SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging Direct-to-Consumer Paradigm By SVG Staff
Wednesday, December 4, 2024 - 7:50 am
Print This Story | Subscribe
Story Highlights
Day one of the SVG Summit this year will feature a wide range of workshops on day one, December 16. For those looking to dive into how the industry is adapting audio for an emerging Direct-to-Consumer paradigm, make sure to check out the SVG Audio Production and Distribution Workshop. Please join us for an examination of how some of our members are innovating to meet the challenges of a rapidly evolving sports television audio landscape.
REGISTER: SVG Summit (December 16-17, New York City)
Direct-to-consumer distribution of sports television is rapidly displacing legacy linear broadcasting. The implications of this shift for audio are significant. On the distribution side, streaming removes the constraints of terrestrial television systems and smooths the path to next-generation services for enhanced personalization, accessibility, and immersive formats. In production, streaming translates to more hours of coverage, requiring new efficiencies, like centralized hubbing, and distributed virtual production to cost-effectively provide many concurrent enhanced experiences for multiple streams at the same time.
As the direct-to-consumer-only tech giants enter the field, the pressure to scale internationally further adds to these demands. Meanwhile sports content also increasingly sits on premium services alongside Hollywood-derived 4K immersive HDR content, simultaneously demanding a step-up in production quality.
Outside of the specialized worlds of television and film, the accelerating growth of immersive experiences in music, gaming, and VR put demands on live television to catch up. Looking ahead, there is no question that emerging technologies of IP connectivity, production virtualization, and expanded use of AI enabled cloud services will play an important part in improving quality while increasing efficiency and scalability at the same time.
Check out the full agenda below:
1:30 1:45 p.m.Opening Remarks
Presented by:
Roger Charlesworth, SVG Audio, Executive Director
Jim Starzynski, NBC Universal, Director and Principal Audio Engineer; SVG Audio, Chairman
1:45 2:00 p.m.: Direct to Consumer Services and Expanding Immersive Experiences
As live sports increasingly migrate to premium streaming platforms, sharing these distribution channels with higher quality cinematically-derived and premium-episodic content, the bar on quality and immersive formats is raised. At the same time multiple live streams and full-game VODs, allow broadcasters to aggregate much larger audiences and more efficiently exploit broadcast rights.
Speaker:
Cherylene McKinney, Dolby Laboratories, Director, Commercial Partnerships
2:00 2:30 p.m.: Audio for Cloud-Based Distributed Production
Cloud-based production infrastructure built in super scaler data centers and leveraging their connectivity backbone is poised to radically change live production by allowing entire teams to collaborate remotely and for concurrent program streams to be independently produced for one event from common sources. What are the implications of this effort for audio and will senior A1s soon be working from home ? Join us for an exploration of this subject
Speaker:
Tom Knowles, Solid State Logic, Director of Project Management
2:30 3:00 p.m.: IP Audio Routing and Flows for 2110 Infrastructure: Are We Getting it Right?
The ST 2110 family of standards allows for greatly increased audio capabilities. While some broadcasters are taking advantage of these to support NGA features with greatly expanded channel counts and reliable SADM metadata transport, others are simply locking in the limitations of legacy SDI. Further, there are a range of radically different approaches to audio-only routing, inside and out of 2110 networks. Can we arrive at a consistent best practice? How many program channels are enough, and how do should we architect to efficiently manage individual audio-only sources and destination in this environment?
Speakers:
James Cowdery, Dolby Laboratories, Senior Staff Architect
Tony Staires, Lawo North America, Sales Director for Audio Production
Pete Walker, Calrec, Senior Product Manager
Will Waters, Audinate, Principal Product Manager
3:00 3:45 p.m.: Networking Break in Exhibits
3:45 4:00 p.m.: IP-Enabled Digital Microphones
Native-IP digital microphones have been slowly emerging from the lab and escaping from installed-sound conference rooms to play a greater role in live sports production. Now dedicated designs leveraging multi-capsule and MEMS arrays, real-time DSP, and efficient IP multichannel connectivity are starting to follow them.
Speaker:
Brent Chamberlin, Audio-Technica, Sales Engineer, Professional Broadcast
4:00 4:30 p.m.: Production Hubbing and the Changing Topology of Audio
Internationally, centralized production hubs have played an important role for major sports leagues, individual broadcasters, and a number of global events. In the states we have been slow to adopt this model. Is this starting to change and what are the implications for audio?
Speakers:
Brian Rio, BVR Consultancy, Principal
Tom Sahara, Quintar, SVP, Production Technology
Glenn Stilwell, AppleTV Friday Night Baseball, Sound Supervisor; Dolby Laboratories, Live Mixing Consultant; NBC Olympics, Senior Audio Maintenance Engineer
Melissa Terry, Warner Bros. Discovery, Manager, Creative Services
4:30 4:45 p.m.: New Live Audio Jobs for AI
Expanding beyond autonomous and assisted mixing, AI is starting to play an increasingly important role in versioning multiple concurrent live streams for distribution. Importantly, AI is also quickly learning to accurately efficiently QC and correct large num
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Back to All News
Latino Film Institute Fellows Screen Their Short Films at the Egyptian Theatre
The Inclusion Fellowship and Spark Animation Grant uplifts 15 ...
29/05/2026
GLOOKAST LAUNCHES CINNAFILM TACHYON PLUGIN FOR MEDIA PRODUCER AND MEDIA SERVICES
This release first appeared here.
Visit our Tachyon product page or contact...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
SVG Summit 2024: SVG Audio Workshop to Focus on Adapting Audio for an Emerging Direct-to-Consumer Paradigm By SVG Staff 
