Italy's Largest Public Broadcaster RAI Expands Use of Avid Software and Storage

Avid (Nasdaq: AVID) today announced that multichannel broadcaster Radiotelevisione Italiana (RAI) is making extensive enhancements to optimize the flexibility and scalability of the production workflows serving its five national broadcast channels. The company's multi-year agreement with Avid extends RAI's longstanding use of Avid solutions and consists of upgrades to the MediaCentral platform, Media Composer video editing software and the addition of Avid NEXIS storage systems.

As a multichannel broadcaster delivering a massive volume of original content, it's crucial to be ready to scale production capacity whenever we need it, said Ubaldo Toni, Director of Technology, RAI. Augmenting our workflows with the latest Avid solutions gives us a powerful foundation to deliver on today's commitments and easily scale to support future projects.

RAI recently completed migration to Avid NEXIS | E5 media storage systems for channels Tg1, 2, and 3, RaiNews24, and Rai Parlamento, totaling six petabytes of available storage. This storage upgrade enables RAI's teams to access content and projects across their network from anywhere in real time. RAI's selection of Avid NEXIS storage reduces its carbon footprint and delivers cost savings from lower power consumption and reduced rack space compared to its prior storage solution.

The upgrade will also include moving to the latest version of Avid's MediaCentral | Production Asset Management system. Users will migrate from the existing MediaCentral | UX to the innovative web-based MediaCentral | Cloud UX , delivering seamless collaborative workflows for news, production and archive. The upgrades also include an increased number of Avid Media Composer | Ultimate editing software

seats. With support for hundreds of third-party products in the Avid ecosystem, the open MediaCentral platform is key to RAI's dramatically enhanced workflow flexibility.

Leading broadcasters such as RAI are achieving scalability and collaboration on highly flexible foundations that solve today's needs and leave the door open for easy growth, said Tom Cordiner, Chief Revenue Officer, Avid. RAI is capturing significant new workflow advantages with MediaCentral, Avid NEXIS and Media Composer, ensuring they have the available content production resources they need in one integrated solution. We're proud to continue our partnership with RAI as they go further and faster to innovate programming across their channels.

For more Information about Avid MediaCentral and Avid NEXIS, visit www.avid.com/products/mediacentraland www.avid.com/products/avid-nexis.

LINK:	https://www.avid.com/press-center/italys-largest-public-broadcaster-ra...
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