Sony Pixel Power calrec Sony

SVG Summit 2024: Digital Engagement Workshop Tackles Apps, Social, and Streaming Video Delivery

05/12/2024

SVG Summit 2024: Digital Engagement Workshop Tackles Apps, Social, and Streaming Video Delivery Track features deep dives with FOX Sports, the New York Giants, and NBC Sports coverage of the Paris Olympics By Brandon Costa, Director of Digital

Thursday, December 5, 2024 - 10:56 am

Print This Story | Subscribe

Story Highlights

Sports broadcasting is no longer a one-way street and, at the 2024 SVG Summit, we'll dive into all of the hot topics in the streaming delivery of live sports video in our annual Digital Engagement Workshop.

Today, live sports video experiences thrive by combining interactivity, gamification, personalized data, and a touch of social engagement, creating dynamic and immersive viewing that captivates audiences. But what innovative technologies and creative strategies are shaping these engaging, real-time experiences and keeping fans glued to live sports?

REGISTER: SVG Summit (December 16-17, New York City)

Join us for this dynamic SVG Summit track where industry leaders will explore the latest trends and exciting opportunities driving the future of next-gen sports delivery. Highlights from the agenda include a one-on-one conversation with Fox Sports' Senior Director, Digital Production Operations Ricardo Perez-Selsky on the topic of producing social-exclusive programming around marquee sporting events and a presentation from the New York Giants' VP and Executive Producer Don Sperling and VP, Digital Strategy David Dominik on the team's digital strategy behind the franchise's celebration of its 100th season.

Here's the workshop's full agenda:

1:30 1:35 p.m.

Welcoming Remarks by Lead Sponsor, MediaKind

Presented by:

Erik Ramberg, MediaKind, VP, Business Development and Strategic Partners

1:35 2:15 p.m.

Fan Engagement 2025: What Strategies and Technologies are Changing the Game in Live Sports Video?

Engagement is the modern-day currency in media and entertainment, and nowhere is there more experimentation and innovation than in the streaming of live sports. A panel of industry leaders will offer their experiences in gamification, interactivity, alternate broadcast feeds, and the various other technologies and strategies that are changing how leagues and broadcasters engage fans of all ages through video.

Confirmed Panelists:

Chris Allen, Red5, CEO and Co-Founder

Ben Cohon, DAZN, VP, Brand Partnerships & Client Solutions, North America

Tim Stevens, Verizon Business Group, Global Leader, Strategic Innovation, Sports, Media & Entertainment

2:15 2:30 p.m

When AI Isn't Good Enough - How NBC Sports Delivered High-Quality Captioning in Near-Real Time for Olympic Highlights

Is it possible to caption thousands of digital highlights with human quality in near real time? Find out how NBC Sports and 3Play Media worked together to make the impossible possible for the summer 2024 Olympic and Paralympic Games.

Presenters:

Rob McKnight, NBC Sports, Director, Media Management and Operations

Josh Miller, 3Play Media, Co-Founder and Co-CEO

2:30 3:00 p.m.

A New York Story: The Digital, Production and Event Strategy Behind Giants 100

A season-long campaign, years in the making, to honor the 100-year history of one of sports' more iconic franchises is going to touch every aspect of an organization: from branding, production, to in-stadium experiences, to special events, and beyond. But how does a team mark such an important anniversary on digital and social media, as well as every vertical platform? Executives from the New York Giants offer a look at the digital strategy behind their celebration of a century of football in the Big Apple.

Presenters:

David Dominik, New York Giants, VP, Digital Strategy

Don Sperling, New York Giants, VP and Executive Producer

3:00 3:45 p.m.

Networking Break in Exhibits

3:45 4:15 p.m.

FOX Sports' Commitment to Digital-First Production

When it comes to surrounding major live events with custom, targeted programming for digital and social platforms, FOX Sports is in an elite class. In this one-on-one conversation, get an inside look at FOX Sports' digital production strategy, the facilities they have built to support it, and the work done for social around this past summer's EURO and Copa America tournaments.

Speaker:

Ricardo Perez-Selsky, Fox Sports, Senior Director, Digital Production Operations

4:15 4:30 p.m.

Peacock Reaches New Heights in Live Sports Streaming with Harmonic and AWS

NBCU's Peacock set several viewership records for live streamed events in 2024 with its coverage of NFL Exclusive games and the Summer Olympic Games in Paris. Learn how Peacock accomplished this feat at scale with superior video quality and a 100% success rate by enlisting an all-star team of technology partners led by Harmonic and AWS.

