Sony Pixel Power calrec Sony

TVBEurope - Can the future of playout be software-only?

22/06/2020

BY CONTRIBUTOR

PUBLISHED: JUNE 18, 2020 UPDATED: JUNE 19, 2020

TVBEurope recently featured an interview with senior staff at a major playout centre, talking about the uberisation of playout, and noting that they now had the capabilities to playout a broadcast channel using only software applications.

As a follow-up, we talk to three vendors who have been leaders in advocating virtualised software platforms, capable of running in the machine room or in the Cloud. Jan Weigner of Cinegy, Adam Leah of nxtedition and Ci ran Doran of Pixel Power, a Rohde & Schwarz Company, gave their views.

Being a software company is the only thing Cinegy has ever done - we have been saying SDI must die' for years, Weigner says. We never considered being a hardware company. Our first systems used MPEG-2, because that was what was available when we started out in 2006. It just made sense to us to keep the content in MPEG-2 rather than continually converting back to baseband, because every conversion step degrades the signal.

Doran adds that Pixel Power started out making hardware decades ago because it was the only way to get the performance its software products needed. As soon as it was practical we moved away from being a heavy metal company. Pixel Power was the first to offer premium broadcast graphics on COTS hardware, and from there we became the first to develop software-only automation.

Swedish vendor nxtedition started life as a systems integrator, and found that automation systems invariably had gaps between the supposedly fully-functional hardware products. We wanted to provide our customers with a system that not only worked, but reduced complexity, Leah explains. So we developed the functionality in software, because that is the obvious way to do it.

Systems should be easy to use, and easy to maintain, he adds. If you reduce complexity you do not need so many technicians, so you can employ more journalists and creative talent. And if the system is so intuitive you can learn it in a couple of hours, you can be more productive. Our technology is largely used in news production, and being first and fast with the news is always the primary driver.

While the nxtedition platform is designed as a single-source solution, it does include APIs and the implementation of open standards. For Pixel Power, Doran emphasises that open standards absolutely has to be the way to go.

Broadcasters have always regarded themselves as different, wanting specific functionality for their unique operations. With ST-2110, they can continue to demand best of breed solutions.

Weigner agrees that open standards are vital, but adds a note of caution. ST-2110 is designed to be used within one facility - other standards exist for the long haul.

DVB is an IP signal. UDP as a standard is 40 years old. All the building blocks for IP connectivity between facilities and functions have been in place for 25 years or more.

All three agree that to achieve the necessary performance, software systems for broadcast need to be built on an architecture that minimises the processor demands by only using the precise functionality needed from moment to moment.

Microservices form the foundation of virtualisation, and virtualisation leads inevitably to discussion of the Cloud.

Cloud is a conversation starter, Doran says. People want to talk Cloud, but the reality is that it is more secure and more cost-effective to do it on-premise. The business model of the Cloud is that it costs little or nothing to upload: the costs are in the download. So do the maths.

Adam Leah of nxtedition adds, Because video servers get very big, they need to be near at hand. Having them on premises works out significantly less expensive - we did the sums for one of our clients and one third-party server charges worked out at around three times the capital cost, per year.

He also says that latency is a critical issue. Broadcasting is very hungry: we need a new frame every few milliseconds. But the Cloud is not about synchronous delivery, it is about scale. It really doesn't matter if it takes 100 milliseconds or 220 milliseconds to authorise a credit card transaction. These delays can be problematic in delivering video

What people really want is virtualisation, emphasises Cinegy's Weigner. The Cloud is just virtualisation running on someone else's computer. For an application like broadcast, where processes are pretty constant, then you do not need the elasticity, so why pay someone else to provide a service you could do yourself?

One area where elastic scale is a positive benefit is in disaster recovery. We have been preparing for the wrong sort of disaster, Doran says. Planning for business continuity has traditionally been based on a lack of access to the primary facility because of fire or flood, so all the staff get in cars to drive to a replica installation somewhere else.

Covid-19 has brought a different sort of disaster: the staff cannot get to any sort of facility, at least not in the usual numbers. So the ability to access playout from anywhere becomes very desirable.

German broadcasters, for instance, are looking into a common, shared playout facility, adds Doran. If you can access a playout installation in one region, why can't you access it from home? You only need KVM, and IP KVM has negligible latency.

Weigner makes the point that the Cloud business model of very low cost uploads plays into this disaster recovery application, as you can have all the content and software ready and waiting for only hundreds of dollars a year, and spin-up playout channels very quickly should it become necessary.

It is not only about CPUs, he says. One of Cinegy's early projects was about accelerating video using GPUs - we have 20 years' experience. GPU virtualisation in the cloud tremendo
LINK: https://home.cinegy.com/about/news/276-tvbeurope-software-only-playout...
See more stories from cinegy

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

28/10/2025

SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPN

SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...

28/10/2025

Elevating the Experience: AI and Data Take Ryder Cup to the Next Level

Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran Tuesday, October 28, 2025 - 10:25 Print This Story NBC produced th...

28/10/2025

Conquering the Air (Waves): Taking a Close Up Look at the IBC Accelerator Private 5G from Land to Sea to Sky'

Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...

28/10/2025

World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Action With Pre/Postgame Coverage

World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...

28/10/2025

The Thing with Feathers Brings the Horror of Grief to the Screen

Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...

28/10/2025

Spotify's Greasy Tunes Caf Serves Up the Sights, Sounds, and Flavors of Lagos

For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...

