Marquis' Survey Reveals Responding to Changing Viewing Habits is No.1 Challenge Facing Broadcasters 13 Jan 2014
Marquis Media Partners has today announced the results of its recent executive survey designed to expose the key challenges currently facing the broadcast industry. Senior executives in the industry were questioned about their businesses' most pressing issues and changes in consumer viewing habits' was shown to be their greatest business challenge, while content management and distribution across multiple platforms' led in terms of the greatest operational and technology challenges faced by the industry today.
CTOs, directors, VP's and other industry executives were asked to rank a series of statements in order of the degree of challenge faced by their organisation, explains Tom Hassall, marketing communications manager Marquis Media Partners. This revealed some important data and showed that responding to viewers' changing demands for content: whether that is the variety of material or distribution platform preferences, is broadcasters' main concern over other issues such as cost or resource management for example.
55% of the respondents said changes in consumer viewing habits and preferences' was the greatest business challenge facing their organisation compared with 32% who stated it was the increasing cost of servicing and maintaining the expanding variety of consumer platforms', confirms Hassall. Interestingly, only 3% ranked insourcing versus outsourcing as their number one issue suggesting that broadcasters still have their focus firmly on satisfying their customers' needs.
The survey covered business challenges as well as operational management issues, continues Hassall. From an operational perspective, 25% of respondents cited content distribution to multi platforms' as the most significant challenge facing their organisation, compared with 18% who selected managing change in the broadcast IT world'. We also questioned the senior executives about technology issues and again content management across multiple platforms' was the key issue, with 55% ranking this as their number one IT challenge, followed by end to end integration and standards from commissioning through production to consumer delivery' (15%), servicing regionalisation requirements - long-form and advertising' (7%) and content security (7%).
The data from our survey, perhaps not surprisingly, clearly demonstrates that broadcasters' main concerns are with delivering the right product in the right format to viewers and this driving their business and operational thinking, confirms Andrew Ioannou, partner, Marquis Media Partners. However, meeting demand is only one element of running a successful (and profitable) broadcast operation.
The results of the survey reflect much of the work Marquis Media Partners has been doing with clients in the USA, Europe and Middle East, continues Ioannou. Improving the efficiency of content workflow for multiple platforms and channel management projects have taken a higher profile over the last year. The partnership is focused on helping broadcasters to improve business efficiencies and assist with the strategy, planning and design of workflows and supporting technology to meet these challenges. Working in partnership with our broadcast clients we ensure that streamlined workflows are combined with the correct mix of content delivered over the right platforms, in this way it becomes straightforward to respond to the changing needs of viewing habits.
The full analysis of the results of Marquis' survey will be discussed at an industry dinner to be held in London in February. For further information about please go to http://marquisbroadcast.com
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Marquis' Survey Reveals Responding to Changing Viewing Habits is No.1 Challenge Facing Broadcasters 13 Jan 2014