Speakers:

Naman Diwaker, NBCUniversal, Vice President, Video Software Engineering

Eric Ferrell, Harmonic, Strategic Account Director, Video Business

Yana Podroubaeva, AWS, Senior Account Leader - Media & Entertainment, Games, and Sports

Moderator:

Gil Rudge, Harmonic, Senior Vice President, Video Products and Americas Sales

4:30 5:00 p.m.

Tech Perspectives: The Maturation of Streaming

As opportunities for live content rightsholders grow, a core truth remains in live streaming and digital video delivery at scale: performance matters. How are technologies under the hood of the some of the industry's most successful streaming services evolving and what new developments will help move the business forward? This panel discussion of tech leaders will address the pressing topics of today and tomorrow.

Confirmed Panelists:

Rick Allen, ViewLift, CEO

Jean Macher, Harmonic, Senior Director, Global SaaS Solutions

Erik Ramberg, MediaKind, VP, Business Development and Strategic Partners

5:00 5:30 p.m.

Ready For The Big Leagues? How
LINK: https://www.sportsvideo.org/2024/12/05/svg-summit-2024-digital-engagem...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

09/04/2026

ENCO to Showcase New aiTrack Capabilities at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

LTN Unveils Network Enhancements in Advance of C-Band Changes

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FOR-A Buys Tamura Corp. Information Equipment Business

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Imagine Showcases Expanded Multiviewer Portfolio at 2026...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

Harmonic Extends Hybrid Streaming Leadership with AI and...

Purpose Built Monitoring From Live Production to Master Control to OTT, Across On Prem and Cloud Environments At the 2026 NAB Show (April 19-22, Las Vegas Con...

09/04/2026

LTN unveils network enhancements as broadcaster satellite...

New advances meet surge in demand for broadcast-grade IP migration as C-band spectrum auctions approach LTN announces major enhancements to its purpose-built g...

09/04/2026

Hitomi Broadcast Expands Sales Team with Nicola Milburn

Hitomi Broadcast has expanded its sales team with the addition of Nicola Milburn as Technical Sales Manager. In this role, Nicola will work with customers and p...

09/04/2026

Layercake and Ceeblue Announce Strategic Integration to D...

Revolutionary combined solution brings sub-second latency, resilient delivery, and workflow orchestration to global broadcasters and digital platforms Layercak...

09/04/2026

BIA Increases 2026 Local Ad Forecast to $184.5 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Yospace surpasses 10 billion ads stitched in a single mon...

Yospace exceeded 10 billion dynamically stitched ads in a single month, reaching 11.6 billion as ad-supported streaming surged. Driven by a packed global sports...

09/04/2026

Bitmovin Expands Live Encoding and Observability Solution...

Bitmovin has expanded its Live Encoding and Observability solutions to provide true end to end, real time insights across live streaming workflows, from encodin...

09/04/2026

Leyra Powers the Launch of Icelandic Broadcaster RUVs Str...

Leyra has announced the launch of Icelandic public broadcaster R V's streaming service on Samsung and LG Smart TVs. R V is the first public broadcaster to d...

09/04/2026

3Play Media Launches AI Dubbing Solution for YouTube Crea...

3Play Media, a global leader in video accessibility and localization, today announced an AI Dubbing solution purpose-built for YouTube creators. The company, wh...

09/04/2026

Big Blue Marble Recognized as AWS Managed Services Provid...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions, has been recognized as an Amazon Web Services (AWS) Managed Services Provider (MSP...

09/04/2026

PDC Cleeng and Urban Zoo partner to launch new global str...

The Professional Darts Corporation (PDC) has officially launched its revamped global streaming service, PDC TV, in collaboration with Cleeng and sports technolo...

09/04/2026

Cleeng launches industry first cross-platform AI agents t...

Cleeng, the Subscriber Retention Management (SRM ) pioneer, today announced a raft of new AI agents for its AI Assistant to accelerate decision-making and autom...

09/04/2026

Hearst Taps Merzigo to Expand Presence on YouTube, Facebook

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Fox Jumps Into Prediction Markets with Kalshi Integration

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

NAB Show: Kokusai Denki To Feature New, Affordable 4K Broadcast Camera

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Corus Taps Appear for IP-First Operations

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

2026 NAB Show Exhibitor Insights: Big Blue Marble

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

FCC Extends Audible Crawl Rule Waiver for 18 Months

Share Copy link Facebook X Linkedin Bluesky Email...

09/04/2026

Pliant Technologies Showcases Expanded Accessories at NAB...

New Charging, Connectivity, and Mounting Solutions Now Available LAS VEGAS, APRIL 8, 2026 Pliant Technologies will highlight a range of new accessories at th...

