ES Broadcast Hire bolsters 4K inventory with major investment in 100 Sony HDC-4300s posted: 19/09/2017
100 of Sony's 4K HDR live cameras chosen as ES Broadcast Hire expands across Europe to deliver technology for key sporting contracts
Today at IBC, ES Broadcast Hire announces a significant investment in Sony 4K HDR technology, with the purchase of 100 x HDC-4300 4K system cameras, 2 x HDC-4800 Ultra High Frame Rate cameras, and 2 x XVS-8000 4K switchers.
Sony's technology will be used to deliver contracts for major sporting events and future-proofs ES Broadcast Hires offering as more customers make the move to 4K.
The investment comes as rental specialists ES Broadcast Hire continues its rapid European expansion, with new offices in Munich and Madrid and a further opening expected in Belgium in late 2017.
Headquartered in London, ES Broadcast Hire was the first rental company to invest in Sony's HDC-4300 in January 2016. It now has the larget fleet of HDC-4300s in Europe, totalling over 140 channels in addition to more than 100 Sony HDC-2500 cameras already in its inventory and a number of HDC-P43s.
Sony's HDC-4300 was chosen for its uncompromised image quality. The model can seamlessly integrate with HD infrastructures and advanced workflows, providing a smooth path to 4K to ignite the passion of sports fans. The HDC-4800 offers 8x slow motion in 4K or 16x in HD enabling incredible replay and detailed action highlights.
Edward Saunders, CEO, ES Broadcast Hire, commented We chose Sony's HDC-4300 because of its proven 4K and HDR performance. We know that an investment in Sony technology will enable our customers to deliver high-quality content to audiences across the globe.
David Nortier, UK sales director, Sony Professional Solutions Europe, added: This major investment shows ES Broadcast Hire's continued confidence in Sony and our technology. By choosing Sony's HDC-4300 cameras, ES Broadcast Hire has equipped themselves with an even stronger fleet of 4K and HDR cameras, which will help their customers tell stories to build their brands and audiences.
Shipment will start immediately.
ES Broadcast specialises in service provision to the broadcast, TV production and film production industries.
Systems Integration and Project Solutions
ES Broadcast provides innovative, cutting-edge systems integration services to the broadcast and production industries, and has completed multiple projects including studios, fly-packs, OB trucks and large-scale corporate video installations. Our Project Solutions arm has provided large-scale, temporary ENG kits for a number of major global sporting events.
Equipment Sales
The company is an international reseller of both new and used professional broadcast and production equipment, and is an approved dealer for Sony, Grass Valley, ARRI, Canon, NewTek, JVC and many other leading manufacturers.
Equipment Hire
The company's rental arm, ES Broadcast Hire, is a leading provider of live production equipment for hire, with a product portfolio that boasts the largest rental fleet of Sony HDC-4300 4K broadcast cameras in Europe, amongst market-leading equipment from manufacturers including Sony, Grass Valley, Canon, Fujinon and Vinten.
Vehicle Brokerage
ES Broadcast also specialises in the procurement and sale of used Outside Broadcast vehicles, and has sourced more than 25 OB trucks for the UK and European broadcast industry in the last six years.
Facilities decommissioning and equipment disposal
ES Broadcast provides a professional decommissioning and disposal service, simplifying the process of facilities upgrades, releasing any residual value of obsolete technology, and ensuring adherence to environmental regulations governing equipment disposal.
Sony Professional Solutions exists to unleash the incredible power of images. Helping customers tell stories, springboard change, connect emotionally, stimulate learning and activate potential is at the heart of our vision.
With a winning combination of technology and creativity Sony partners with businesses across a wide variety of sectors including Media and Broadcast, Theatre, Healthcare, Sports and Corporate and Education markets to deliver innovative and transformational customer solutions.
Operating with over 30 years' experience and a trusted network of established technology partners Sony's wide portfolio of product and services propositions provides true value to businesses and informs, educates, entertains and inspires their customers.
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ES Broadcast Hire bolsters 4K inventory with major investment in 100 Sony HDC-4300s posted: 19/09/2017 
