Instagram is the world s largest cohesive community of people who consider photography to be part of their personal expression. The exhibitors of photokina find the customers of the future concentrated here like nowhere else. Its own Instagram channel offers photokina the chance to present itself to relevant target groups as a competent partner for further photographic development, and to make the trade fair even more exciting for them. In order to successfully achieve this, photokina has decided in favour of a professional makeover of the channel. To this purpose, the trade fair team has recruited a real expert with Michael Schulz, known as @berlinstagram.
Especially important are those who develop an interest in photography through Instagram and smartphones. They share with others, receive feedback for their photos, and then often delve deeper into the subject of photography/technology and develop the ambition to become better , is how Michael Schulz explains the motivation of many active Instagram users. Exciting here is that there is also the same motivation to visit the trade fair. It thus makes sense to more intensively link both platforms with one another, Christoph Menke, Director of photokina, adds.
For young target groups, Instagram can thus become the portal to the world of imaging. However, the channel is also interesting for professional photographers as a presentation format. The relaunch of the Instagram channel and the cooperation with Michael Schulz offers photokina the chance to do away with prejudices: Irrespective of the technique and the technology used for the recording, processing or presentation of images, these can be emotionally moving, document authentically or be of artistic value , Menke emphasises the ambition of photokina to focus increasingly on the image.
The photokina Instagram channel should in future increasingly become a platform for attractive, entertaining and informative content revolving around the theme of photography and videography, and this across brands and technologies. As of June 2018, the channel will take a look behind the scenes of successful photographers and creative people on Instagram, and portray the makers and their work. These photographers and creative people will appear on the COMMUNITIES STAGE of photokina and provide unique insights into their passion in workshops and lectures.
About Michael Schulz and @berlinstagram
Michael Schulz published his first smartphone photo on Instagram in the autumn of 2010. His Instagram channel Berlinstagram grew rapidly in subsequent years and became one of the most popular German accounts, with around a half a million fans. Four years ago, Michael decided to give up his salaried position as a concepter in an advertising agency in order to focus on Instagram as a freelancer. In the meantime he consults with companies, works in visual marketing campaigns and creates content for customers, as well as for his own Instagram channel.
Koelnmesse Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in organising trade fairs in the Digital Media, Entertainment and Mobility segments. Trade fairs like photokina, dmexco, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading international trade fairs and are being expanded by future-oriented formats like DIGILITY. Koelnmesse not only organises trade fairs in these areas in Cologne, but also in other growth markets like, for example, China, Singapore and Thailand, which have different areas of focus and content. These global activities offer customers of Koelnmesse tailor-made events in different markets, which guarantee sustainable and international business.
The next events:
gamescom - The worlds largest trade fair and event highlight for interactive games and entertainment (21.08. trade visitor and media day), Cologne 21.08. - 25.08.2018
dmexco - The Global Business and Innovation Platform, Cologne 12.09. - 13.09.2018
photokina - IMAGING UNLIMITED, Cologne 26.09. - 29.09.2018
Note for editorial offices:
photokina photos are available in our image database on the Internet at www.photokina.com in the Press section.
Press information is available at: www.photokina.com/pressinformation
If you reprint this document, please send us a sample copy.
photokina in the Social Web:
www.facebook.com/photokina
www.instagram.com/photokina
www.twitter.com/photokina
Your contact:
Judith Mader
Communications Manager
Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel 49 221 821-2486
Fax 49 221 821-3544
j.mader@koelnmesse.de
www.koelnmesse.com
You receive this message as a subscriber to the press releases of Koelnmesse. In case you would like to dispense with our service, please reply to this mail under the heading unsubscribe.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
09/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
09/08/2025
ATLANTA CBS Stations has announced the senior leadership team for WUPA, soon to rebrand as owned-and-operated station CBS Atlanta. The network affiliation chang...
09/08/2025
A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon's streaming efforts....
08/08/2025
(L-R) Amy Berg, Mary Guibert, and Ben Harper attend the 2025 Sundance Film Festival It's Not Over, Jeff Buckley premiere The Ray Theatre. (Photo by Robin ...
08/08/2025
ATLANTA Following an announcement in June that Byron Allen's Allen Media Group planned to sell its TV stations, Gray Media struck a deal to acquire AMG'...
08/08/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr announced the ap...
08/08/2025
NEW YORK and LOS ANGELES Fox has finally announced a launch data and pricing for Fox One, with the direct-to-consumer streaming service set to launch Aug. 21 fo...
08/08/2025
PLYMOUTH, Wis. Heartland Video Systems has announced that they've signed a reseller agreement with Cuez for the company's all-in-one rundown/news room c...
08/08/2025
Grass Valley, the pioneering media and entertainment technology innovator, is bringing the full power of the Grass Valley Media Universe (GVMU) to IBC 2025 with...
08/08/2025
Alfalite, the only European manufacturer of LED screens, announces the successful inauguration of a new Virtual Production XR studio at the ITS Apulia Foundatio...
08/08/2025
The Scottish Rite Childhood Language Center (SRCLC), a nonprofit clinic dedicated to supporting children with communication disorders, has significantly upgrade...
08/08/2025
European developer Profuz Digital will present at IBC Stand 8.A88, the latest version of subtitling platform SubtitleNEXT and new capabilities in the powerful A...
08/08/2025
Disguise has announced a major update to its AI-powered workflow assistant for Designer Pro, Ask AId3n. The update enables production teams to sequence repetiti...
