albert, Good Energy partner to reduce carbon footprint

albert - BAFTA's visual arts' sustainability initiative - and Good Energy, the 100 per cent renewable electricity provider, have joined forces to support the creative industry's transition to renewable electricity, reduce carbon emissions and save costs across the industry.

The collaboration, which forms part of albert's Creative Energy Project, is designed to make renewable electricity affordable for creative organisations, with the ultimate goal of increasing the amount demanded and produced in the UK.

Purchasing certified renewable energy collectively, say albert, results in a better deal for the industry, saves money and ultimately leads to a reduction in dirty brown power.

Production companies and organisations that have already signed up to the service include Mammoth Films, Baby Cow, Films at 59, Splice, Halo Post Production, Neal Street Productions, Procam, Band Films, CPL Productions, Take 2 Productions, Incentive Pictures, and Directors UK, as well as BAFTA itself.

Good Energy will supply green electricity to all three of BAFTA's main offices in London.

albert stated: As the film and television industry becomes increasingly digital, electricity becomes a more significant component of our carbon footprint. Approximately 13 tonnes of carbon emissions are associated with the production of one hour's worth of content. Almost 60 per cent of those emissions come from electricity.

Switching to renewables is an easy way to eliminate these emissions.

Kevin Price, BAFTA COO and albert consortium chair, added: The international community have made some strong commitments for carbon reduction and we are delighted to be working with Good Energy to help make those commitments a reality.

The industry has a tendency to focus on tangible environmental impacts but it's electricity where the largest impact lies and where we must focus our attention. We look forward to BAFTA having it's very own wind turbine one day!

Juliet Davenport, CEO and founder of Good Energy, said: We're incredibly excited to be partnering with albert, helping to achieve a more sustainable future for the UK's film and television industries. Switching to clean, green energy is the simplest step that businesses can take to cutting carbon emissions and one of the biggest solutions to tackle climate change.

LINK:	http://www.tvbeurope.com/albert-good-energy-partner-reduce-carbon-foot...
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