December 30, 2015, Sportsnet delivered year-over-year growth across the following NHL broadcasts during the 2015-16 NHL season:
Scotiabank Wednesday Night Hockey is up 12%
Calgary Flames regional broadcasts are up 25%
Edmonton Oilers regional broadcasts are up 12%
Montreal Canadiens regional broadcasts are up 6%
US/US matchups (national broadcasts) are up 11%
Sportsnet's coverage of the 2015 NHL Draft on June 26 delivered an average audience of 1 million viewers, marking a 47% increase in comparison to the 2014 NHL Draft (694,000 average audience on TSN)
Digital:
Sportsnet.ca
Sportsnet.ca demonstrated record-setting, exponential growth in 2015, delivering increases of 200% for unique visitors and page views, and an increase of 300% for video starts, in comparison to the same period in 2014
In October, Sportsnet.ca delivered a record month, reaching 4 million unique visitors across all digital platforms - and surpassing TSN.ca for the first time. The exclusive mobile audience for Sportsnet.ca increased by 211%, more than triple the audience recorded in October 2014
For the month of December, Sportsnet.ca delivered an increase of unique visitors (162%), page views (165%) and video starts driven by NHL (325%) year-over-year
Rogers NHL GameCentre LIVE
Year-over-year, paid subscriptions for Rogers NHL GameCentre LIVE have increased 117%
Total active users are up 21% in comparison to the entire 2014-15 NHL season average
Average stream minutes per user have increased 77% in comparison to last season at this time
Radio:
Sportsnet 590 The FAN (Toronto)
Canada's #1 sports radio station delivered 31% year-over-year growth overall, as well as 9% year-over-year growth in the coveted Men 25-54 demographic
Brady & Walker (Jan. 1 to March 2, 2015) / Dean Blundell & Co. (as of March 2, 2015) (5:30 a.m. to 9 a.m. ET) - increased overall average audience by 11%
Prime Time Sports with Bob McCown (4 p.m. to 7 p.m. ET) - Canada's most-listened to sports afternoon drive show in Toronto increased listenership to 22.6 share from 15.4 (47% increase)
Sportsnet 960 The FAN (Calgary)
Increased overall audience by 8% year-over-year and delivered 7% year-over-year growth in the Men 25-54 demographic
Sportsnet magazine:
It was a multiple award-winning year for Canada's only regular source for long-form sports journalism, as Sportsnet magazine was recognized with 1 gold and 3 silvers at the National Magazine Awards, and 1 gold and 1 silver at the Canadian Online Publishing awards
Sportsnet magazine garnered a combined total of 17 award nominations for the two events
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Sportsnet closed out 2015 as Canada's #1 sports media brand of the year, solidifying its position as the destination for Canadian sports fans. An unforgettable year in sports led to record Sportsnet television and radio audiences, an award-winning year for Sportsnet magazine, plus triple-digit growth on Sportsnet.ca and mobile. It was a record year for Sportsnet, and marked the best year in the brand's history.
