All Press ReleasesShare
All press releases
Enterprise And Media Organizations Drive Revenue, Engagement, And Demand With Brightcove Solutions, Independent Study Reveals
Brightcove customers can experience robust results, including a 225% and 226% ROI in less than six months, independent studies showBOSTON, December 2, 2021 - Brightcove Inc. (Nasdaq: BCOV), the global leader in video for business, released findings that enterprises and media organizations can generate 225% and 226% ROI respectively with Brightcove and see a full return on the initial investment in less than six months. The commissioned Total Economic Impact (TEI) studies conducted by Forrester Consulting examined cost savings and business benefits with Brightcove solutions for enterprise and media organizations.
Forrester Consulting interviewed decision-makers at multiple enterprise and media organizations with experience using Brightcove. Respondents came from organizations headquartered in the US and EMEA, all with multi-billion dollars of annual revenues. The enterprise interviewees represented industries including automotive manufacturing, technology manufacturing, and media services that primarily use video to sell products and services and train their employees. The media organizations' interviewees represented decision-makers at media organizations already using Brightcove to stream and monetize their content.
Enterprise ROI
The study found that after the investment in Brightcove, the interviewees' organizations gained increased insights, reduction in management and distribution time of content, and most importantly increased digital engagement. Decision-makers who deployed the videos hosted by the Brightcove platform in conjunction with revenue-generating offerings found that their organization could use the analytics Brightcove provided to adapt their content to meet the needs of their different audiences whether employees, customers, or partners. Prior to using Brightcove, enterprises had disjointed video management solutions and workflows and strived for improved analytics, the ability to scale content, and syndicate videos for distribution to any source.
One platform product manager in the technology manufacturing sector cited Brightcove's user experience and easy-to-use interface as considerably better than their previous video providers solution. Their team realized they could globalize videos more quickly with multilingual metadata, whereas before the team needed to manually change titles, thumbnails, and subtitles. As part of an organization that operates in 27 locales, the team now spends less time on manually translating videos, and more time focusing on high-value workflows, such as content creation and campaign strategy.
Multiple users cited the benefits of Brightcove's user experience and easy-to-use interface, the business impact of which includes savings on resource expenditure through content management efficiencies including: 80% reduction in time it takes to migrate content with advanced processing power 83% reduction in time spent on manual content management tasks 50% reduction in spend for additional content distribution and management 75% reduction in video syndication time
Media ROI
As media organizations search for ways to expand their offerings globally, there is an increased need for superior video quality, faster time to market, and ways to monetize their content. The study found that media customers that use the Brightcove platform can better distribute and monetize live and on-demand video content on multiple platforms more securely and reliably. Prior to using Brightcove, media organizations missed expansion opportunities due to technical complexities like slow transcoding times, failure and downtime during peak demand, and time-consuming quality assurance processes.
With Brightcove's platform, media organizations are able to expand more easily to new markets and devices through faster transcoding of content, more reliable content processing, and improved end-viewer experiences resulting in increased customer lifetime values.
A global head of media technology at a media/entertainment organization, commented on Brightcove's constant technology enhancements, resulting in better quality with more bandwidth. After switching from their legacy solution to Brightcove, they noticed a significant increase in quality for their audiences.
Other key outcomes for media organizations include: 15-25% increase in potential audience over modeled period 80% reduction in time to migrate content to improve ability to scale 83% reduction in time spent on manual content management tasks 75% reduction in the number of compliance violations
Companies know that video is THE most effective way of connecting with their audiences. Too frequently, however, companies have not been able to quantify the business benefits or even know what metrics they should be targeting to improve, said Jennifer Griffin Smith, CMO, Brightcove. Forrester's findings provide guidance into the key areas of opportunity for our customers including improved user engagement, increased audience acquisition, new market expansion, and revenue generation. It also highlights, in our opinion, the experience we have at Brightcove in helping companies scale their operations more effectively and measure business impact.
To read the Forrester Total Economic Impact study for Enterprise organizations, visit https://www.brightcove.com/en/resources/downloads/studies/forrester-tei-study/
To read the Forrester Total Economic Impact study for Media organizations, visit https://www.brightcove.com/en/resources/downloads/studies/forrester-tei-study-media/
About Brightcove Inc. Brightcove creates the world's most reliable, scalable, and secure video technology solutions to build a greater connection be
Europe Stories
18/12/2025
Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
18 Dec 2025
VEON Upgraded to Nasdaq Global Select Market, Enhancing Investor Visibility Dubai, December 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital o...
18/12/2025
Thursday 18 December 2025
Sky Sports remains the exclusive home of the Masters ...
18/12/2025
Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...
18/12/2025
In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...
18/12/2025
RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier t...
18/12/2025
RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Wuppertal December 17, 2025
Riedel Builds Global Communication and Commentary ...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Cape Town, November 13, 2025 - SES and International artist and humanitarian, Fo...
15/12/2025
Luxembourg, December 15, 2025 - SES, a leading space solutions company, and Abra Group launched fast and reliable multi-orbit inflight connectivity service on t...
15/12/2025
15 Dec 2025
VEON's Beeline Kazakhstan Delivers First Starlink Direct to Cel...
15/12/2025
Andrew Mountbatten-Windsor finds himself the topic of year's cracker jokes
Oasis, David Harbour, Celebrity Traitors and Angela Rayner all feature in this y...
15/12/2025
Comscore Expands Cross-Platform Campaign Measurement to Include Audio and Social New capabilities strengthen cross-platform campaign reporting suite; CCR rebran...
15/12/2025
RT .ie has reached one billion page views this year and is on track to finish 2025 2% ahead of last year. Average time spent on the site is up 3% on 2024, with ...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
11 Dec 2025
VEON's Banglalink Receives Regulatory Approval to Launch Digita...
11/12/2025
Thursday 11 December 2025
Sky Arts paints a picture of Britain's beauty as ...
11/12/2025
It's not every day we're asked to create a website for a classical musician!
So, we were delighted to help pianist Georgina Duncan as she embarks on he...
11/12/2025
It's beginning to look a lot like Christmas!
Irish golfing hero Shane Lowry...
11/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December
On Saturday 20 December live on RT One and RT Player at the earlier ti...
11/12/2025
Sash is ready to samba as Fair City star Stephanie Kelly is revealed as the late...
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
10/12/2025
For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh...
10/12/2025
10 Dec 2025
VEON's Rising Capital Markets Profile Strengthened by Inclusion...
10/12/2025
10 Dec 2025
VEON Recognized for JazzCash, Kyivstar and Jazz at the World Commun...
All Press ReleasesShare
