Sony Pixel Power calrec Sony

Pre-orders start in Europe for Sony BRAVIA XR MASTER Series Z9J 8K Full Array LED TV

30/04/2021

Sony announced the launch of pre-orders for the BRAVIA XR MASTER Series Z9 8KJ Full Array LED TV, which takes visual entertainment to the next level with immersive 8K and the revolutionary Cognitive Processor XR.

Sony's BRAVIA XR Z9J 8K HDR Full Array LED TVs are available for pre-order now in select European countries. These advanced TV sets are a part of the BRAVIA XR range and boast the new Cognitive Processor XR , which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear. Bearing the MASTER Series label, the Z9J TVs meet the strict criteria of Sony's top engineers and make beautiful images a reality.

When we see objects, we unconsciously focus on certain points. Cognitive Processor XR , powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point' is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike - something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what's on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

BRAVIA XR MASTER Series Z9J 8K HDR Full Array TVs lets you enjoy 8K pictures that feel deep, natural and real. Sony's revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with the precision of a Full Array LED panel, pictures pop from the screen with deep blacks and ultra-bright light. The TV's minimalist one slate design embraces the screen in a single pane of glass that's naturally elegant and keeps you focused on the picture. The Z9J is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

BRAVIA XR MASTER Series Z9J 8K HDR Full Array TVs feature the exclusive BRAVIA CORE service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

The Z9J TV is a great proposition for gamers, too, delivering the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM, for smooth and responsive gameplay when connected to a next-generation console.

Pricing and availability

The BRAVIA XR MASTER Series Z9J 8K HDR Full Array LED TVs in 85 inches are opening for pre-orders now in select European countries, with deliveries expected in May. The 75-inch version is expected to go on sale in June. For more information, please check your local Sony site at www.sony.eu.

MASTER Series Z9J (85 and 75 models) 8K LED TV features:

Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content

Combined with the precision of a Full Array LED panel, XR Triluminos Pro, XR Contrast Booster and XR 8K Upscaling delivers supreme 8K realism with deep blacks and intense brightness

Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur

X-Wide Angle technology provides vivid real-world colours from any angle while retaining more brightness

Acoustic Multi-Audio technology delivers cinematic surround sound and accurate sound positioning, providing pictures and sound in perfect harmony

BRAVIA CORE [i]: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles[ii] and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps[iii]. Learn more about this collaboration here: https://www.sony.net/bravia-core

Quick access to an array of content and services with Google TV[iv]

Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit [v]

Works with Alexa and Google Assistant

Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience

X-Anti Reflection minimises reflection for a distraction-free viewing experience

HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR)[vi], Auto Low Latency Mode (ALLM) and eARC

Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound[vii]

Ambient Optimization optimises picture and sound quality in any environment

Minimalist one slate design embraces the screen in a single pane of glass that's naturally elegant and keeps viewers focused on the picture without distraction

Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system

Netflix Calibrated Mode offers studio-
LINK: https://presscentre.sony.eu/pressreleases/pre-orders-start-in-europe-f...
See more stories from sony

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

25/03/2026

L3Harris, RFTEQ Sign Agreement to Advance Sovereign Electronic Warfare Capability in Australia

L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...

25/03/2026

L3Harris to Provide Autonomous Underwater Capability for US Navy Submarines

L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...

25/03/2026

Nielsen Names New Senior Leaders Supporting Sports, Advertising and Publishing Clients

The company expands leadership team under Chief Revenue Officer Amilcar Perez S...

25/03/2026

Stable TV Viewership in Poland in February as Warner Bros. Discovery Retains Top Spot

Winter Olympic Games Opening Ceremony features in top 10 programmes of the month...

25/03/2026

Mediaproxy to Show Upgrades to LogServer at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Hitomi transforms production synchronisation with the lau...

Providing wide view timing visibility across the entire production chain...

25/03/2026

Bitfocus showcases complete control at NAB Show 2026

Continuing development drives advances in security, availability, access and connectivity...

25/03/2026

Caudalie Paris HQ elevates brand experience with INFiLED...

Caudalie, the renowned French cosmetics brand, has unveiled a state-of-the-art 200-seat auditorium at its new headquarters in the historic Marais district of ce...

25/03/2026

Telestream Unlocks Adobe-Centric Media Pipeline and Strea...

Telestream, a global leader in media workflow technologies, today announced expanded integration with Adobe Premiere, Adobe Media Encoder (AME), and Frame.io, d...

25/03/2026

Marshall Electronics Showcases New Feature Rich CV320 and...

Marshall Electronics is expanding its lineup of high-performance POV cameras designed for broadcast, live production and professional AV applications with the d...

25/03/2026

OOONA Achieves TPN Gold Star Shield - the Highest Level o...

OOONA, a global provider of professional management and production tools for the media localization industry, announced today that it has been awarded the TPN G...

25/03/2026

Gray Media to Simulcast 2026 Atlanta Braves Home Opener

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

2026 NAB Show Exhibitor Insight: Appear

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Deepfakes Vulnerable to AI Fingerprint Hacks, Study Finds

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

SipMX launches at NAB Show 2026 to democratize media orch...

SipRadius, specialists in secure, low-latency media transport, will drive innovation and interoperability still further with the launch of the SipMX Alliance at...

25/03/2026

QuickLink to Showcase StudioPro Video Production Ecosyste...

QuickLink, a leading provider of award-winning video production and remote contribution solutions, will showcase its award-winning StudioPro ecosystem at The 2...

25/03/2026

Alfalite returns to NAB Show alongside FOR-A showcasing L...

