All Press ReleasesShare
All press releases
Enterprise And Media Organizations Drive Revenue, Engagement, And Demand With Brightcove Solutions, Independent Study Reveals
Brightcove customers can experience robust results, including a 225% and 226% ROI in less than six months, independent studies showBOSTON, December 2, 2021 - Brightcove Inc. (Nasdaq: BCOV), the global leader in video for business, released findings that enterprises and media organizations can generate 225% and 226% ROI respectively with Brightcove and see a full return on the initial investment in less than six months. The commissioned Total Economic Impact (TEI) studies conducted by Forrester Consulting examined cost savings and business benefits with Brightcove solutions for enterprise and media organizations.
Forrester Consulting interviewed decision-makers at multiple enterprise and media organizations with experience using Brightcove. Respondents came from organizations headquartered in the US and EMEA, all with multi-billion dollars of annual revenues. The enterprise interviewees represented industries including automotive manufacturing, technology manufacturing, and media services that primarily use video to sell products and services and train their employees. The media organizations' interviewees represented decision-makers at media organizations already using Brightcove to stream and monetize their content.
Enterprise ROI
The study found that after the investment in Brightcove, the interviewees' organizations gained increased insights, reduction in management and distribution time of content, and most importantly increased digital engagement. Decision-makers who deployed the videos hosted by the Brightcove platform in conjunction with revenue-generating offerings found that their organization could use the analytics Brightcove provided to adapt their content to meet the needs of their different audiences whether employees, customers, or partners. Prior to using Brightcove, enterprises had disjointed video management solutions and workflows and strived for improved analytics, the ability to scale content, and syndicate videos for distribution to any source.
One platform product manager in the technology manufacturing sector cited Brightcove's user experience and easy-to-use interface as considerably better than their previous video providers solution. Their team realized they could globalize videos more quickly with multilingual metadata, whereas before the team needed to manually change titles, thumbnails, and subtitles. As part of an organization that operates in 27 locales, the team now spends less time on manually translating videos, and more time focusing on high-value workflows, such as content creation and campaign strategy.
Multiple users cited the benefits of Brightcove's user experience and easy-to-use interface, the business impact of which includes savings on resource expenditure through content management efficiencies including: 80% reduction in time it takes to migrate content with advanced processing power 83% reduction in time spent on manual content management tasks 50% reduction in spend for additional content distribution and management 75% reduction in video syndication time
Media ROI
As media organizations search for ways to expand their offerings globally, there is an increased need for superior video quality, faster time to market, and ways to monetize their content. The study found that media customers that use the Brightcove platform can better distribute and monetize live and on-demand video content on multiple platforms more securely and reliably. Prior to using Brightcove, media organizations missed expansion opportunities due to technical complexities like slow transcoding times, failure and downtime during peak demand, and time-consuming quality assurance processes.
With Brightcove's platform, media organizations are able to expand more easily to new markets and devices through faster transcoding of content, more reliable content processing, and improved end-viewer experiences resulting in increased customer lifetime values.
A global head of media technology at a media/entertainment organization, commented on Brightcove's constant technology enhancements, resulting in better quality with more bandwidth. After switching from their legacy solution to Brightcove, they noticed a significant increase in quality for their audiences.
Other key outcomes for media organizations include: 15-25% increase in potential audience over modeled period 80% reduction in time to migrate content to improve ability to scale 83% reduction in time spent on manual content management tasks 75% reduction in the number of compliance violations
Companies know that video is THE most effective way of connecting with their audiences. Too frequently, however, companies have not been able to quantify the business benefits or even know what metrics they should be targeting to improve, said Jennifer Griffin Smith, CMO, Brightcove. Forrester's findings provide guidance into the key areas of opportunity for our customers including improved user engagement, increased audience acquisition, new market expansion, and revenue generation. It also highlights, in our opinion, the experience we have at Brightcove in helping companies scale their operations more effectively and measure business impact.
To read the Forrester Total Economic Impact study for Enterprise organizations, visit https://www.brightcove.com/en/resources/downloads/studies/forrester-tei-study/
To read the Forrester Total Economic Impact study for Media organizations, visit https://www.brightcove.com/en/resources/downloads/studies/forrester-tei-study-media/
About Brightcove Inc. Brightcove creates the world's most reliable, scalable, and secure video technology solutions to build a greater connection be
Europe Stories
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
03/12/2025
S an Nollaig
Celebrate 2025's top Irish sporting stars with RT Sport Awards live from RT Studios on RT One and RT Player
RT pays tribute to Ror...
02/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
02/12/2025
--
The International Electrotechnical Commission (IEC), the International Organization for Standardization (ISO), and the International Telecommunication Unio...