28/10/2025

Spotify's New OFFCULT Playlist Is a Love Letter to the Future of German Rap

Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...

28/10/2025

Shane Delia's Malta serves up the Mediterranean this summer

Shane Delia's Malta serves up the Mediterranean this summer 28 October, 2025 Media releases Feast on 9,000 years of culinary history Mondays from 24 No...

28/10/2025

SBS's global sporting festival continues with the FIVB Beach Volleyball World Championships in Adelaide

SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...

28/10/2025

AgileTV achieves ISO/IEC 27001 certification, strengthening its commitment to secure and reliable video services

Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...

28/10/2025

Football Scores Extra Points for Multi-Platform Companies in Nielsen's September Media Distributor Gauge

Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth ...

28/10/2025

Scripps to Sell WRTV to Circle City Broadcasting for $83 million

CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...

28/10/2025

Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music Business Schools List

Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...

28/10/2025

Survey: Consumers Rank AI as a Major Influence on Their Shopping Decisions

NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...

28/10/2025

Broadcast Tech Pioneer Charlie Jablonski Has Died

Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...

28/10/2025

Bitmovin Unveils Real-Time Observability Solution for Video Streaming

VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...

28/10/2025

LucidLink Now Integrated With Adobe Frame.io

LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....

28/10/2025

Mediagenix Joins AWS ISV Accelerate Program

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...

28/10/2025

Lightware Taurus product family introduces 5K support

Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus platform, which now delivers flawless...

28/10/2025

Hiltron to Promote its Broad Range of Satcom Products and...

Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...

28/10/2025

Open Broadcast Systems Selects Media Consulting and Servi...

Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France. With over twenty years of experi...

28/10/2025

Bitmovin Unveils Real-Time Observability Solution for Vid...

Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...

28/10/2025

Ease Live Powers Interactive Champions League Viewer Expe...

Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...

28/10/2025

LucidLink unveils Frame io integration and expanded mobil...

LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...

28/10/2025

Nick Hascenez Named GM of WNDU South Bend

ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....

28/10/2025

Applications Open for Berklee Fenway Neighborhood Improvement Grant

Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...

28/10/2025

VEON's JazzCash Wins Silver Award for Innovation in Lending at Money20/20 USA 2025

28 Oct 2025 VEON's JazzCash Wins Silver Award for Innovation in Lending at ...

28/10/2025

A League of Their Own returns on 12 November as Romesh, Jamie, Jill and Micah celebrate the farewell series with a star-studded line-up

Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...

28/10/2025

Cynthia Erivo and Ariana Grande to lead a once-in-a-lifetime musical event, Wicked: One Wonderful Night

The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...

28/10/2025

Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers

Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance ...

28/10/2025

ABC Welcomes Three New Board Members

These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...

28/10/2025

October 27, 2025

Scripps Research awarded $4 million to advance platform for neurodevelopmental disorders The California Institute for Regenerative Medicine (CIRM) grant support...

27/10/2025

You Can Touch This: Haptics Becoming Central to the Virtual Live Experience

You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington Friday, October 24, 2025 - 09:12 Print This Story The vid...

27/10/2025

A Tale of Two Trailers: France's Stop & Go Doubles Up With its New Hybrid Truck

A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...

27/10/2025

Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballroom

Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...

27/10/2025

World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation United Behind the Toronto Blue Jays

World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...

27/10/2025

ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Alternate Telecasts

ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...

27/10/2025

Life After Examines the Implications of a Growing Right-to-Die Movement

Reid Davenport attends the 2025 Sundance Film Festival premiere of Life After at The Ray Theatre on January 27, 2025, in Park City, UT. (Photo by Robin Marsha...

27/10/2025

5 Eerie Audiobooks to Listen to During the Halloween Season

As the days grow shorter and the nights get darker, there's nothing like getting swept up in a story that sends shivers down your spine. In honor of spooky ...

27/10/2025

[UPDATED] Verizon Fios TV, Nexstar Blackout Looms as Contract Ends on Oct. 24

UPDATE: Both parties have reached a new carriage agreement....

27/10/2025

Study: Mini-Dramas Attract Mega Audiences

LONDON As Hollywood jumps into the production of mini-dramas, a new study from Ampere Analysis finds that more than one in 10 internet users have watched drama ...

27/10/2025

Yealink Unveils SmartVision 80 PTZ Camera With NDI Support

LONDON Yealink, a provider of unified communication and collaboration solutions, has joined the NDI ecosystem with the availability of its SmartVision 80 premiu...

27/10/2025

Gray Media Taps Chris Conroy as GM of Cleveland Stations

ATLANTA Gray Media has named Chris Conroy as general manager of its stations in Cleveland, leading WOIO, a CBS affiliate, The CW station WUAB and Telemundo outl...

27/10/2025

Ericsson, Nokia and Fraunhofer HHI Partner on 6G Video Coding Standard

ESPOO, Finland European connectivity leaders Nokia and Ericsson, have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive ...

27/10/2025

Comcast Expands Its NOW TV Latino Offering

PHILADELPHIA Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with...

27/10/2025

Leader to showcase hybrid IP and remote production soluti...

Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...

27/10/2025

'City of Shadows,' the New Netflix Thriller Arrives on December 12

Back to All News City of Shadows, the New Netflix Thriller Arrives on December 12 Entertainment 27 October 2025 GlobalSpain Link copied to clipboard Downl...