
comScore Announces Global Integration with Flurry from Yahoo to Bring Independent Audience Measurement to Mobile App PublishersPartnership Streamlines Mobile App Measurement to Help Mobile App Publishers Attract Ad Dollars
RESTON, VA, February 19, 2015 - comScore, Inc. (NASDAQ : SCOR), a leader in measuring the digital world, today announced an integration with Flurry from Yahoo (NASDAQ: YHOO) through Yahoo's Flurry Pulse solution, which will enable Flurry clients to streamline application tagging required for unified measurement in comScore Mobile Metrix and MMX Multi-Platform. Mobile app publishers around the globe using Flurry Pulse will be able to easily implement audience measurement across their mobile assets - including reach, frequency and duration - in order to better monetize their mobile apps and grow advertising revenue via trusted, independent comScore metrics.
With mobile app engagement surging, publishers need an independent currency to quantify audiences and demonstrate value to media buyers, who are faced with a mounting number of media buying options, said Kelly Barrett, Vice President at comScore. As consumers use an increasing number of screens each day, metrics that are comparable across platforms are more critical than ever. Our global partnership with Flurry from Yahoo aims to accelerate the growth of mobile ad dollars by making it easy for mobile app publishers to meet advertiser needs and monetize their content.
Over the last several years, comScore has introduced multiple mobile measurement offerings to help mobile reach its full potential. This includes the launches of MMX Multi-Platform in 2013, validated Campaign Essentials Mobile in 2014 and Video Metrix Multi-Platform earlier this year, each of which provide independent measurement for media buyers and sellers to fairly transact.
To learn more about Flurry Pulse or to express interest in participating in the beta period, please visit: http://developer.yahoo.com/flurry-pulse. The beta period for this integration is expected to begin in the second quarter of 2015.
For more information: Contact Us
About Mobile Metrix
comScore Mobile Metrix captures total mobile audience behavior on browsers and apps across smartphones and tablets. With Mobile Metrix, publishers can demonstrate the value of their mobile audiences to advertisers, while agencies and advertisers can strategically plan and buy digital advertising on mobile platforms to achieve their campaign objectives. To learn more, please visit: www.comscore.com/MobileMetrix.
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