Sony will return to IBC 2016 this year to inspire and engage broadcasters, demonstrating continued insight, influence and proof points as it partners with customers to transform the media industry. Further building on its Beyond Definition vision and heritage, Sony will highlight how it is backing organisations across the broadcast landscape to re-imagine their approach to media production. In particular Sony will explore how innovations in the fields of image, IP and workflow are enabling new ways for audiences to engage with media creators and their content.
Sony will be joined by its peers to unveil products, systems and solutions, and to discuss new technology standards underpinning new ways of working for media organisations. Sony will present case studies of customers who have successfully introduced new ways of working, as well as introducing European audiences to its new HDC-4800 system camera for the first time. A key focus will be on how Sony is working alongside its partners and competitors to deliver solutions that suit the real world practicalities of modern broadcasting, ensuring technology breakthroughs are established in the context of interoperability, legacy value and reliable uptime.
Sony will be exhibiting its full ecosystem from acquisition through production to archive in the Elicium Hall at the RAI Convention Centre in Amsterdam from 9th to 13th September.
The media industry has seen considerable change, and this transformation has driven a growth in disruptive technologies. While the potential for improving audience experiences is expanding rapidly, so too are the challenges faced by broadcasters and vendors alike. As an industry overall were shifting towards workflows that combine insight and business efficiency alongside creative technologies, which is why a solutions approach needs to be adopted. With this in mind, our customers look to us to act as their technology innovator, solutions provider and business partner, said Michael Harrit, Marketing Director, Sony Europe.
This is why IBC is always an exciting time for us - it brings customers and the industry together to explore what could be achieved, continued Michael Harrit. So much has changed over the last 12 months alone. Take IP in live production, for example: weve moved from a phase of discussion and exploration into delivering interoperable IP technologies based on an open standards approach, in the broadcast production industry. We ve recently gone one step further by introducing an IP Live Studio at our DMPCE facility in Pinewood Studios, and are working in collaboration with industry partners to give broadcasters hands-on experience of building a complete IP Live chain. Were also looking forward to showcasing our award winning Media Backbone Hive solution, which gained recognition at NAB earlier this year by winning the IABM Game Changer award, and the latest enhancements and business benefits from the rest of the Media Operations Management range.
Sony will be exhibiting in the Elicium Hall, RAI Amsterdam. The Sony press conference is scheduled for 9am CET on Friday, September 9th, and will be streamed live.
For more information visit pro.sony.eu.
#SonyIBC16
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Sony will return to IBC 2016 this year to inspire and engage broadcasters, demonstrating continued insight, influence and proof points as it partners with customers to transform the media industry. Further building on its Beyond Definition vision and heritage, Sony will highlight how it is backing organisations across the broadcast landscape to re-imagine their approach to media production. In particular Sony will explore how innovations in the fields of image, IP and workflow are enabling new ways for audiences to engage with media creators and their content. 
