
Virtual Reality is still in the Wild West' era, for both filmmakers and studio service providers. Post recently connected with pros on both fronts. Hugh McGrory is the CEO/founder of Datavized, and was the producer on the recent project In\Formation . Alex Laviola is a senior producer with Prime Focus Technologies, where he oversees all IFC Films, HBO, and independent projects. He helped establish a workflow for McGrory's project. The two detail their experiences here .
The Studio
Alex Laviola is a senior producer with Prime Focus Technologies, where he oversees all IFC Films, HBO, and independent projects, including feature films, documentaries, restoration for Criterion Collection and Virtual Reality. Some of his high profile projects include digital film restoration on HBOs The Three Amigosand Cannonball Run, as well as online editor for a variety of feature films and commercials. Here, he talks to Post about his experience setting up workflows for Virtual Reality projects.
Post: Can you elaborate on the concept of creating a VR post workflow. How does this differ from standard workflows?
Alex Laviola: At first, the concept of putting together a post work flow for a VR project seemed daunting. We had to go back to our commonly used film practices and deconstruct what seemed like a large undertaking and apply each step of traditional post to it. Doing so simplified the equation. We started to understand that the concept of VR post production was really much closer to film post production than anticipated. As post supervisor, things began to become clearer once we were given the footage from the shoot and started the process.
With regard to the workflow itself, the project moved along from editorial, to compositing, to online, to color, to audio, to conform, almost as any other documentary project would. To elaborate, it may be worth noting some of the oddities within the project we encountered along the way. We did experience some rather unusual issues with regard to artifacting in the compositing work. For example, in a film documentary, you tend not to hear from Quality Control notes such as man on rights hand is floating in corner of room' or womans foot is three-feet long.' This was where we encountered the most back and forth on what was, overall, a smooth process from beginning to end. Also, in audio, our mixers Kevin Wilson and Paul Levin had the task of dissecting all interview audio and mono-tracking each speaker so that they could be spatialized' in the VR playback unit. This might be where we would need the most retrofitting technically in our facilities. There were times we had to trust that what we were doing was correct given the detachment of post to VR play back.
Being that VR is so new, you cant just hop online and quickly find answers to problems within films professional community. We had to rely on what we were delivering to Eevo, the films distributor, would work with what they were using...And it did. At one point in the film, as you sit in front of two people having a discussion, a voice appears from behind you interjecting, I agree...' and only then youll notice that there had been three other people sitting right behind you the entire time.
To touch a little more on our post work on the project, once we were through compositing and on to our online, grade, and conform, this project was seamless. David Gauff, now our Elder Statesman of VR,' worked the conform in Resolve, which is also the system Eric Alvarado used to color grade. Once we were finished with the grade, David then applied our work to the media, incorporating all titling and B-roll that needed to be included, and output a stereo ProRes 8K file for mastering.
David Gauff: The process of conform at first felt surreally alien because the image on a 2D screen has a complete disregard for perspective and composition. Additionally, the space the subject occupies may not in any traditional sense occupy an area of the 2D screen, which would seem to make sense. However with a bit of faith that the VR headset will reassemble the 2D stitched image into a 3D virtual world everything else can be managed using a very traditional online, VFX, color grade, tilting and mastering rule set. The only other hurdle was the massive amounts of data generated by the 12-camera rig shooting in a documentary style, the subsequent stitched version of all those cameras, and the stereoscopic color graded high resolution master for delivery.
Post: Is there a significant amount of investment, both time and money, to create these workflows? Is new equipment needed that isn't already standard in post houses?
Alex Laviola: Our investment at Prime Focus Technologies was time. Call it sweat equity. We shot most of the documentary here in our New York office using our DI theater and audio theater as our interview locations. Technically speaking, this was a project that gave us an amazing learning experience and was a lot of fun to work on. Virtual Reality is coming up fast and I believe Prime Focus Technologies, with such vast resources and talent, is delivering quality work to customers. I believe in this even more so now after finishing this project that post houses can thrive in the Virtual Reality community simply due to the fact that the file sizes, necessary online and conform capabilities, and talent extend beyond what the independent filmmaker can now achieve on their MacBook.
The investments we were deciding on were basically with regard to stitching software and play back. We worked on some of the stitching using a program called Kolor. This company is now owned by GoPro, which is a perfect match as this documentary was shot using a 12 GoPro cameras. Other investments would include plug-ins to Premiere or Resolve for VR playback and whichever HMD youre produci
Most recent headlines
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
15/12/2025
CONWAY, Ark. In a notable example of how the loss of federal funding is forcing public stations to make massive cuts and operational changes, the statewide pub...
15/12/2025
BOULDER, Colo. Public Media Venture Group (PMVG), Venture Technologies Group (VTG), and WQED have completed a multipart agreement that they say will significant...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
Space42 and Cobham Satcom completed the full range of advanced terminals for the...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
NVIDIA today announced it has acquired SchedMD - the leading developer of Slurm, an open-source workload management system for high-performance computing (HPC) ...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
15/12/2025
Modern workflows showcase the endless possibilities of generative and agentic AI on PCs.
Of many, some examples include tuning a chatbot to handle product-supp...
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...