New ABC reality show Diet Wars to be distributed by Red Arrow International Latest commission for Married at First Sight producer Kinetic Content
Munich, 21 September 2015. Red Arrow International is to distribute new US network reality format Diet Wars (international title), produced by LA-based Kinetic Content and NY-based Milojo Productions for ABC.
The 8 x 1 hour show will air on ABC in 2016 and Red Arrow International will launch the format to the TV industry at next months MIPCOM 2015.
Diet Wars pairs six overweight people with six diet experts - each with a new, revolutionary weight loss plan. Over the course of the season, the plans will be tested, and the diet expert whose weight loss method sees the most significant weight loss results over the course of the season receives nationwide recognition, and the slimmed-down contestant wins an incredible, life-changing prize.
Chris Coelen, CEO, Kinetic Content said: There are thousands of diets promising to help people lose weight, but choosing the diet that will actually work is a different matter. Our new format sets out to narrow the choice by selecting six diverse and revolutionary diet plans and, for the first time ever, testing these methods on TV in a real life experiment. We are delighted that ABC has picked up the show and that Red Arrow International is launching it to broadcasters worldwide.
Henrik Pabst, Managing Director, Red Arrow International said: In Diet Wars Kinetic Content has created a truly original format that will seriously shake up the weight loss genre. This show puts the power firmly in the hands of the contestants - and avoids the humiliating stunts and contests of other shows. It is great to work with Chris and his team again following our close collaboration on shows such as Married at First Sight, and we are excited about talking to broadcasters about this new show.
Diet Wars is produced by Kinetic Content, part of the Red Arrow Entertainment Group, and Milojo Productions, for ABC.
Other New Formats at MIPCOM
Alongside Diet Wars, Red Arrow International will also launch new Formats at MIPCOM including:
Kiss Bang Love (Entertainment Format) is the provocative new dating format from the creators of Married at First Sight, commissioned for TV3 Denmark and ProSieben Germany. Research shows that kissing is a powerful tool in our search for the right partner, and the average single person kisses 15 people and has at least 2 one-night stands before falling in love. Kiss Bang Love puts this to the test as a group of single people in search of love agrees to take part in this radical new TV experiment. (Created and produced by Snowman Productions Denmark for TV3 Denmark; produced by RedSeven Entertainment for ProSieben).
The Day the Cash Came (Reality Format) is a real-world social experiment for the BBC that tests the idea that people on low incomes should be trusted to make their own decisions about how theyre helped financially. In the show families living below the poverty line are gifted a years salary in one lump sum of cash by an anonymous benefactor - no strings attached. They can spend it in whatever way they choose: will they decide to blow it all on a spending spree, or spend the money wisely and invest in their long-term future? (Created and produced by CPL Productions for BBC One).
Safeword (Comedy Format) is the new comedy panel show for ITV where celebrities are roasted at the hands of popular comedians. The only thing that can stop their pain is using a safeword! Two teams are each made up of a celebrity and two popular comedians - and its up to their comic teammates to protect them from the roasting. Over the course of four rounds, the celebs are pushed to the limit as their public and personal lives are scrutinized and their social media accounts hijacked in this wickedly funny new panel show. (Created and produced by STV Productions and GroupM Entertainment for ITV2).
About Kinetic Content
Kinetic Content creates and produces multi-platform content for the global market, with a slate of over twenty current productions including hit television series Married at First Sight (A&E and fyi) and Married at First Sight: The First Year (fyi), Seven Year Switch (fyi), Little Women: LA (Lifetime), Little Women: NY (Lifetime), Man vs. Child (fyi), Geeks Who Drink (SyFy) and Terras Little Family (Lifetime). Kinetic series Betty Whites Off Their Rockers (NBC and Lifetime) and The Taste (ABC) have each garnered multiple Emmy nominations for their hosts (Betty White and Anthony Bourdain), while Married at First Sight scored a Critics Choice nomination in its first season.
Run by founding CEO Chris Coelen (Wife Swap (ABC), Dont Forget the Lyrics (Fox), Secret Millionaire (ABC), Hardcore Pawn (TruTV), Kinetic is backed by majority shareholder Red Arrow Entertainment Group, a subsidiary of European Media powerhouse, ProSiebenSat.1 Media SE.
About Red Arrow International
Red Arrow International is a world-leading TV distributor of scripted, factual and formatted shows from Red Arrows global group of production companies, outstanding third-party producers and digital-content partners.
Red Arrow International is a major co-producer of global entertainment, providing substantial production financing for scripted and non-scripted projects. Recent international highlights include: Bosch (Amazon) and Married at First Sight (A&E/FYI).
With offices in Munich, Los Angeles and Hong Kong, Red Arrow International has a truly global reach and distributes acclaimed, quality content to over 200 territories worldwide.
Led by Henrik Pabst, Red Arrow International is part of Red Arrow Entertainment Group, made up of 13 production companies across 7 countries; the Los Angeles based MCN, Collective Digital Studio (CDS); and creative partnerships and joint ventures with STV, Sync Media, The Imaginarium Studios a
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New ABC reality show Diet Wars to be distributed by Red Arrow International Latest commission for Married at First Sight producer Kinetic Content 
