
Tech Focus: Immersive Audio - A Technology Awaiting Its Broadcast Infrastructure The multilane highway to consumers is slowly being developed By Dan Daley, Audio Editor
Wednesday, November 1, 2023 - 8:15 am
Print This Story | Subscribe
Story Highlights
Immersive audio remains tantalizingly close yet frustratingly elusive. Substantial strides have been made with the concept for certain applications, such as music production, driven largely by Dolby and its Atmos format, which has been heavily marketed to record producers, engineers, and labels. Live sound has also turned an immersive corner: systems from leading brands, such as L-Acoustics and d&b audiotechnik, offer venue-encompassing sonic experiences. Most notably, the debut of the Sphere, a new performance venue on the Las Vegas Strip that opened in September with a residency by U2, takes immersiveness to an extraordinary level: its sound system comprises a mind-boggling total of 167,000 individually amplified speaker drivers.
Immersive-audio advocate Dennis Baxter: Simply put, it's hard to get immersive sound to the home [via streaming].
In the case of both music production and live sound, the audience has to essentially accommodate the source; obviously, live immersive events take place in dedicated venues. Meanwhile, fans have more than a dozen major music-streaming services as close as their mobile devices. But broadcast sports is still finding its way to the consumer.
The Formats Are There Broadcast was one of the first targets for the immersive sector, just after cinema. Both environments have a reasonable expectation of audience cooperation when it comes to staying in a predictable seat location and head orientation - critical elements for a full experience of immersive sound. And broadcast has plenty of format options: besides AC-4, the Dolby Atmos broadcast iteration and the primary immersive format for the forthcoming ATSC 3.0 protocol, and MPEG-H, the Fraunhofer Institute's entry that has made some headway in European and Korean broadcast sectors, there's also Auro-3D and Sennheiser's AMBEO.
Here's a look at the main formats available. (Graphic illustrations are courtesy of Genelec.)
Dolby Atmos
Dolby Atmos (Atmos Fig. 1)
Launched in 2012, Dolby Atmos is a widely supported object-based system with up to 128 individual tracks and 64 speaker feeds.
Two-layered system with both surrounds and height channels
Typically, up to 7.1.4 for home reproduction, but larger speaker layouts are possible
Up to 64 discrete speaker feeds for cinema reproduction
Auro-3D
Introduced in 2006, Auro-3D is a channel-based three-layer system that comes in a variety of formats.
Three-layer system with surround, height, and VoG channels
Typical formats from 7.1.2 to 7.1.6.
Object-based AuroMax extension for additional channels
360 Reality Audio
Introduced in 2019 by Sony, 360 Reality Audio uses object-based spatial technology to deliver a full 360-degree audio experience.
Three-layer system with channels above, below, and surrounding the listener
Can be experienced on certified loudspeakers and also on headphones, via compatible music-streaming services
Does not use a dedicated LFE channel, but subwoofer(s) can be used for bass management
MPEG-H Audio
MPEG-H Audio
Developed by MPEG for broadcast and streaming applications, the MPEG-H Audio system brings immersive sound and advanced personalization and accessibility features.
Scalable architecture allows flexibility in number of channels
Audio objects enable dialog enhancement and personalization
Empowers creation and delivery of a high-quality immersive music experience
22.2
Developed by Japanese broadcaster NHK, the three-layer channel-based 22.2 system forms the surround-sound component of NHK's Ultra HD television system.
Three-layer system for broadcast and home use
Fixed number, fixed channel positions for production
Full or condensed home reproduction systems
DTS:X
DTS:X was launched in 2015. Like Dolby Atmos, it is an object-based system but without prescribed speaker configurations.
Two-layer system with surround and height channels
Audio rendering based on number and position of speakers available
Supports up to 32 speaker locations and 7.2.4 channels
ITU-R and Pure Research
ITU-R is researching the requirements for realistic 3D sound for UHDTV. Pure research is focused on in-room and binaural sound with and without movement.
At least three vertical layers and one or more subs
Typically between 11 and 80 main channels
ITU-R is collaborating with NHK (Japan), SMPTE (U.S.), and EBU (Europe).
An Inflection Point Immersive broadcast seemed to have its own inflection moment when, at the 2012 London Olympics, Japanese public broadcaster NHK unveiled its Super Hi-Vision project, offering 22.2 channels to match the production's 8K picture to create an immersive audio experience.
Despite the promise of immersive audio for broadcast, however, the infrastructure required to make it a mass-market consumer product has moved forward only slowly: the broadcast distribution chain from networks to individual stations is not yet widely ready to handle the new immersive formats, and, in any event, the base of NextGenTV-capable home sets is still quite small. And broadcasters are still working on the processes necessary to comply with the FCC mandate to ensure that 3.0 content will be compatible with the 1.0 world most people live in.
Simply put, it's hard to get immersive sound to the home [via streaming], says Dennis Baxter, an educator, a consultant whose portfolio includes sound design for nine Olympic Games, and an advocate of 360-degree audio. Sound bars are the key to uptake of the format, he says, and on-air mixes have to reflect that. Furthermore, he notes, television sets are evolving away from useful built-in speake
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...
30/04/2025
How a Backbone of Thirty Switchers Delivered Unmatched Flexibility, HDR Brillian...
30/04/2025
The quick-service restaurant (QSR) industry is being reinvented by AI.
For exam...
30/04/2025
Facebook
Twitter
LinkedIn
Thales has secured a major contract to modernise...