Welcome to the House of Boobography: A unique collaboration between Fujifilm and CoppaFeel! this October
01/10/2021
October 1, 2021
As part of their ongoing partnership, Fujifilm and youth-focussed breast cancer awareness charity CoppaFeel! have collaborated on a unique exhibition in the heart of London's Covent Garden for the duration of October, held at the FUJIFILM House of Photography - Fujifilm's world-first concept store that celebrates every element of taking, making and sharing photos.
Breast Cancer Awareness Month, which takes place every October, aims to educate people about the risks of the disease, raise money for research and encourage regular checking of breasts, pecs and chests.
Fujifilm has worked closely with CoppaFeel! and award-winning photographer Kristina Varaksina to produce stunning imagery, shot on Fujifilm's groundbreaking medium-format GFX camera system. In an exploration of every fold, dimple, crinkle and curve that forms each person's unique landscape, the images act as a celebration of bodies in all their glory.
These photographs are now on display at the House of Boobography and form a key part of CoppaFeel!'s Know Yourself campaign which launched this September, and can be seen in print and on billboards across the country, from Paisley to Plymouth.
Alongside the Know Yourself Gallery, exclusive merchandise including t-shirts and tote bags is on sale, from which proceeds will be donated to CoppaFeel!. Visitors can immerse themselves in the boob landscape backdrop providing the perfect photo opportunity, reflect on how they get to know themselves and take with them free co-branded shower stickers and self-checking cards with handy tips on how to regularly check in with their bodies and spot early signs of breast cancer.
Sally Cope of the Women's Health Team at Fujifilm UK said: The FUJIFILM House of Photography is an immersive experience which encourages creativity. By transforming part of our space into the House of Boobography, we are proud to play a part in inspiring visitors and make self-checking a less intimidating subject. At Fujifilm, we understand the vital role of accurate and early diagnosis in surviving breast cancer, so we really wanted to help raise awareness of this message in an engaging way.
Kristina Varaksina, Photographer, said: It's an incredible honour to be a part of this project and collaborate with Fujifilm and CoppaFeel! on something so meaningful. I felt privileged to photograph and witness this inspiring group of people truly getting to know their bodies. This project showcases the opportunity photography presents as a medium to raise awareness about something as important as breast cancer.
Sin ad Molloy, Head of Marketing at CoppaFeel!, said: This is our third year of working with Fujifilm, a partnership built on improving breast cancer outcomes through impactful and innovative creativity. This year, we set out to shift young people's perceptions of breast cancer, and we hope that visitors to the House of Boobography take away the message that breast cancer is a relevant issue to young lives too - and, above all else, understand that nobody knows their body better than they do.
The House of Boobography is free to enter and is open throughout 1-31 October 2021 at the FUJIFILM House of Photography, 8-9 Long Acre, WC2E 9LH.
For further information: fujifilm-houseofphotography.com
For further information
Please contact Rhiannon Berriman, Corporate Communications Executive
Email: rhiannon.berriman@fujifilm.com
Tel: +44 (0)1234 572804
CoppaFeel! Press Office
Email: press@coppafeel.org
LINK: | https://www.fujifilm.com/uk/en/Welcome-to-the-Fujifilm-House-of-Boobog... |
See more stories from fujifilm |
More from Fujifilm
31/05/2023
Fujifilm Europe Officially Opens the New Fujifilm Print Experience Centre at European Headquarters
Ratingen, June 1, 2023 - FUJIFILM Europe GmbH today launches Print Experience Ce...
26/05/2023
Fujifilm Demonstrates Ink Savings And Secures Early Sales Of Its Acuity Printers At FESPA 2023
Sustainable savings Going the extra mile at FESPA 2023, Fujifilm has fitted ea...
24/05/2023
Fujifilm Launches Mirrorless Digital Camera FUJIFILM X-S20
FUJIFILM X-S20 When the XC15-45mmF3.5-5.6 OIS PZ is mounted The X-S20 is equipped with the back-illuminated 26.1MP sensor X-Trans CMOS 4 *3 and the high-spe...
24/05/2023
Fujifilm Launches FUJINON Lens XF8mmF3.5 R WR
XF8mmF3.5 R WR When mounted on the mirrorless digital camera FUJIFILM X-S20 The XF8mmF3.5 R WR is an UWA lens, consisting of 12 lens elements, including thr...
