BBDO NY launches cheeky new spots to promote Art Directors Club 95 Annual awards

The Art Directors Club, one of the first non-profit organizations in the world to champion commercial creativity and the artists who create it, today launched three cheeky new video spots from BBDO New York, the latest in its Rare For a Reason campaign for the prestigious ADC 95th Annual Awards.

The spots highlight true, if unsettling, situations that are thankfully uncommon - but not as uncommon as taking to the stage at the ADC Annual Awards to claim well-deserved honors for creative ideas and craftsmanship.

The spots are as follows:

- Cousins -- https://vimeo.com/152436987

- Sex Toy -- https://vimeo.com/152587878

- Selfie -- https://vimeo.com/152587876

The videos juxtapose weird, macabre and surprising facts with the even less likely chances of winning an ADC Cube, explains Marcel Yunes, Creative Director, BBDO New York. They're meant to show just how difficult and prestigious it is to be honored at the ADC Annual Awards.

Deadline for Digital and Student submissions is January 29, 2016. Deadline for Advertising and Innovation submissions is February 8, 2016.

ADC is proud to acknowledge that for the third consecutive year, all ADC Annual Awards juries have equal gender representation in accordance with the organization's Let's Make the Industry 50/50 Initiative (http://5050initiative.org).

For more information regarding the ADC 95th Annual Awards, please visit http://adcglobal.org/awards.

CREDITS:

Client: Art Directors Club (www.adcglobal.org)

Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Creative Director: Rick Williams

Creative Director: Marcel Yunes

ACD/Art Director: Alison Baker

Senior Copywriter: Farley Katz

Junior Art Director: Kristin Clark

Junior Copywriter: Matthew Low

Producer: Whitney Husnik

Videographer: Andrew Osborne

Production Assistant: Jeff Reagan

Post Production: EG+ Worldwide, New York

Executive Producer: Renee Haar

Senior Producer: Heath Schoengold

Editor: Nick Toscano

Mixer: Corey Bauman

ADC is the first non-profit membership organization to celebrate and award the global creative community, boasting one of the most concentrated groups of creative talent in the world since 1920. ADC's mission is to connect creative professionals across gender, race and industry, and provide the educational resources they need to inspire successful careers built on world-changing ideas. From its Manhattan Gallery headquarters to its international membership base, ADC provides a neutral forum for creatives of all levels to network, learn and grow. Join the first international creative collective of its kind, and follow ADC on Facebook, Twitter and Instagram.

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