
NVIDIA Transforms Product Design with Iray VCA, Replacing Physical Prototypes with Interactive, Photorealistic Digital Models
New Visual Computing Appliance Scales to Dramatically Accelerate Ray Tracing in Leading Design Applications
Public Relations
Jen Andersson
PR Manager Northern Europe
NVIDIA
jandersson@nvidia.com
Harvard PR
+44 (0)207 861 2871
NVIDIA@harvard.co.uk
SAN JOSE, Calif.-GTC-March 25, 2014-NVIDIA today introduced a GPU rendering appliance that dramatically accelerates ray tracing, enabling professional designers to interact with computer models of such high visual fidelity that it can largely replace the lengthy, costly process of building physical prototypes.
The NVIDIA Iray Visual Computing Appliance (VCA) combines hardware and software to greatly accelerate the work of NVIDIA Iray - a photorealistic renderer integrated into leading design tools like Dassault Syst mes' CATIA and Autodesk's 3ds Max. Because the appliance is scalable, multiple units can be linked, speeding up by hundreds of times or more the simulation of light bouncing off surfaces in the real world.
As a result, automobiles and other complex designs can be viewed seamlessly at high visual fidelity from all angles. This enables the viewer to move around a model while it's still in the digital domain, as if it were a 3D physical prototype.
Iray VCA lets designers do what they've always wanted to - interact with their ideas as if they were already real, said Jeff Brown, vice president and general manager of Professional Visualization and Design at NVIDIA. It removes the time-consuming step of building prototypes or rendering out movies, enabling designs to be explored, tweaked and confirmed in real time. Months, even years - and enormous cost - can be saved in bringing products to market.
NVIDIA is working with all software companies that license Iray technology about adding support for Iray VCA. At this week's GPU Technology Conference, Iray VCA is being shown powering a range of applications, including Bunkspeed Drive, from RTT; Iray for Maya, from 0x1 Software; and Iray+ for 3ds Max, from Lightwork Design.
Understanding Critical Design Issues
Prior to Iray VCA, design teams have typically relied on workstations using one or two GPUs to create 3D visual models. The most sophisticated solutions, involving clusters of machines, have limited interactive quality or require the creation of movies of product designs. And both prevent a full understanding of critical design issues, such as undesirable reflections on a windshield.
Iray VCA delivers unprecedented rendering performance using eight of NVIDIA's most powerful GPUs, each with 12GB of graphics memory, which together deliver 23,040 CUDA architecture cores. It has both 10GigE and InfiniBand connections, so rendering clusters of multiple Iray VCAs can be easily built up over time. Its exclusive Iray cluster-management software dynamically allocates Iray VCAs to meet the demands of the day's workload.
Iray VCAs can be conveniently located in an IT center and serve their rendering power on demand, while requiring little or no technical support.
Honda an Early Adopter
Honda Research and Development's styling design department is an initial user, with a prototype cluster made up of 25 nodes to refine styling designs on future cars.
For our styling design requirements, we developed specialized tools that run alongside our RTT global standard platform, said Daisuke Ide, system engineer at Honda Research and Development. Our TOPS tool, which uses NVIDIA Iray on our NVIDIA GPU cluster, enables us to evaluate our original design data as if it were real. This allows us to explore more designs so we can create better designs faster and more affordably.
Product Availability
Iray VCA systems will be available starting in summer through a global VAR network of certified system integrators, including CADnetwork, Fluidyna, IGI and migenius. Pricing is $50,000 in North America, and includes an Iray license and the first year of maintenance and updates.
More information on Iray VCA is available at www.nvidia.com/irayvca.
To Keep Current on NVIDIA:
Like NVIDIA on Facebook.
Connect with NVIDIA on LinkedIn.
Use #GTC14 on Twitter.
View NVIDIA videos on YouTube.
Keep up with the NVIDIA Blog.
Use the Pulse news reader to subscribe to the NVIDIA Daily News feed.
About NVIDIA
Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the art and science of visual computing. The companys technologies are transforming a world of displays into a world of interactive discovery - for everyone from gamers to scientists, and consumers to enterprise customers. More information at http://www.nvidia.co.uk/page/press_room.html and http://blogs.nvidia.com.