24/05/2023
Fujifilm Releases The FUJIFILM Xapp For The GFX / X Series Of Digital Cameras
Controlling a camera remotely with the XApp Transferring pictures saved in a camera with the XApp Fujifilm has worked on broadening the appeals of photography...
23/05/2023
Fujifilm Announces Brand-New Acuity Prime Hybrid Printer At FESPA 2023
Fujifilm today announces the launch of the Acuity Prime Hybrid printer, showcased for the first time on its stand (B10, Hall A1) at FESPA 2023. This ground-brea...
22/05/2023
Soyang Open House Event Demonstrates Award-Winning Capabilities of Fujifilm's 5m Acuity Ultra R2 Roll-fed Printer
Mark Mashiter - Soyang Europe Managing Director He adds: We already support a ...
10/05/2023
Fujifilm to Acquire Semiconductor High Purity Process Chemicals Business from Entegris for $700 Million
Learn more Contact Media contact FUJIFILM Holdings Corporation Corporate ...
09/05/2023
Wide Format Specialist Oedim Boosts Its Acuity Superwide Printer Fleet By Investing In An Acuity Ultra R2
The new printer, which has been installed at its 20,000 square metre site in Ja ...
04/05/2023
Fujifilm Reveals Upcoming Commercial Availability Of The Jet Press FP790 Digital Flexible Packaging Press At Interpack 2023
Fujifilm Europe today announces more details about its new digital flexible pack...
04/05/2023
Fujifilm Introduces New High Performance PDW4260 Flexo Water-Wash Processor For The Flexible Packaging And Repro House Market At Interpack 2023
Manuel Schrutt, Head of Packaging, EMEA says: At Fujifilm, we are constantly lo...
02/05/2023
Fujifilm Reduces The Carbon Footprint Of Its Analogue Inks With Innovative Cleaning Technology At Its Broadstairs Ink Manufacturing Facility
Moving from solvent to water-based cleaning Fujifilm's old pot cleaning pr...
27/04/2023
Fujifilm Breaks Ground on New 30 Million (4.5 Billion) Expansion To Grow Semiconductor Materials Manufacturing Capabilities in Europe
ANTWERP, Belgium - April 27, 2023 - FUJIFILM Corporation (President and CEO, Rep...
27/04/2023
Nuneaton Signs invests in the Acuity Prime 30 to support business growth
Daren Hollins, Head of Procurement at Nuneaton Signs said the company sought a new flatbed printer to speed up the production of its signs and manufactured good...
26/04/2023
Fujifilm UK launches community partnership agreement with Southill Park Cricket Club
Fujifilm UK, dedicated to innovating towards a healthier world and sustainable s...
17/04/2023
Fujifilm unveils the latest development roadmap for the Duvo series of FUJINON broadcast zoom lenses compatible with large sensors
* This is not the image of the final product. The roadmap is as of April, 2023. ...
14/04/2023
Mobile X-ray fluoroscopy system and Broadcast zoom lens win the Best of the Best Award of Red Dot Design awards
Best of the Best Award logo Red Dot Design Award 2023 logo 23 Red Dot Desig...
13/04/2023
Fujifilm partners with Germany-based dealer Modico to bolster Acuity Prime sales in Europe
Fujifilm today announces that it has formed a strategic partnership with Germany...
12/04/2023
Fujifilm releases lens-integrated long-range camera FUJIFILM SX1600
FUJIFILM SX1600 Long-range cameras are widely used in long-distance surveillance applications at international borders, ports, airports, etc. They are also sta...
12/04/2023
Fujifilm Europe announces XMF PressReady, a brand new digital workflow system to support the Revoria range
An example of what a workflow looks like in the product Following the announcem...
04/04/2023
World-first: Netherlands-based A1 Signs becomes first company to invest in an Acuity Prime L flatbed printer
Family-run wide format business A1 Signs has become the first company in the wor...
03/04/2023
Fujifilm announces the launch of its Revoria and ApeosPro C Series of toner presses in the UK
Fujifilm today announces that its Revoria and ApeosPro C Series toner presses ar...
03/04/2023
Our NHS at 75: Fujifilm UK partners with NHS England to launch photography competition for health service's staff and volunteers
NHS England, in partnership with Fujifilm UK, has today launched a national phot...
21/03/2023
Fujifilm to demonstrate its growing range of unique analogue and digital packaging solutions at interpack 2023
Fujifilm will exhibit its extensive portfolio of analogue and digital packaging ...
21/03/2023
Fujifilm Acuity Prime makes its Sign & Digital debut on Soyang/Josero stand
The recently announced partnership represents a shared commitment to innovation between Fujifilm and Josero, a Soyang Europe business Josero, a hardware suppl...
