
The new brand created by National Geographic Channels International (NGCI) is focused on inspiring stories of real people all over the world. Nat Geo People has recently launched in Germany and it is also broadcasting in Turkey and Italy.
Madrid, April 8th, 2014 .- FOX International Channels announced today the launch in Europe of the National Geographic Channels International (NGCI)'s TV brand Nat Geo People, a new TV channel that offers unfiltered, intimate access to inspiring stories of real people all over the world. Exploring the emotional and experiential journeys of fascinating individuals whose everyday lives both astonish and resonate, Nat Geo People embodies the hallmark characteristics of the National Geographic brand through innovative storytelling and powerful narrative.
Nat Geo People is already available in Turkey, launched in January 2014 on Turksat and TTNET, and Italy, where it has been available through SKY Italia from March 1st. In both cases, Nat Geo People has replaced Nat Geo Adventure, following the company's strategy to redefine the National Geographic portfolio.
Nat Geo People extended its European distribution to Germany, where the channel was launched successfully on April 5th as a wholly new feed for this market, at the moment available on the Pay-TV platforms KDG, Unity and Kabel Baden W rttemberg.
With this new expansion, Nat Geo People consolidates the variety of the FIC's TV offer in Europe with a new channel that provides partners and viewers with a diverse mix of programming that complements sister networks National Geographic Channel and Nat Geo Wild. Scheduled to launch in 50 countries, Nat Geo People will be present not only in Europe but also in Middle East and Asia-Pacific. The channel represents the next progression in National Geographic Channels International's expanding portfolio of networks.
Nat Geo People rounds out our portfolio of linear and non-linear destinations from the National Geographic brand. We thank our partners in Turkey; Germany and Italy for partnering with us on the launch, and for their commitment to delivering more smart and innovative entertainment from the National Geographic brand , said Diego Londo o, COO of FOX International Channels Europe & Africa.
Nat Geo People arrives as a natural extension for NGCI, bringing the viewers emotional and entertaining true stories of real people. Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures , said Hamish Mykura, NGCI's Executive Vice President and Head of International Content.
Nat Geo People features stories of notable individuals and fascinating subcultures found across the globe through programmes like David Rocco's Dolce Vita, where the Italian chef David Rocco puts his unique style and passion for bringing interesting people and great food together in this remarkable series; Food Lover's Guide To The Planet, about some of the world's most delicious cuisines in the world; Ladyboys, focused on the connection between British expats and their ladyboy lovers in Thailand; Hook, Line & Sisters, about the experienced lived in Alaska by the sisters and female fishing duo Sierra and Memry, trek to a remote location to earn an entire year's living in just three short months; and Don't Tell My Mother, the series host by the French journalist Diego Bu uel, who ventures to dangerous and inaccessible countries as well as burgeoning megacities to offer an eye-opening encounter and insider look at life inside these amazingly diverse areas.
Nat Geo People's content and programming strategy will be overseen by NGCI's global content hub team based in London under the leadership of Mykura with significant input from programming teams in local markets.
National Geographic Channel will continue to differentiate itself with an extensive offering of lean-in programming that embraces adventure, exploration, world events and science while Nat Geo People will be devoted to the stories of people and cultures found around the world.
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