It's Official: NFL Inks Rights Deals With Amazon, CBS, ESPN/ABC, FOX, and NBC Through 2033 The deals begin in 2023 and are reportedly worth a total of $105 billion By Jason Dachman, Chief Editor
Thursday, March 18, 2021 - 4:24 pm
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After months of industry chatter, the NFL has officially signed long-term media rights deals with Amazon, CBS, ESPN/ABC, FOX, and NBC for the distribution of NFL games. The new agreements, which will begin with the 2023 season and run through the 2033 season, are reportedly worth more than $100 billion (Sportico reports about $105B while NY Times reports $110B) - a significant hike from the $43.1 billion the four networks (not including Amazon) will have paid when the current packages expire.
The deals include NFL's first-ever all digital package with Amazon Prime Video picking up exclusive rights to Thursday Night Football. In addition, CBS and Fox will both onto their respective Sunday packages while also adding additional streaming rights (on Paramount and Tubi, respectively), ESPN remains the home of Monday Night Football while ABC will join the Super Bowl rotation, NBC also keeps Sunday Night Football and adds streaming rights for Peacock.
These new media deals will provide our fans even greater access to the games they love. We're proud to grow our partnerships with the most innovative media companies in the market, NFL Commissioner Roger Goodell says. Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the League and will permit us to continue to grow and improve our game.
Amazon Makes History With First All-Digital NFL Rights Package
In the NFL's first ever all-digital package, Amazon Prime Video has acquired the rights to be the exclusive home of Thursday Night Football across hundreds of compatible digital devices. The NFL and Amazon first partnered on Thursday Night Football as part of a Tri-Cast distribution model during the 2017 season.
NFL games are the most watched live programming in the United States, and this unprecedented Thursday Night Football package gives tens of millions of new and existing Prime members exclusive access to must-watch live football on Prime Video, says Mike Hopkins, SVP of Prime Video and Amazon Studios. NFL fans from across the country will enjoy a premium viewing experience with Thursday Night Football, as well as access to a broad selection of content including award-winning Amazon Originals available on Prime Video.
CLICK HERE for more details on Amazon's NFL rights package
CBS Holds onto AFC Sunday Package, Picks up Digital Rights for Paramount
With its new multi-platform agreement, CBS retains the rights for the American Football Conference (AFC) package of Sunday afternoon games. All games will be broadcast on the CBS Television Network and streamed live on Paramount , ViacomCBS' flagship streaming service. CBS is the NFL's longest-running media partner having first begun televising NFL games in 1956.
The NFL has been a cornerstone of CBS Sports programming for more than 60 years, says Sean McManus, Chairman, CBS Sports. We are extremely pleased to extend our long-standing partnership with the NFL for the next decade. The NFL is the most valuable content in all of media, and we are excited that the deal allows for more Sunday afternoon games than ever before and we retain the NFL's most-watched time slot. This wide-ranging deal includes significantly expanded rights, and we look forward to continued growth and to maximizing the enormous value of the NFL across all of our CBS Sports platforms.
CLICK HERE for more details on CBS's NFL rights package.
ESPN Retains Monday Night Football, While ABC Adds Two Super Bowls
ESPN will continue to be the NFL's television partner for cable's most-watched series, Monday Night Football. Additionally, ABC has acquired the rights to televise two Super Bowls along with exclusive regular season games. ESPN subscribers can stream one International Series game on an exclusive national basis every season and the new agreement allows ESPN the opportunity to simulcast all ABC and ESPN games on ESPN . The new agreement for ESPN covers 11 years, including a 10-year deal beginning in 2023 and a bridge year deal in 2022. As part of these agreements, there will be an increased ability to flex games to Monday Night Football.
When ESPN and the NFL work best together, the results are transformational for sports fans and the industry, Jimmy Pitaro, Chairman, ESPN and Sports Content. Some of the most remarkable collaborative examples have occurred in the past 12 months and have demonstrated the extraordinary range of The Walt Disney Company that is fundamental to this agreement. There are so many exciting new components, including Super Bowls and added playoff games, new end-of-season games with playoff implications, exclusive streaming games on ESPN , scheduling flexibility and enhancements, and much more. It's a wide-ranging agreement unlike any we've reached with the NFL, and we couldn't be more energized about what the future holds.
CLICK HERE for more details on ESPN/ABC's NFL rights package.
FOX Keeps NFC Sunday Package and Expands Digital Rights
FOX has renewed its agreement to produce the National Football Conference (NFC) package of Sunday afternoon games that it acquired in 1994. FOX expanded its digital rights, including for its AVOD streaming platform Tubi to deliver NFL programming on digital platforms. America's Game of the Week has been the most-watched show in all of television for the last 12 seasons and the most-watched NFL window for the last 20 seasons.
Today we extend our 27-year partnership with the NFL and solidify the foundation of our
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It's Official: NFL Inks Rights Deals With Amazon, CBS, ESPN/ABC, FOX, and NBC Through 2033 The deals begin in 2023 and are reportedly worth a total of $105 billion By Jason Dachman, Chief Editor 