02/12/2025
Harmonic's cOS Platform Will Redefine Subscribers' Quality of Experience, Lowering Churn SAN JOSE, Calif. - Dec. 2, 2025 - Harmonic (NASDAQ: HLIT) today...
02/12/2025
S an Nollaig
Hollywood blockbusters The Banshees of Inisherin, Barbie and Oppenheimer make their Irish TV debut
Tune into the classics such as Love Actual...
02/12/2025
Showcasing fresh Irish storytelling and emerging talent Storyland 2025 signals a fantastic time for Irish drama
RT and F s ireann/Screen Ireland are proud to...
01/12/2025
MANCHESTER, UK - November 2025 - Announced two days before the 30th anniversary of Oasis' debut album, Definitely Maybe, the Oasis Live '25 tour marks t...
01/12/2025
01 Dec 2025
Kyivstar and Ukrainian Ministry of Digital Transformation Select Go...
01/12/2025
The prequel to the global hit Sky Original mob crime saga, Gomorrah' is a s...
01/12/2025
Featuring Florence Welch, Red Hot Chilli Peppers' Flea, designer Bella Freud...
01/12/2025
Fox Corporation Chief Financial Officer Steve Tomsic to Participate in Upcoming ...
01/12/2025
Arvato Systems' Virtual Private Cloud (VPC) Receives BSI C5 Certification (T...
01/12/2025
Summary This short video gives you an summary of the changes in under two minutes.
--...
01/12/2025
As the festive season approaches, RT Supporting the Arts is proud to showcase a...
01/12/2025
Festive specials of Christmas in Kilmainham presented by Marty Whelan, High Road Low Road, Callan Kicks the Year and Keys to My Life
Ring in the New Year with ...
01/12/2025
Architect and television presenter Hugh Wallace, best known to RT audiences as a long-serving judge on Home of the Year, has died at the age of 68.
In a state...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...
25/11/2025
Tracy Bonareri Onchoke, an investigative journalist from Kenya is the winner of the Thomson Foundation's Young Journalist Award 2025.
The 26-year-old-sele...
25/11/2025
The best playlists, podcasts, and audiobooks bring a little extra magic to your daily routine. With new features and offerings, Spotify Premium delivers even mo...
25/11/2025
Comprehensive new research confirms what we already knew: Australian music fans love the quality, quantity, and access they have to new and local music on strea...
25/11/2025
Applicable Products
Objectives The purpose of this application note is to give a brief background on 5G (NR) wireless communication an explain the reason a SN...
25/11/2025
25. November 2025 Cecilia Pierron
Last week, we took part in OnDAM 2025, an educational conference fully dedicated to DAM, hosted by Activo Consulting. The ...
25/11/2025
25 Nov 2025
VEON's QazCode and MeetKai Sign Agreement to Power National LLM...
25/11/2025
UKTV has acquired a high-profile slate of US dramas from Paramount Global Conten...
25/11/2025
A symphony of genius, rivalry and vengeance, boldly reimagined from Peter Shaffe...
25/11/2025
Article courtesy of Cinematography World
Read the article
FilmLight has finalised the prestigious 2025 FilmLight Colour Awards jury and welcomed award-winning...
25/11/2025
Article courtesy of Prensario
Read the article
La serie fue dirigida por Juli n de Tavira, Rodrigo Santos, y David Leche Ruiz, con direcci n de fotograf a a...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
The awards, celebr...
25/11/2025
Article courtesy of Televisual
Read the article
Already live in Los Angeles and rolling out in New York and London, Nara gives producers, colourists, conform ...
25/11/2025
Article courtesy of Digital Media World
Read the article
ARTONE post-house in Tokyo is the first facility in Japan to integrate Baselight M, choosing its prec...
25/11/2025
Article courtesy of The Hollywood Reporter
Read the article
Once hidden in post-production suites, the artists who make movies and TV shows look the way they ...
25/11/2025
Article courtesy of Deadline
Read the article
The Brutalist' & Bad Bunny's Nuevayol' Music Video Among 2025 FilmLight Colour Award Winners - Cam...
24/11/2025
Robyn made her long-awaited return to the stage this week, as Spotify and Acne Studios brought friends and top fans together for an unforgettable evening at the...
24/11/2025
After more than two years of redevelopment, FC Barcelona returned to its spiritual home on November 22, hosting Athletic Club in the first La Liga match at the ...
24/11/2025
24 Nov 2025
Kyivstar Launches Starlink Direct to Cell Satellite Connectivity in Ukraine Today's Launch Makes Ukraine the First Country in Europe Where Star...
24/11/2025
Ahead of the new ninth series of Dancing with the Stars, kicking off in January 2026, RT and Shinawil have announced the arrival of three new faces to the hit ...
All Press ReleasesShare