Certain statements in this press release including, but not limited to, statements as to: the impact, benefits and availability of NVIDIA Iray VCA are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: global economic conditions; our reliance on third parties to manufacture, assemble, package and test our products; the impact of technological development and competition; development of new products and technologies or enhancements to our existing product and technologies; market acceptance of our products or our partners products; design, manufacturing or software defects; changes in consumer preferences or demands; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission, or SEC, including its For
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
16/06/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
16/06/2025
The Cannes Lions International Festival of Creativity is officially underway for...
16/06/2025
On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio con...
16/06/2025
TYSONS, Va. Tegna Inc. is embarking on a notable expansion of their already substantial local news programming by launching live and on-demand, local newscasts ...
16/06/2025
Netflix has announced that it is expanding its global programmatic ad offerings by partnering with Yahoo DSP. This will enable brands to buy Netflix advertising...
16/06/2025
Instrument now boasts full NKS support
Sub51 and Soundtrax have just announced the launch of an updated and improved version of their innovative sample-base...
16/06/2025
NEW YORK In a landmark agreement to overtake the burgeoning connected TV (CTV) advertising market, Amazon Ads and Roku today announced a new integration that gi...
16/06/2025
ATLANTA, BALTIMORE, CINCINNATI and IRVING, Texas The four major broadcast groups behind the ATSC 3.0-based EdgeBeam Wireless datacasting joint venture today nam...
16/06/2025
BURLINGTON, Mass. Avid today announced an extended agreement with Amazon MGM Studios to integrate Avid's Media Composer and Avid NEXIS on Amazon Web Service...
16/06/2025
Maxon, maker of powerful, approachable software for creators working in 2D and 3D design, motion graphics, visual effects, gaming and more, today announced the ...
16/06/2025
Alfalite, the only European manufacturer of LED displays, announces the launch of SKYPIX RGBW & IM, a new series of ceiling-mounted LED panels designed specifi...
16/06/2025
Two new compact 4HP modules introduced
ALM/Busy Circuits have just announced the launch of two new Eurorack modules, the Pip Filter and Pip LFO, both of whi...
16/06/2025
16 Jun 2025
VEON Announces USD 35 Million Share Buyback Announcement marks the third phase of USD 100 million share buyback program
Dubai, June 16, 2025: VEON...
16/06/2025
Save 40% or More on All Ivory II Collections!From now through June 30th, enjoy huge savings on all Ivory II Piano Collections. Our biggest discounts ever are be...
16/06/2025
Behind The Broadcast Booth, Ep. 3: Golf. My Future. My Game. Founder and CEO Cra...
16/06/2025
The REMI Revolution Is Here: How Remote Production Technology in Esports Pioneer...
16/06/2025
From Super Bowl to Indy 500, New Orleans Artist Frenchy' Captures Energy of...
16/06/2025
NFL Films Enhances Post Studio With Dolby Atmos Audio Forty-three channels of audio enable the facility to migrate to immersive By Dan Daley, Audio Editor
Mo...
16/06/2025
SVG New Sponsor Spotlight: Storj's David Colantuoni on Expanding Cloud-Based...
16/06/2025
Grass Valley 4K Cameras Head to Greece for View Master Events' New OB Truck By Ken Kerschbaumer, Editorial Director
Monday, June 16, 2025 - 2:33 pm
Pri...
16/06/2025
Monday 16 June 2025
Sky Arts' Access All Arts Week, a free nationwide arts ...
16/06/2025
Monday 16 June 2025
Families and children are invited to dress up, have fun and raise money to protect nature
WWF UK and Sky Kids are teaming up to launch Wea...
16/06/2025
The Rohde & Schwarz R&S M3AR radio family reaches 10,000 unit milestone, demonst...
16/06/2025
FOX Advertising Launches Enhanced Brand Storytelling Program with Strategic Inve...
16/06/2025
Run with Ray is back! RT Radio 1's The Ray D'Arcy Show hits the road th...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...