4C acquires Teletrax to create an integrated global advertising and social TV platform La compa a especializada en software para el tratamiento masivo de datos adquiere Teletrax a Civolution.
4C, una compa a especializada en software para el tratamiento masivo de datos, ha adquirido Teletrax of Civolution. Teletrax proporciona una avanzada soluci n para el an lisis de televisi n y cross-screen en tiempo real. La compa a combinada, que operar bajo la marca 4C y contar con 140 profesionales en ocho sedes internacionales.
4C est especializada en la aplicaci n de la ciencia de datos para ofrecer productos de software de marketing. Esta empresa constituy la primera plataforma para permitir la publicidad a trav s de Facebook, Twitter, LinkedIn, Pinterest, Instagram mediante el acceso a API certificada. 4C tambi n ofrece una soluci n de medici n y planificaci n que mejora la publicidad en televisi n, proporcionando informaci n sobre el comportamiento de 1,5 millones de usuarios nicos en diferentes medios a trav s de 250.000 categor as de inter s, 50.000 marcas, 6.000 programas de televisi n y 41 idiomas. Por otra parte, mediante la combinaci n de datos de set-top boxes, la programaci n de anuncios, 4C analiza millones de datos muy tiles para anunciantes, agencias, radiodifusores y operadores.
Teletrax ha sido adquirido a Civolution, una empresa que comenz como un spin of de Royal Philips Electronics en 2008. La tecnolog a Teletrax complementa la oferta de 4C mediante la incorporaci n de fuentes de datos adicionales y funcionalidades como an lisis de televisi n en tiempo real, incluyendo monitoreo de m s de 2.100 canales en 76 pa ses, tanto en lo que refiere a contenido de programas como anuncios. Adem s, Teletrax ofrece sincronizaci n de publicidad, identificando los spots en tres segundos de emisi n, desencadenando as campa as digitales para sincronizaci n o respuesta competitiva. Estos anuncios pueden ser entregadas a trav s sociales, video, pantallas y canales de b squeda a trav s cualquier dispositivo.
Lance Neuhauser, CEO de 4C, anticipa que nos encaminamos a una convergencia de medios y la combinaci n de 4C y Teletrax nos coloca en una posici n nica para ofrecer m s valor para nuestros clientes a trav s de la publicidad social y la televisi n .
Alex Terpstra, CEO de Civolution, que se unir a 4C como Director General de EMEA sin dejar su posici n en el comit directivo de Civolution, ha asegurado que ambas compa as comparten una visi n para el futuro de la publicidad y ofrecen soluciones de software de las mejores en su clase. Los clientes Teletrax pronto podr n disfrutar de la capacidad nica de 4C para desbloquear el poder de las conexiones sociales en un entorno publicitario, mientras que los clientes de 4C podr n acceder a nuestros an lisis de televisi n en tiempo real y TV sincronizada con ofertas publicitarias .
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4C acquires Teletrax to create an integrated global advertising and social TV platform La compa a especializada en software para el tratamiento masivo de datos adquiere Teletrax a Civolution. 
