Sony Pixel Power calrec Sony

Informing the Community and Bringing It Together

10/12/2019

Station Group of the Year: Hearst Television

Plenty of viewers flock to the news outlet that best aligns with their point of view, but the Hearst Television group is focused on breaking down the walls that divide us and pushing communities to focus more on their shared values than their differences. Motivated by Hearst TV local coverage of a mass shooting at a Pittsburgh synagogue in October 2018 and at a nightclub in Orlando in 2016, the company launched Project CommUNITY this year, an initiative that dives deep into the issues that divide communities, and celebrates the residents who are hustling to unite people.

There have been town halls and specials, and Project CommUNITY has resulted in close to 100 hours of content across the group. Stations have focused on race relations, gun violence, bullying and other timely issues.

We asked each station to create a plan, Hearst Television senior VP of news Barbara Maushard said. They produce stories to highlight the differences, and bring people from different sides together.

More Local Heroes: GM of the Year, Markets 1-25 | GM of the Year, Markets 26-50 | GM of the Year, Markets 51 | News Director of the Year | Multiplatform Broadcaster of the Year

KOAT Albuquerque did an immigration special. WTAE Pittsburgh brought survivors of shootings in Pittsburgh and Parkland, Florida, together to talk about recovery. WISN Milwaukee invited conservatives and liberals for dinner and an open discussion of the issues on which they clash. That allowed the participants to understand each others' perspectives a little better, Maushard said.

Jordan Wertlieb, Hearst TV president

Jordan Wertlieb, Hearst TV president, said the Project CommUNITY specials often win their time periods. There's an appetite for unique local content, he said.

The Hearst TV stations' weekly CommUNITY Champion features highlight just that the people who are working hard to bridge the gaps within their markets.

Total Commitment

Hearst Television owns 33 stations, including WBAL Baltimore, WCVB Boston, KCRA Sacramento, WESH Orlando and KMBC Kansas City. The stations reach 19% of the U.S. population.

The presidential election less than a year away will surely divide the country, but the Hearst group, long a leader in top-notch political coverage, is focused on clear, fact-based, impartial reporting on local politics with its Commitment 2020 venture. In the first 10 months of 2019, Hearst Television stations produced more than 100 hours of political coverage, including multiple debates. WLKY Louisville, for example, produced the gubernatorial debate in Kentucky, and WDSU New Orleans had tireless coverage of the Nov. 16 Louisiana gubernatorial runoff.

Partnering with FactCheck.org to distribute the most, and best, content possible, the stations play a vital role in covering the presidential footrace. KCCI Des Moines will detail all of the caucus action in Iowa, and WMUR Manchester has New Hampshire news blanketed.

We're digging deeper into understanding the different perspectives and different issues, Maushard said. We're helping our audience better understand the issues of importance.

WPBF West Palm Beach anchor Todd McDermott reports from Abaco Island after it was hammered by Hurricane Dorian.

Pitching in with the stations' coverage is Hearst Television's Washington, D.C., bureau, which has 15 staffers and connects elected officials in the Beltway with the viewers they represent.

Hearst stations breathe localism, investigative journalism and service to communities every day, National Association of Broadcasters president and CEO Gordon Smith said. With Jordan Wertlieb serving as chairman of the NAB board, I've seen the Hearst commitment to viewers up close and personal. Bar none, there's no better TV station group in America.

Working out of the Washington bureau is the group's National Investigative Unit, which launched in 2018. Mark Albert, formerly a correspondent at CBS News, heads the unit, which focuses on providing national context to local stories.

Also playing a key role in tackling the vital issues is weekly program Matter of Fact with Soledad O'Brien, produced by the Hearst group. The weekend show prides itself on offering conversations as diverse as America.

Sen. Bernie Sanders talks with WMUR Manchester, N.H., political director Adam Sexton.

O'Brien, former anchor on CNN and correspondent on HBO's Real Sports with Bryant Gumbel, is the host and the producer. Emerson Coleman, Hearst Television senior VP of programming, said the show began modestly late in 2015 but has grown and developed into a national show, reaching 93% of the country, and airing in 150 markets.

The Sunday-morning shows tend to be Washington insiders, Wertlieb said. Stories on Matter of Fact reflect the diversity of our country.

Hearst TV has also been connecting with viewers, and users, on digital platforms. The channels Stitch and Dispatches from the Middle launched late in 2018 and found their footing this year. Stitch offers uplifting stories from around the country, a welcome respite from the house fires, car accidents and crime that can dominate local news. Facebook Watch program Dispatch expands on compelling stories produced by the Hearst TV stations. Coleman has crafted Stitch stories into on-air specials; the next premieres in February.

