Gra Valley Introduces New Camera Alternative to LDX Series at NAB 05

Grass Valley Introduces New Camera Alternative to LDX Series at NAB 2015

MONTREAL, April 12, 2015 Grass Valley, a Belden Brand, today introduces a new camera for broadcasters seeking a cost-effective alternative to the LDX series. The Focus 70 Live camera represents a new entry level into the Grass Valley camera line, with high-quality image performance for less demanding applications.

Consisting of two different single HD format camera heads, with 1080i50/59.94 and 720p50/59.94 support, the camera offers a feature set optimized for many of the typical live studio and field applications, in combination with an easy-to-operate control solution. There are many cases where customers dont require a high level of format or system flexibility, so weve developed a product that meets both their needs and their price point, said Mike Cronk, senior vice president of strategic marketing, Grass Valley. We are committed to addressing all market segments more effectively, and the Focus 70 Live camera delivers on Grass Valleys promise for an outstanding, high-quality camera at an affordable price.

The Focus 70 Live is based on the LDX Series technology, using the same level of quality for the optical blocks, mechanics and three fully digital Xensium-FT CMOS imagers with global shutter. Standard B4 2/3-inch lens mounts can be used to accommodate HD lenses already purchased and on-hand. Due to its high sensitivity, less lighting is required. Plus, smaller iris settings can be achieved, increasing depth of field and the ability to hold tight focus easily.

To fully support the new Focus 70 Live camera, Grass Valley developed a line of dedicated Focus transmission solutions. These solutions include adapters and base stations in all versions of triax connections available on the market. This includes an SMPTE hybrid fiber transmission system based on the Lemo SMPTE fiber connector.

The Focus 70 Live camera is the perfect cost-effective solution for studio applications at regional broadcast stations, SNG vans and small outside-broadcast (OB) vans, staging applications, house of worship and university sports productions. While the camera can be used in most 1.5G HD or SD live applications, it is not compatible or interchangeable with the LDX Series cameras, nor the 3G or XF Fiber transmission solutions. Still, most of the LDX system accessories, such as the viewfinders and the C2IP camera control solution, are fully compatible with the new Focus 70 Live cameras.

The Focus 70 Live camera will be on display at the Grass Valley booth SL206 at the 2015 NAB Show.

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For information about Grass Valley solutions and services, please visit grassvalley.com.

LINK:	http://www.grassvalley.com/news/press/releases/view/2939-grass-valley-...
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