
Tech Focus: Immersive Audio - A Technology Awaiting Its Broadcast Infrastructure The multilane highway to consumers is slowly being developed By Dan Daley, Audio Editor
Wednesday, November 1, 2023 - 8:15 am
Print This Story | Subscribe
Story Highlights
Immersive audio remains tantalizingly close yet frustratingly elusive. Substantial strides have been made with the concept for certain applications, such as music production, driven largely by Dolby and its Atmos format, which has been heavily marketed to record producers, engineers, and labels. Live sound has also turned an immersive corner: systems from leading brands, such as L-Acoustics and d&b audiotechnik, offer venue-encompassing sonic experiences. Most notably, the debut of the Sphere, a new performance venue on the Las Vegas Strip that opened in September with a residency by U2, takes immersiveness to an extraordinary level: its sound system comprises a mind-boggling total of 167,000 individually amplified speaker drivers.
Immersive-audio advocate Dennis Baxter: Simply put, it's hard to get immersive sound to the home [via streaming].
In the case of both music production and live sound, the audience has to essentially accommodate the source; obviously, live immersive events take place in dedicated venues. Meanwhile, fans have more than a dozen major music-streaming services as close as their mobile devices. But broadcast sports is still finding its way to the consumer.
The Formats Are There Broadcast was one of the first targets for the immersive sector, just after cinema. Both environments have a reasonable expectation of audience cooperation when it comes to staying in a predictable seat location and head orientation - critical elements for a full experience of immersive sound. And broadcast has plenty of format options: besides AC-4, the Dolby Atmos broadcast iteration and the primary immersive format for the forthcoming ATSC 3.0 protocol, and MPEG-H, the Fraunhofer Institute's entry that has made some headway in European and Korean broadcast sectors, there's also Auro-3D and Sennheiser's AMBEO.
Here's a look at the main formats available. (Graphic illustrations are courtesy of Genelec.)
Dolby Atmos
Dolby Atmos (Atmos Fig. 1)
Launched in 2012, Dolby Atmos is a widely supported object-based system with up to 128 individual tracks and 64 speaker feeds.
Two-layered system with both surrounds and height channels
Typically, up to 7.1.4 for home reproduction, but larger speaker layouts are possible
Up to 64 discrete speaker feeds for cinema reproduction
Auro-3D
Introduced in 2006, Auro-3D is a channel-based three-layer system that comes in a variety of formats.
Three-layer system with surround, height, and VoG channels
Typical formats from 7.1.2 to 7.1.6.
Object-based AuroMax extension for additional channels
360 Reality Audio
Introduced in 2019 by Sony, 360 Reality Audio uses object-based spatial technology to deliver a full 360-degree audio experience.
Three-layer system with channels above, below, and surrounding the listener
Can be experienced on certified loudspeakers and also on headphones, via compatible music-streaming services
Does not use a dedicated LFE channel, but subwoofer(s) can be used for bass management
MPEG-H Audio
MPEG-H Audio
Developed by MPEG for broadcast and streaming applications, the MPEG-H Audio system brings immersive sound and advanced personalization and accessibility features.
Scalable architecture allows flexibility in number of channels
Audio objects enable dialog enhancement and personalization
Empowers creation and delivery of a high-quality immersive music experience
22.2
Developed by Japanese broadcaster NHK, the three-layer channel-based 22.2 system forms the surround-sound component of NHK's Ultra HD television system.
Three-layer system for broadcast and home use
Fixed number, fixed channel positions for production
Full or condensed home reproduction systems
DTS:X
DTS:X was launched in 2015. Like Dolby Atmos, it is an object-based system but without prescribed speaker configurations.
Two-layer system with surround and height channels
Audio rendering based on number and position of speakers available
Supports up to 32 speaker locations and 7.2.4 channels
ITU-R and Pure Research
ITU-R is researching the requirements for realistic 3D sound for UHDTV. Pure research is focused on in-room and binaural sound with and without movement.
At least three vertical layers and one or more subs
Typically between 11 and 80 main channels
ITU-R is collaborating with NHK (Japan), SMPTE (U.S.), and EBU (Europe).
An Inflection Point Immersive broadcast seemed to have its own inflection moment when, at the 2012 London Olympics, Japanese public broadcaster NHK unveiled its Super Hi-Vision project, offering 22.2 channels to match the production's 8K picture to create an immersive audio experience.
Despite the promise of immersive audio for broadcast, however, the infrastructure required to make it a mass-market consumer product has moved forward only slowly: the broadcast distribution chain from networks to individual stations is not yet widely ready to handle the new immersive formats, and, in any event, the base of NextGenTV-capable home sets is still quite small. And broadcasters are still working on the processes necessary to comply with the FCC mandate to ensure that 3.0 content will be compatible with the 1.0 world most people live in.
Simply put, it's hard to get immersive sound to the home [via streaming], says Dennis Baxter, an educator, a consultant whose portfolio includes sound design for nine Olympic Games, and an advocate of 360-degree audio. Sound bars are the key to uptake of the format, he says, and on-air mixes have to reflect that. Furthermore, he notes, television sets are evolving away from useful built-in speake
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...