Snell Unveils Format Conversion On Demand at NAB04

Snell today announced the launch of its Quasar OD format converter, the latest software to be created with Snell's On Demand framework. It is a truly universal file-based solution enabling seamless format conversion between 4K, 1080p, HD, and SD. Optimized to create stunning pictures for all interlaced and progressive content, this latest On Demand application delivers no compromise image quality at a competitive price point.

Quasar OD combines Snell's world class intelligent adaptive de-interlacing technology to deliver maximized vertical resolution for all types of content. The system eliminates unwanted jaggies and picture tearing, for the best quality end result.

One of the main issues creative professionals face when transitioning from the interlaced to progressive domain is compromised image quality. This includes loss of resolution on moving and static images, jaggies and picture tearing. Quasar OD delivers the world's best format conversion technology to address these issues, explains Jeremy Courtney, business leader, Snell On Demand Quasar OD combines Snell's image processing expertise with a scalable software framework to give broadcast and post production professionals the means to deliver content with zero compromise on quality.

Quasar OD removes the restrictions of specifically designed hardware and is available at $4,800 for a single license. It will begin shipping from mid-2014.

For more information about Snell OD, visit http://www.snellondemand.com/

About Snell:

Snell creates unique and Emmy award-winning technologies to help broadcasters, content owners and content providers to process and manage their valuable media assets. Recognized as global leaders in image processing, Snell applies over 40 years of media expertise to help customers achieve greater efficiencies and increase revenue while delivering their content to multiple distribution platforms. The company continues to innovate and is at the forefront of technology enabling customers to transition to IT, cloud, 4K, IP and UHD workflows. Through its core divisions - TV Everywhere and Live TV - it brings tangible business benefits across the production value chain, whether a single or multi-channel facility, national broadcaster or OTT provider. Snell serves more than 2000 broadcasters, post facilities and global media companies in more than 100 countries. Snell is a Quantel company. For more information visit http://www.snellgroup.com.

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