John Wastcoat SVP BD and marketing at Zixi, looks at how new technologies are providing a path to efficiency and adaptability in the broadcasting industry
By Contributor
Published: February 22, 2024
John Wastcoat SVP BD and marketing at Zixi, looks at how new technologies are providing a path to efficiency and adaptability in the broadcasting industry
target=_blank title=Share on LinkedIn class=share-linkedin>
In common with industries across the modern economy, the broadcast media industry is currently on its own artificial intelligence (AI) and machine learning (ML) journey, with organisations at various stages of evaluation and implementation. But in practical terms, how are AI and ML changing the way broadcasters work, and what is the likely direction of travel as the development of these technologies continues to accelerate?
Among the various key adoption drivers for AI and ML in the broadcast industry is the need to do more with less. In the face of inflation, rising cost of capital and corporate drive for profitability, broadcasters need to manage increasingly complex network workflows with fewer personnel while also reducing costs. In this context, AI and ML technologies can be applied to cross-workflow monitoring and configuration management, where patterns can be observed across multiple systems. This technology helps cut through the noise of meaningless alerts, guiding operators to focus their attention where it matters most, maximising efficiency and minimising wasted time. Instead, employees can focus on other important tasks - an approach that helps put the emphasis on improving productivity.
This also applies to the many broadcast organisations that are moving or have moved to software-defined infrastructures. These technologies allow for more agile workflows, comprising both on-premises and cloud assets, controlled by the broadcaster and their content and affiliate partners. Going forward, AI and ML will play a crucial role in maximising the impact of this approach by providing insights into the performance of these complex systems. They enable broadcasters to detect problems during live playout and identify emerging instabilities, ultimately boosting operator confidence. In addition, AI and ML can be employed to automatically adjust workflows based on network and content analysis, ensuring optimal performance.
Harnessing the power of AI and ML While various current solutions utilise AI and ML to help broadcasters reduce complexity, enhance workflows, and improve operational efficiency, it's essential to consider the broader applications of these technologies. For example, the most advanced and effective AI and ML platforms are designed to visualise irregularities and issues emerging in complex workflows over time, making it easier for operators and engineers to identify channels that require attention while also offering detailed insights into signal degradation and its potential causes, facilitating collaboration across organisational silos to address issues efficiently. At the cutting edge, real-time machine learning is also employed to proactively alert operators to problems before they occur, ensuring minimal disruptions and enhanced operational reliability.
Looking ahead, the ongoing shift towards hybrid workflows will continue to open new opportunities for broadcasters to be more dynamic, rapidly adding content and distribution partners and adapting to network challenges. However, with this increased dynamism comes greater complexity in workflow management, which will drive the demand for analytics solutions that provide early problem detection and swift response mechanisms. As broadcasters strive to maintain operational efficiency and adaptability with limited resources, AI and ML solutions will remain integral to their success. As a result, these innovations will continue to reshape the industry landscape over the long term, enabling broadcasters to thrive in the digital age.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
John Wastcoat SVP BD and marketing at Zixi, looks at how new technologies are providing a path to efficiency and adaptability in the broadcasting industry
