SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging Direct-to-Consumer Paradigm By SVG Staff
Wednesday, December 4, 2024 - 7:50 am
Print This Story | Subscribe
Story Highlights
Day one of the SVG Summit this year will feature a wide range of workshops on day one, December 16. For those looking to dive into how the industry is adapting audio for an emerging Direct-to-Consumer paradigm, make sure to check out the SVG Audio Production and Distribution Workshop. Please join us for an examination of how some of our members are innovating to meet the challenges of a rapidly evolving sports television audio landscape.
REGISTER: SVG Summit (December 16-17, New York City)
Direct-to-consumer distribution of sports television is rapidly displacing legacy linear broadcasting. The implications of this shift for audio are significant. On the distribution side, streaming removes the constraints of terrestrial television systems and smooths the path to next-generation services for enhanced personalization, accessibility, and immersive formats. In production, streaming translates to more hours of coverage, requiring new efficiencies, like centralized hubbing, and distributed virtual production to cost-effectively provide many concurrent enhanced experiences for multiple streams at the same time.
As the direct-to-consumer-only tech giants enter the field, the pressure to scale internationally further adds to these demands. Meanwhile sports content also increasingly sits on premium services alongside Hollywood-derived 4K immersive HDR content, simultaneously demanding a step-up in production quality.
Outside of the specialized worlds of television and film, the accelerating growth of immersive experiences in music, gaming, and VR put demands on live television to catch up. Looking ahead, there is no question that emerging technologies of IP connectivity, production virtualization, and expanded use of AI enabled cloud services will play an important part in improving quality while increasing efficiency and scalability at the same time.
Check out the full agenda below:
1:30 1:45 p.m.Opening Remarks
Presented by:
Roger Charlesworth, SVG Audio, Executive Director
Jim Starzynski, NBC Universal, Director and Principal Audio Engineer; SVG Audio, Chairman
1:45 2:00 p.m.: Direct to Consumer Services and Expanding Immersive Experiences
As live sports increasingly migrate to premium streaming platforms, sharing these distribution channels with higher quality cinematically-derived and premium-episodic content, the bar on quality and immersive formats is raised. At the same time multiple live streams and full-game VODs, allow broadcasters to aggregate much larger audiences and more efficiently exploit broadcast rights.
Speaker:
Cherylene McKinney, Dolby Laboratories, Director, Commercial Partnerships
2:00 2:30 p.m.: Audio for Cloud-Based Distributed Production
Cloud-based production infrastructure built in super scaler data centers and leveraging their connectivity backbone is poised to radically change live production by allowing entire teams to collaborate remotely and for concurrent program streams to be independently produced for one event from common sources. What are the implications of this effort for audio and will senior A1s soon be working from home ? Join us for an exploration of this subject
Speaker:
Tom Knowles, Solid State Logic, Director of Project Management
2:30 3:00 p.m.: IP Audio Routing and Flows for 2110 Infrastructure: Are We Getting it Right?
The ST 2110 family of standards allows for greatly increased audio capabilities. While some broadcasters are taking advantage of these to support NGA features with greatly expanded channel counts and reliable SADM metadata transport, others are simply locking in the limitations of legacy SDI. Further, there are a range of radically different approaches to audio-only routing, inside and out of 2110 networks. Can we arrive at a consistent best practice? How many program channels are enough, and how do should we architect to efficiently manage individual audio-only sources and destination in this environment?
Speakers:
James Cowdery, Dolby Laboratories, Senior Staff Architect
Tony Staires, Lawo North America, Sales Director for Audio Production
Pete Walker, Calrec, Senior Product Manager
Will Waters, Audinate, Principal Product Manager
3:00 3:45 p.m.: Networking Break in Exhibits
3:45 4:00 p.m.: IP-Enabled Digital Microphones
Native-IP digital microphones have been slowly emerging from the lab and escaping from installed-sound conference rooms to play a greater role in live sports production. Now dedicated designs leveraging multi-capsule and MEMS arrays, real-time DSP, and efficient IP multichannel connectivity are starting to follow them.
Speaker:
Brent Chamberlin, Audio-Technica, Sales Engineer, Professional Broadcast
4:00 4:30 p.m.: Production Hubbing and the Changing Topology of Audio
Internationally, centralized production hubs have played an important role for major sports leagues, individual broadcasters, and a number of global events. In the states we have been slow to adopt this model. Is this starting to change and what are the implications for audio?
Speakers:
Brian Rio, BVR Consultancy, Principal
Tom Sahara, Quintar, SVP, Production Technology
Glenn Stilwell, AppleTV Friday Night Baseball, Sound Supervisor; Dolby Laboratories, Live Mixing Consultant; NBC Olympics, Senior Audio Maintenance Engineer
Melissa Terry, Warner Bros. Discovery, Manager, Creative Services
4:30 4:45 p.m.: New Live Audio Jobs for AI
Expanding beyond autonomous and assisted mixing, AI is starting to play an increasingly important role in versioning multiple concurrent live streams for distribution. Importantly, AI is also quickly learning to accurately efficiently QC and correct large num
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging Direct-to-Consumer Paradigm By SVG Staff 