08/08/2025
Wyandotte Municipal Services (WMS), a municipal non-profit service provider, has successfully deployed Synamedia Gravity, a cloud-based device management and se...
08/08/2025
IBC2025 has unveiled a powerful and provocative IBC2025 Conference line-up that will bring together global disruptors and long-established leaders from across t...
08/08/2025
Evergent (#5.A86), the leader in customer management and monetization for streaming and digital subscription businesses, will debut a suite of new solutions to ...
08/08/2025
Humans Not Robots (HNR), a pioneering provider of sustainable media technology solutions, is delighted to announce its participation in IBC2025. At the leading ...
08/08/2025
As Little League Softball World Series Popularity Grows, So Too Does ESPN's ...
08/08/2025
Levi's Stadium Facelift, Part 1: Full Glass-to-Glass 4K, IP-Based Control Ro...
08/08/2025
Levi's Stadium Facelift, Part 2: NFL's Largest 4K Videoboards, LED Sport...
08/08/2025
Levi's Stadium Facelift, Part 3: ANC's Jerry Cifarelli Jr. on Growing th...
08/08/2025
Levi's Stadium Facelift, Part 4: Under the Lights' Event Culminates Mul...
08/08/2025
The Hills Are Alive: A Year at Kylemore Abbey starts Sunday at 6.30pm on RT One and RT Player
The Hills Are Alive: A Year at Kylemore Abbey, a new RT obser...
08/08/2025
Kieran's last C il House will be live from Fleadh Cheoil na h ireann this Saturday August 9
After three decades at the helm of RT Radio 1's C il Hou...
08/08/2025
Researchers identify promising new compound to treat tuberculosis Study led by Scripps Research, Texas A&M and additional institutions highlights that the world...
07/08/2025
By Jessica Herndon
In writer-director Marielle Heller's feature debut, The ...
07/08/2025
Increasing uncertainty about the future development of global trade, tariff incr...
07/08/2025
A bold new sporting documentary series celebrating First Nations athletes, cultu...
07/08/2025
L3Harris delivered three AEPS thrusters to NASA Glenn Research Center for testing. AEPS thrusters are capable of accelerating spacecraft to extremely high speed...
07/08/2025
Rendering of NTS-3 Navigational Satellite over North America...
07/08/2025
There are two ecosystems coexisting in entertainment: one for millennials and younger; another for Gen X and older, so says media universe cartographer Evan S...
07/08/2025
Berklee City Music Students Receive Scholarships, Awards at Concert This year, 17 students received scholarships, housing awards, and aid to attend Berklee Co...
07/08/2025
WASHINGTON Broadcast Management Group (BMG) has announced plans to open two new full-scale broadcast studios in the nation's capital, filling a long-standin...
07/08/2025
NEW YORK Nielsen and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, and cross-platform ad performance via Niel...
07/08/2025
BRISTOL, Conn. In a long-awaited move that could have a major impact on the pay TV ecosystem, ESPN said it will launch its previously announced direct-to-consum...
07/08/2025
MONTREAL Haivision Systems Inc. has announced that it will slowcase its latest tech advances in live video contribution at IBC2025 from September 12-15 at Hall ...
07/08/2025
PARIS Ateme has announced that it is powering a nationwide terrestrial service upgrade for KT Skylife, a South Korean satellite television provider....
07/08/2025
WASHINGTON Following an Executive Order issued by President Donald Trump that appointed Federal Communications Commission Chair Brandan Carr to a White House Ta...
07/08/2025
The Trusted Partner Network (TPN), the Motion Picture Association's (MPA) global content security initiative, today announced the upcoming launch of its nex...
07/08/2025
07 Aug 2025
VEON 2Q25 Earnings Release: Direct Digital Revenues Up 57% YoY. Sol...
07/08/2025
NBC Olympics Tech Guru Darryl Jefferson to Receive SMPTE's David Sarnoff Med...
07/08/2025
Tennis Channel's Broadcast Feat: One Day, Two Tournaments, Four Cities Two ATP Masters 1000 tourneys will be aired today By Mark J Burns, SVG Contributor
...
07/08/2025
The World Games 2025: ISB Shares Bold Production Plans for 12th Edition of the M...
07/08/2025
SVG Summit, SVGW Australia Event Expand SVG's Presence Down Under By SVG Staff
Thursday, August 7, 2025 - 1:47 pm
Print This Story | Subscribe
Story...
07/08/2025
The CW, FOX Nation Saddle Up for PBR Camping World Team Series Broadcast, streamed coverage is designed to spur fanbase expansion By Jason Dachman, Editorial D...
07/08/2025
RT has today announced the appointment of Mark Simpson to the role of Managing Editor, RT Radio 1.
Reporting to the Head of RT Radio 1, Tara Campbell, Mark ...
07/08/2025
This GFN Thursday brings an offer members can't refuse - 2K's highly ant...
Instagram is the world s largest cohesive community of people who consider photography to be part of their personal expression. The exhibitors of photokina find the customers of the future concentrated here like nowhere else. Its own Instagram channel offers photokina the chance to present itself to relevant target groups as a competent partner for further photographic development, and to make the trade fair even more exciting for them. In order to successfully achieve this, photokina has decided in favour of a professional makeover of the channel. To this purpose, the trade fair team has recruited a real expert with Michael Schulz, known as @berlinstagram.
