SVG Summit 2024: Digital Engagement Workshop Tackles Apps, Social, and Streaming Video Delivery Track features deep dives with FOX Sports, the New York Giants, and NBC Sports coverage of the Paris Olympics By Brandon Costa, Director of Digital Thursday, December 5, 2024 - 10:56 am
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Sports broadcasting is no longer a one-way street and, at the 2024 SVG Summit, we'll dive into all of the hot topics in the streaming delivery of live sports video in our annual Digital Engagement Workshop.
Today, live sports video experiences thrive by combining interactivity, gamification, personalized data, and a touch of social engagement, creating dynamic and immersive viewing that captivates audiences. But what innovative technologies and creative strategies are shaping these engaging, real-time experiences and keeping fans glued to live sports?
REGISTER: SVG Summit (December 16-17, New York City)
Join us for this dynamic SVG Summit track where industry leaders will explore the latest trends and exciting opportunities driving the future of next-gen sports delivery. Highlights from the agenda include a one-on-one conversation with Fox Sports' Senior Director, Digital Production Operations Ricardo Perez-Selsky on the topic of producing social-exclusive programming around marquee sporting events and a presentation from the New York Giants' VP and Executive Producer Don Sperling and VP, Digital Strategy David Dominik on the team's digital strategy behind the franchise's celebration of its 100th season.
Here's the workshop's full agenda:
1:30 1:35 p.m.
Welcoming Remarks by Lead Sponsor, MediaKind
Presented by:
Erik Ramberg, MediaKind, VP, Business Development and Strategic Partners
1:35 2:15 p.m.
Fan Engagement 2025: What Strategies and Technologies are Changing the Game in Live Sports Video?
Engagement is the modern-day currency in media and entertainment, and nowhere is there more experimentation and innovation than in the streaming of live sports. A panel of industry leaders will offer their experiences in gamification, interactivity, alternate broadcast feeds, and the various other technologies and strategies that are changing how leagues and broadcasters engage fans of all ages through video.
Confirmed Panelists:
Chris Allen, Red5, CEO and Co-Founder
Ben Cohon, DAZN, VP, Brand Partnerships & Client Solutions, North America
Tim Stevens, Verizon Business Group, Global Leader, Strategic Innovation, Sports, Media & Entertainment
2:15 2:30 p.m
When AI Isn't Good Enough - How NBC Sports Delivered High-Quality Captioning in Near-Real Time for Olympic Highlights
Is it possible to caption thousands of digital highlights with human quality in near real time? Find out how NBC Sports and 3Play Media worked together to make the impossible possible for the summer 2024 Olympic and Paralympic Games.
Presenters:
Rob McKnight, NBC Sports, Director, Media Management and Operations
Josh Miller, 3Play Media, Co-Founder and Co-CEO
2:30 3:00 p.m.
A New York Story: The Digital, Production and Event Strategy Behind Giants 100
A season-long campaign, years in the making, to honor the 100-year history of one of sports' more iconic franchises is going to touch every aspect of an organization: from branding, production, to in-stadium experiences, to special events, and beyond. But how does a team mark such an important anniversary on digital and social media, as well as every vertical platform? Executives from the New York Giants offer a look at the digital strategy behind their celebration of a century of football in the Big Apple.
Presenters:
David Dominik, New York Giants, VP, Digital Strategy
Don Sperling, New York Giants, VP and Executive Producer
3:00 3:45 p.m.
Networking Break in Exhibits
3:45 4:15 p.m.
FOX Sports' Commitment to Digital-First Production
When it comes to surrounding major live events with custom, targeted programming for digital and social platforms, FOX Sports is in an elite class. In this one-on-one conversation, get an inside look at FOX Sports' digital production strategy, the facilities they have built to support it, and the work done for social around this past summer's EURO and Copa America tournaments.
Speaker:
Ricardo Perez-Selsky, Fox Sports, Senior Director, Digital Production Operations
4:15 4:30 p.m.
Peacock Reaches New Heights in Live Sports Streaming with Harmonic and AWS
NBCU's Peacock set several viewership records for live streamed events in 2024 with its coverage of NFL Exclusive games and the Summer Olympic Games in Paris. Learn how Peacock accomplished this feat at scale with superior video quality and a 100% success rate by enlisting an all-star team of technology partners led by Harmonic and AWS.
Speakers:
Naman Diwaker, NBCUniversal, Vice President, Video Software Engineering
Eric Ferrell, Harmonic, Strategic Account Director, Video Business
Yana Podroubaeva, AWS, Senior Account Leader - Media & Entertainment, Games, and Sports
Moderator:
Gil Rudge, Harmonic, Senior Vice President, Video Products and Americas Sales
4:30 5:00 p.m.
Tech Perspectives: The Maturation of Streaming
As opportunities for live content rightsholders grow, a core truth remains in live streaming and digital video delivery at scale: performance matters. How are technologies under the hood of the some of the industry's most successful streaming services evolving and what new developments will help move the business forward? This panel discussion of tech leaders will address the pressing topics of today and tomorrow.
Confirmed Panelists:
Rick Allen, ViewLift, CEO
Jean Macher, Harmonic, Senior Director, Global SaaS Solutions
Erik Ramberg, MediaKind, VP, Business Development and Strategic Partners
5:00 5:30 p.m.
Ready For The Big Leagues? How