07/03/2023
Fujifilm announces commercial availability of the Acuity Prime L flatbed printer
Fujifilm has today confirmed that the Acuity Prime L flatbed printer is now commercially available. The printer, which was unveiled at FESPA 2022, is a larger v...
02/03/2023
Fujifilm announces the new INSTAX MINI 12 Instant Camera
RATINGEN, Germany, March 2, 2023 - FUJIFILM Europe GmbH, Imaging Division, has launched the new INSTAX MINI 12 Instant Camera (hereinafter MINI 12 ). Built wit...
02/03/2023
Fujifilm INSTAX UP! Smartphone App
FUJIFILM Europe GmbH, Imaging Division, has announced the launch of Fujifilm's free, downloadable INSTAX UP! Smartphone App (hereinafter INSTAX UP!), design...
28/02/2023
Fujifilm announces new generation of high quality, easy to operate thermal platesetters
Fujifilm today announces the launch of a new range of Luxel thermal platesetters...
13/02/2023
Fujifilm announces first global beta site for its Acuity Ultra Hybrid LED
Fujifilm announces first global beta site for its Acuity Ultra Hybrid LED February 13, 2023 Print Echo House in Surbiton, UK will trial the new superwide ...
09/02/2023
A journey into food culture with the new issue of Fujifilms Women4Women magazine
A journey into food culture with the new issue of Fujifilms Women4Women magazine Eating nourishes the body, but cooking nourishes the soul' Fatma Top u A...
09/02/2023
Fujifilm announces the commercial availability of its ApeosPro C series of light production digital printers
Fujifilm announces the commercial availability of its ApeosPro C series of light...
08/02/2023
FUJIFILM Holdings to donate 50 million yen [approx. 355,000] for people affected by the earthquakes centered in the southeastern part of Turkey
FUJIFILM Holdings to donate 50 million yen [approx. 355,000] for people affecte...
08/02/2023
Stepping up on sustainability
Stepping up on sustainability February 8, 2023 Print The FUJIFILM Speciality Ink Systems award-winning factory in Broadstairs, UK, manufactures high perfo...
06/02/2023
Fujifilm Expands its RxD Inkjet Pigment Dispersions Colour Range
Fujifilm Expands its RxD Inkjet Pigment Dispersions Colour Range February 6, 2023 Print New Orange, Green and Violet colours enable the formulation of ink...
23/01/2023
Fujifilm UK looks to boost wide format market presence with the appointment of new Wide Format Sales Manager
Fujifilm UK looks to boost wide format market presence with the appointment of n...
19/01/2023
Fujifilm Europe supports World Cancer Day
Fujifilm Europe supports World Cancer Day January 19, 2023 Print Fujifilm Europe has announced its partnership with World Cancer Day, an initiative led by...
10/01/2023
Fujifilm continues to expand packaging team with new recruits in Italy and Spain
Fujifilm continues to expand packaging team with new recruits in Italy and Spain New appointments will help to boost Fujifilm's packaging product sales ac...
06/01/2023
FUJIFILM Cellular Dynamics Announces License Agreement with Novo Nordisk for the Development of iPSC-Derived Cell Therapies
FUJIFILM Cellular Dynamics Announces License Agreement with Novo Nordisk for the...
06/01/2023
Thousands of photos from across Europe capture precious and special memories for Fujifilm printlife@home exhibition
Thousands of photos from across Europe capture precious and special memories for...
05/01/2023
Fujifilm Announces Addition of Splatoon 3 and Other Unique Features in the Updated INSTAX MINI LINK for Nintendo Switch Smartphone App
Fujifilm Announces Addition of Splatoon 3 and Other Unique Features in the Upda...
26/12/2022
Fujifilm and Utilization of Carbon Dioxide Institute sign a joint research agreement to develop technology toward decarbonized society
Fujifilm and Utilization of Carbon Dioxide Institute sign a joint research agree...
21/12/2022
Fujifilm to open FUJIFILM Creative Village in Tokyo
Fujifilm to open FUJIFILM Creative Village in Tokyo The new base for Fujifilm Group's design and IT development Designers and IT engineers exerting their ...
19/12/2022
Fujifilm Announces Asset Purchase Agreement with Inspirata, Inc. to acquire the company's Digital Pathology Business
Fujifilm Announces Asset Purchase Agreement with Inspirata, Inc. to acquire the ...