Alfalite, the only European manufacturer of LED screens, will once again be present at NAB Show, the leading global event for the broadcast, media and entertain...

25/03/2026

First Time Exhibitor IPC Introduces One Link Keypanels fo...

PC, a leading provider of integrated communication solutions, will make its NAB 2026 Show debut in Booth C 3341. The company will highlight the newly branded On...

25/03/2026

LTN showcases satellite-to-IP migration solutions for cha...

Open video transport network simplifies satellite transition with new partnerships and global reach as spectrum auction nears LTN will demonstrate how its purp...

25/03/2026

Leader to present full suite of advanced Test and Measure...

Test & measurement innovator, Leader Electronics, will present the full range of Leader, PHABRIX and LeaderPhabrix T&M solutions at the NAB Show, which takes pl...

25/03/2026

MNC Software Appoints Heartland Video Systems as North Am...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the appointmen...

25/03/2026

Samsung Launches Shoppable TV Experience with Amazon

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Gray Media to Simulcast 2026 Atlanta Braves to Home Opener

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Starfish highlights flexible TS Splicer releases and new Monitoring Dashboard at NAB Show

Starfish highlights flexible TS Splicer releases and new Monitoring Dashboard at...

25/03/2026

XLNTSOUND Elevates Video Production with Blackmagic Design

XLNTSOUND Elevates Video Production with Blackmagic Design Brie Clayton March 24, 2026 0 Comments Audio company upgrades workflow with Blackmagic Cine...

25/03/2026

First Time Exhibitor IPC Introduces One Link Keypanels for One Connect Intercom Platform at NAB 2026

First Time Exhibitor IPC Introduces One Link Keypanels for One Connect Intercom ...

25/03/2026

FOR-As Software-Defined, AI-Powered Development Advances with Nippon TV and NVIDIA Technology

NBC Sports Deploys viztrick AiDi to Stream Live Events in 9:16 Mobile-First Form...

25/03/2026

Blowing Off Steam: How Power-Flexible AI Factories Can Stabilize the Global Energy Grid

At the half-time whistle of the UEFA EURO 2020 round of 16 football match betwee...

24/03/2026

Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 NAB Show

Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 N...

24/03/2026

NAB 2026: Mediaproxy Highlights Enhancements to its LogServer suite at NAB Show 2026

Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Sh...

24/03/2026

Canada's Cgep de Jonquire and Calrec Take Five With a TV Studio Upgrade

C gep de Jonqui re, a public college in Qu bec, has upgraded its TV studio complex with five Calrec Brio consoles and a Dante IP network. The installation was c...

24/03/2026

American Association of Professional Baseball Expands Broadcast Partnerships with RYZ, Bally Sports Live, NLSE, FTF Sports, and SLVR

The American Association of Professional Baseball (AAPB) has announced new and r...

24/03/2026

Ateme KYRION Enabled NT's Nationwide Contribution Network During Southeast Asian Games 2025

National Telecom Public Company Limited (NT) used Ateme's KYRION platform fo...

24/03/2026

FDJ United Upgrades Lottery Production with Grass Valley UHD Cameras

Grass Valley has expanded its relationship with ImSoPROD, the TV production entity of FDJ United, with the deployment of LDX C98 compact cameras across its nati...

24/03/2026

Scripps Sports Launches Free Streaming Channel Scripps Sports Network on March 24

The E.W. Scripps Company is launching Scripps Sports Network (SSN), a free, ad-s...

24/03/2026

SVG Sit-Down: NEP Platform VP Dan Murphy on Software-Driven Production and the Future of Live Sports Workflows

NEP Group has launched NEP Platform, a new software orchestration system that un...

24/03/2026

Daktronics Installs New Video Display and Ribbon Boards at Chase Field

Daktronics has partnered with the Arizona Diamondbacks to design, manufacture and install a new LED video display and three ribbon boards at Chase Field in Phoe...

24/03/2026

Grass Valley Upgrades University of Pittsburgh Athletics to ST 2110 IP Production Infrastructure

Grass Valley has completed an upgrade of University of Pittsburgh Athletics'...

24/03/2026

Daktronics to Upgrade LED Displays at Wrigley Field

Daktronics is upgrading eight LED displays at Wrigley Field in Chicago, totaling more than 8,300 square feet, using the Daktronics Renew product line. The upgra...

24/03/2026

ASG Appoints Kevin Poole as Senior Project and Support Manager

Advanced Systems Group has appointed Kevin Poole as Senior Project and Support Manager within the ASG Workflow and Tools practice. The position is newly created...

24/03/2026

SVG New Sponsor Spotlight: Verimatrix's Juan Martinez on Safeguarding Live Sports Content

In an increasingly streaming-centric world, protecting high-value live sports co...

24/03/2026

The Countdown Is On! Prep for Vegas with SVG's SportsTech@NABShow Blog

Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Show, April 19-22 in Las Vegas, booth W1423. The update includes AI tools, native ...

24/03/2026

The Creator Economy's Growing Impact: Building the Modern Production Studio With Second Rodeo Productions' CEO Scott Brown

The production studio has worked with content juggernauts such as MrBeast, The R...

24/03/2026

MLB Local Media To Keynote Regional Sports Production Summit, June 29-30, Denver

The event will also feature a State of the Industry address from sports-media veteran and strategic advisor Patrick Crakes....

24/03/2026

Victory+ Launches NWSL Sunday Night Soccer Franchise

Victory , a free sports streaming service owned by A Parent Media Co. (APMC), has launched its NWSL Sunday Night Soccer franchise. The platform says the launch ...