Introducing the New Amazon Fire TV with 4K Ultra HD and Fire TV Stick with Voice Remote

Introducing the New Amazon Fire TV with 4K Ultra HD and Fire TV Stick with Voice Remote

The new Amazon Fire TV is 75% more powerful, with best-in-class Wi-Fi, support for Alexa, and 4K Ultra HD-and is still less than $100

Amazon Fire TV offers the most 4K Ultra HD movies, and is half the price of any other 4K Ultra HD streaming media player

Voice features on Fire TV just got better: Alexa, the brain behind Echo, is now available on Fire TV devices-ask for music, information, weather, traffic, and more

Over 3,000 channels, apps, and games now available-more than Apple TV, Roku, Chromecast, or any other streaming media player-plus you can now add up to 128 GB of additional storage via microSD to take advantage of this great selection

New Fire TV Stick with Voice Remote-simple and easy-to-use voice search and Alexa integration via included remote-all for less than $50

SEATTLE--(BUSINESS WIRE)--Sep. 17, 2015-- (NASDAQ: AMZN)-Last year, Amazon introduced the first Amazon Fire TV, combining voice search that actually works, fast and powerful performance, and an open ecosystem to deliver the easiest way to watch Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, and more on your big-screen TV. Since launch, Fire TV has become the #1 best-selling Amazon device category, with Fire TV Stick quickly becoming Amazon's fastest-selling product ever. Today, Amazon is making those best-selling products even better. Introducing the next generation of Fire TV-the new Amazon Fire TV with support for 4K Ultra HD, and the new Fire TV Stick with Voice Remote.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150917005639/en/

The all-new Amazon Fire TV (Photo: Business Wire)

The new Amazon Fire TV is available for pre-order today for just $99.99 www.amazon.com/fire-tv and will start shipping on October 5. Fire TV Stick with Voice Remote is available for pre-order today for $49.99 at www.amazon.com/fire-tv-voice and will start shipping October 22. Fire TV Stick is also still available for purchase for $39.99 at www.amazon.com/fire-tv-stick.

Fire TV devices have the most channels, apps, and games of any streaming media player, and are the easiest way to enjoy movies, TV shows, music, and live TV from services such as Netflix, Amazon Video, HBO NOW, Hulu, WatchESPN, SHOWTIME ANYTIME, Sling TV, STARZ PLAY, ENCORE PLAY, NBC News, Prime Music, Spotify, Pandora, Vevo, Plex, A&E, YouTube.com, and more. Plus, the new Amazon Fire TV provides access to more 4K Ultra HD movies than any other streaming media player, with 4K content from Netflix, Amazon Video, and Prime Video. Already available in 4K are shows and movies from Amazon Video such as Transparent, Better Call Saul, American Hustle, and Amazing Spiderman 2, as well as shows and movies such as Narcos and Marvel's Daredevil from Netflix.

The team has packed an incredible amount of technology and innovation into a tiny package, said Jeff Bezos, Amazon.com Founder and CEO. The new Fire TV includes 4K support, more processing power, Alexa integration, the largest selection, and exclusive features-for less than $100. The new Fire TV Stick with Voice Remote brings voice search and Alexa integration for less than $50. These are powerful devices at incredible prices.

The All-New Amazon Fire TV-Tiny Box, Huge Performance-$99.99

True-to-Life Picture Quality with 4K Ultra HD

4K Ultra HD is the next generation of entertainment and delivers a more realistic entertainment experience with 4x the resolution of 1080p. Amazon Fire TV is half the price of any other 4K Ultra HD streaming media player. With 4K support for Prime Video, Amazon Video, and Netflix, Fire TV also provides access to more 4K Ultra HD movies than any other device. Movies and TV shows already available in 4K include award-winning shows like Transparent, Better Call Saul, and Orphan Black, and blockbuster movies such as Captain Phillips, Men in Black 3, and Money Ball-with more being added regularly.

Better HD Video Quality for More Customers

The new Amazon Fire TV is built to support High Efficiency Video Coding (HEVC). In the coming months, the new Amazon Fire TV will deliver more 1080p high-definition streams from Amazon Video than ever before with HEVC-even if you don't own a 4K TV. HEVC is roughly 2x more efficient at encoding video than the current industry standard, H264, so less bandwidth is needed to deliver high-quality video streams. As a result, the majority of Fire TV customers will now get to experience high-quality, 1080p TV shows and movies from Amazon Video.

Built for Speed

The first Fire TV delivered industry-leading performance-now, Fire TV is even better, with 75% more processing power, and still less than $100. The new Amazon Fire TV has 5x the processing power of the latest generation Roku, and 8x the processing power of Chromecast. It comes packed with a MediaTek 64-bit quad-core processor, a dedicated GPU, plus 4x the memory of the latest generation Chromecast, and Roku.

Powerful Wi-Fi Performance

Fire TV features the latest standard in Wi-Fi technology-802.11ac MIMO-which gives you faster throughput and longer range for better performance, even if your router is located in another part of the house.

Expandable microSD Storage

In addition to the 8GB of on-device storage, Fire TV now offers expandable storage via microSD card slot for up to 128GB of additional storage for downloaded apps and games.

World-Class Customer Service with Mayday Screen Sharing

Mayday Screen Sharing brings Mayday-powered customer service to the Fire TV streaming box, delivering 24x7, 365 days-a-year technical assistance-for free. When you call customer service by phone, the Amazon expert can remotely connect to your Fire TV-with your permission-to answer any questions you may have or to help t

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