09/04/2026

Media Links Brings Ultra Resilient IP Transport Proven at...

As live production continues its shift to IP, the challenge is no longer adoption it's reliability. At NAB Show 2026 (Booth W2033), Media Links will demon...

09/04/2026

QuickLink Launches StudioPro Town Hall at 2026 NAB Show

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, launches its new AI-powered add-on for its StudioPro p...

09/04/2026

The Hive Group Releases White Paper on the FCC Upper C-Ba...

The Hive Group has published a new white paper, No Safe Harbor: Why the FCC's Upper C-Band Auction Demands Early Action from Broadcasters ahead of NAB Sho...

09/04/2026

Saranyu Technologies Renews VisualOn Optimizer VoD Subscr...

Saranyu Technologies today announced the renewal of its Optimizer VoD subscription with VisualOn. The announcement coincides with NAB Show 2026, taking place Ap...

09/04/2026

Brian Fenton Joins RT Sunday Game GAA Panel for 2026 Championship

RT Sport has announced Brian Fenton will join its Sunday Game GAA punditry panel for the 2026 Championship, featuring across video, audio, online including the...

09/04/2026

Time for some fresh air: Tracks & Trails is back

Doireann N Ghlac in returns as presenter, with the first episode airing this Friday at 8.30pm on RT One and RT Player The beloved walking series Tracks & T...

09/04/2026

Strength and Destiny Collide: Samson: A Tyndalston Story' Arrives in the Cloud

A timeless story of grit, faith and rebellion takes center stage as Samson: A Ty...

09/04/2026

April 08, 2026

New technique for synthesizing branched molecules could accelerate the development of future medicines Scripps Research chemists solve a longstanding problem in...

08/04/2026

SVG College Sports Media Awards 2026: Entry Deadline is Monday, April 13

The deadline to enter the 18th Annual SVG College Sports Media Awards in association with NACDA is rapidly approaching! Submit your entries to this year's c...

08/04/2026

SVG Campus Shot Callers: Trever Sheets, Senior Director, ACC Network, Virginia Tech

The Pittsburgh product helps lead more than 100 annual ESPN broadcasts as part o...

08/04/2026

SVG Sit-Down: Harmonic's Jean Macher on Turning Live Sports Content Into a Smarter Monetization Engine

Dynamic ad insertion, AI-based technologies, programmatic advertising are some o...

08/04/2026

Announcing the 2026 Fellows for the Sundance Institute Cultural Impact Residency on Sundance Collab

Seven Fellows Selected for Second Year of Residency in Honor of Social Justice L...

08/04/2026

From Tokyo to the World: Watch Bad Bunny's Billions Club Live Concert on Spotify

On March 7, Bad Bunny made history with his first-ever performance in Asia, taki...

08/04/2026

De Tokio para el mundo: Mira el concierto Billions Club Live de Bad Bunny en Spotify

El 7 de marzo, Bad Bunny hizo historia con su primera presentaci n en Asia, subi...

08/04/2026

Tube Lab from Fuse Audio Labs

New channel strip plug-in revealed The latest plug-in to be added to the Fuse Audio Labs line-up emulates a selection of vintage hardware units, combining c...

08/04/2026

Blue Cat Audio release Axiom 2.3

Guitar & bass multi-effects software overhauled Blue Cat Audio's flagship guitar and bass multi-effects software has recently received a significant upd...

08/04/2026

Merging Technologies launch Pyramix 16

PanNoir mixer integration, Dolby Atmos Renderer & more Merging Technologies have just launched Pyramix 16, the latest major update to their renowned DAW sof...

08/04/2026

Updating QUARTZ Router Module Firmware Over-The-Air

Applicable Products Part number Description QUARTZ-22-LTE (EU) Dual Port Dual SIM LTE Router (EU) QUARTZ-COMPACT-11-LTE (EU) Single Port Compact LTE ...

08/04/2026

YEP September 2025 Newsletter (2)

The September 19, 2025 YEP Newsletter highlights a group visit to the Academy Museum of Motion Pictures, where participants explored exhibits showcasing the art...

08/04/2026

Proven On Orbit: L3Harris Congratulates Missile Defense Agency for Receiving Top Defense Honor for HBTSS

The L3Harris HBTSS satellite is proven on orbit, successfully demonstrating trac...

08/04/2026

From Earth to Mars: Resilient Communications Powering the Space Economy

Image Credit: NASA. Artist rendering of a space communications satellite in orbit, representative of the resilient, multiband infrastructure supporting mission ...