Both Stitch and Dispatches From the Middle succeed in bringing Hearst TV stories to younger viewers who may not tune in to their local station at 6 p.m. or 11 p.m. They highlight great storytelling, Wertlieb said. They give stories more time to breathe than they might get in a newscast.

KCRA Sacramento reporter Brian Hickey on scene during October's Kincade fire in Sonoma County.

Market Mavens

Hearst TV stations are local powerhouses. Wertlieb proudly noted t
LINK: https://www.broadcastingcable.com/news/informing-the-community-and-bri...
See more stories from bandc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nexstar's WNCN Donates ENG Van for Training

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Riedel Brings Professional Live Production Into the Class...

Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...

19/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...

19/08/2026

EMAM together with PlayBox Neo and SNEWS launch combined...

Integrated platform melds media asset management, playout automation and newsroom workflows EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...

19/08/2026

Screen Australia releases the Private Investment Toolkit to strengthen screen industry financing pathways

Screen Australia releases the Private Investment Toolkit to strengthen screen in...

19/08/2026

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...

18/08/2026

IBC 2026: Riedel Implements Live Production Infrastructure at Edith Cowan University

Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...

18/08/2026

Panoramic from Panorama Labs

Company launch with stereo-imaging tool Panoramic is the debut release from Panorama Labs, a new company formed by mastering engineer Nicholas Di Lorenzo. C...

18/08/2026

Focusrite extend Control 2 support

Control software now available for older interfaces Focusrite have just announced the launch of an update that extends Control 2 software support their Scar...

18/08/2026

Call for the 20th Annual South African Film and Television Awards (SAFTAs20) Jury

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

18/08/2026

Corridor Television Pays $27,000 for Violating FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Disney's ABC Files First Amendment Lawsuit Against the FCC

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Lightware Integrates with SpectralBot to Accelerate AV Tr...

Lightware announces an integration with SpectralBot that helps system integrators and AV operators troubleshoot faster using augmented reality (AR), AI-assisted...

18/08/2026

Command Frame for After Effects

Command Frame for After Effects Scott Black August 18, 2026 0 Comments Free download, demonstrations, hands-on tests, and creator resources Want to t...

18/08/2026

Dot Group to show how cutting carbon cuts cost - live at...

At Stand 14.A57, the data company will demonstrate GreenDot and IBM Aspera together, giving media and entertainment businesses real-time visibility of what thei...

18/08/2026

Blue Lucy launches Connected Value Audit

New tool provides a robust audit of operational workflows, calculating the tangible value each delivers today, and informing business decisions for tomorrow. W...

18/08/2026

Media Utilities transitions to Media Utilities - a DigiNe...

Media Utilities is integrating its activities into DigiNet and will maintain a recognisable presence in the market under the name: Media Utilities, a DigiNet br...

18/08/2026

Appear demonstrates broadcast-grade REMI production over...

Proof of Concept validates reliable multi-camera live production from remote racecourses without fixed network infrastructure Appear ASA (Appear, OSE:APR), a g...

18/08/2026

Stingr brings frictionless second-screen interaction to I...

Stingr, a new venture from the founders of Hornets Tech, is bringing its second-screen interaction platform to IBC2026. The second screen has never really wor...

18/08/2026

Hiltron to Promote its Latest Generation Satellite Commun...

Long-established satellite equipment manufacturer and systems integrator Hiltron Communications will promote its new HACUX-IDU2 antenna control unit touchscreen...

18/08/2026

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System

EMAM, PlayBox Neo and SNEWS Launch Combined Nuvex System Brie Clayton August 17, 2026 0 Comments Integrated platform melds media asset management, pla...

18/08/2026

The United Stand Scales Live Fan Show with Blackmagic Design Workflow

The United Stand Scales Live Fan Show with Blackmagic Design Workflow Brie Clayton August 17, 2026 0 Comments ATEM Constellation 8K and HyperDeck Stud...

18/08/2026

Twin Cities PBS to Become Minnesota PBS

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

MPA, ByteDance Reach AI Copyright Protection Deal

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

DirecTV to Launch Curated Multiview for Live Sports

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Sinclair Taps Carol Kellum to Head Nebraska Stations

Share Copy link Facebook X Linkedin Bluesky Email...

18/08/2026

Corridor Television Pays $27,000 for Violations of FCCs EAS Rules

Share Copy link Facebook X Linkedin Bluesky Email...