Welcome to the House of Boobography: A unique collaboration between Fujifilm and CoppaFeel! this October
October 1, 2021
Print
As part of their ongoing partnership, Fujifilm and youth-focussed breast cancer awareness charity CoppaFeel! have collaborated on a unique exhibition in the heart of London's Covent Garden for the duration of October, held at the FUJIFILM House of Photography - Fujifilm's world-first concept store that celebrates every element of taking, making and sharing photos.
Breast Cancer Awareness Month, which takes place every October, aims to educate people about the risks of the disease, raise money for research and encourage regular checking of breasts, pecs and chests.
Fujifilm has worked closely with CoppaFeel! and award-winning photographer Kristina Varaksina to produce stunning imagery, shot on Fujifilm's groundbreaking medium-format GFX camera system. In an exploration of every fold, dimple, crinkle and curve that forms each person's unique landscape, the images act as a celebration of bodies in all their glory.
These photographs are now on display at the House of Boobography and form a key part of CoppaFeel!'s Know Yourself campaign which launched this September, and can be seen in print and on billboards across the country, from Paisley to Plymouth.
Alongside the Know Yourself Gallery, exclusive merchandise including t-shirts and tote bags is on sale, from which proceeds will be donated to CoppaFeel!. Visitors can immerse themselves in the boob landscape backdrop providing the perfect photo opportunity, reflect on how they get to know themselves and take with them free co-branded shower stickers and self-checking cards with handy tips on how to regularly check in with their bodies and spot early signs of breast cancer.
Sally Cope of the Women's Health Team at Fujifilm UK said: The FUJIFILM House of Photography is an immersive experience which encourages creativity. By transforming part of our space into the House of Boobography, we are proud to play a part in inspiring visitors and make self-checking a less intimidating subject. At Fujifilm, we understand the vital role of accurate and early diagnosis in surviving breast cancer, so we really wanted to help raise awareness of this message in an engaging way.
Kristina Varaksina, Photographer, said: It's an incredible honour to be a part of this project and collaborate with Fujifilm and CoppaFeel! on something so meaningful. I felt privileged to photograph and witness this inspiring group of people truly getting to know their bodies. This project showcases the opportunity photography presents as a medium to raise awareness about something as important as breast cancer.
Sin ad Molloy, Head of Marketing at CoppaFeel!, said: This is our third year of working with Fujifilm, a partnership built on improving breast cancer outcomes through impactful and innovative creativity. This year, we set out to shift young people's perceptions of breast cancer, and we hope that visitors to the House of Boobography take away the message that breast cancer is a relevant issue to young lives too - and, above all else, understand that nobody knows their body better than they do.
The House of Boobography is free to enter and is open throughout 1-31 October 2021 at the FUJIFILM House of Photography, 8-9 Long Acre, WC2E 9LH.
For further information: fujifilm-houseofphotography.com
For further information
Please contact Rhiannon Berriman, Corporate Communications Executive
Email: rhiannon.berriman@fujifilm.com
Tel: +44 (0)1234 572804
CoppaFeel! Press Office
Email: press@coppafeel.org
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
Welcome to the House of Boobography: A unique collaboration between Fujifilm and CoppaFeel! this October 
