HANDS campaign

HANDS campaign The PHABRIX HAnds -I want one campaign was designed to introduce a new hand held portable device into the broadcast market.

The PHABRIX Hands I want one campaign was designed to introduce a new hand held portable device into the broadcast market. Test and measurement equipment has been traditional seen as a not-so-intersting product proposition so the campaign had to introduce a lot of fun and humour in its execution.

The Hands theme played upon the portability of the product with many coloured hands reaching toward the product in;

Articles

Advertising campaigns

EDM (electronic direct mail) promotions

International stand design

T shirt and fly swatter hands product give aways

The campaign was launched early 2014 in time for NAB and separated itself from the more corporate blue colour of the Rx rack mount range, the new product had to have a personality and the coloured hands focussed attention,

The stand was fitted with animated hands and a trip beam activated a message from 12 audio boxes that shouted I want one as people passed the stand. There were six of these that created a crowd sense as people walked by the stand causing an attraction and a query as to what the product was on offer.

Hands invite swatters were given out to the international sales force to invite them to a party at NAB.

The campaign proved universally successful in all languages and has had the effect of presenting PHABRIX as a highly innovative technology wrapped around a youthful happy theme.

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