Bell Media Streams Global Sporting Events

Bell Media Deploys Haivision HD H.264 Makito Encoders and Decoders for

Broadcast Backhaul for Global Sporting Event Coordination MONTREALand CHICAGO Nov. 27, 2012 Haivision today announced that Bell Media, Canada's premier multimedia company and owner of CTV, purchased Makito low-latency, high-performance H.264 encoders and decoders for CTV use. As Canada's leading television station, CTV is using the appliances for broadcast backhaul and monitoring operations during coverage of high-profile sporting events.

Bell Media purchased 35 Makito encoders and 22 Makito decoders. The low-latency inter-continental HD video pipeline established with the Makitos and a dedicated fiber link is used by CTV in two ways. First, multiple HD video feeds from any given event location are encoded into H.264 and sent back to the CTV broadcast center in Toronto for incorporation with in-studio commentary for news pieces. Second, CTV establishes multiple return feeds to event locations so onsite production crews can have immediate and real-time access to other broadcast stations in their home region.

CTV has been transferring unusually large amounts of video from remote locations this year, so we needed to ensure our broadcast backhaul operation could handle the demand with ease, said Andrews Marchisio, project lead at Bell Media. Low-latency, high-performance encoding was crucial, which is why we chose Haivision. There's a very short list of companies that provide the level of latency we need, and when it comes to ultra-low latency for broadcast backhaul, Haivision is one of the best in the industry.

The Makito family of high-performance encoders and decoders delivers up to 1080p60 HD H.264 video at incredible performance levels. The Makito combines 70 millisecond end-to-end latency with a rich feature set to address the advanced needs of multiuse streaming, IPTV, secure video distribution, and live media management.

Broadcasters have a huge need for video transport across the globe outside of the traditional scope of contribution, said JoAnne Gaudreau, vice president of marketing at Haivision. The Makito is widely accepted due to its specific price performance capabilities. The Makito helps broadcasters deliver a large complement of quality streams to decision makers throughout their organizations regardless of location.

More information about Makito encoders and decoders, along with other Haivision products, is available at www.haivision.com.

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About Haivision

Haivision delivers advanced technology for streaming, recording, managing, and distributing secure IP video and interactive media within the enterprise, education, medical/healthcare, and federal/military markets. Haivision is a private company based in Montreal and Chicago, with technical excellence centers in Beaverton, Ore.; Austin, Texas; and Hamburg, Germany. With a global sales and support organization, Haivision distributes its products through value-added resellers, system integrators, distributors, and OEMs worldwide. More information is available at www.haivision.com.

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For further information, please contact:

Haivision:

Anna Kozel, Marketing and Communications Manager

Tel: +1 (514) 334-5445

Email: anna@haivision.com

Website: www.haivision.com

Agency Contact:

Veronica Esbona

InGear PR

Tel:+1 (954) 392-6990

Email: veronica@ingearpr.com

LINK:	http://www.haivision.com/news/BellMedia2012...
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