
To understand the latest advance in generative AI, imagine a courtroom.
Judges hear and decide cases based on their general understanding of the law. Sometimes a case - like a malpractice suit or a labor dispute - requires special expertise, so judges send court clerks to a law library, looking for precedents and specific cases they can cite.
Like a good judge, large language models (LLMs) can respond to a wide variety of human queries. But to deliver authoritative answers that cite sources, the model needs an assistant to do some research.
The court clerk of AI is a process called retrieval-augmented generation, or RAG for short.
The Story of the Name Patrick Lewis, lead author of the 2020 paper that coined the term, apologized for the unflattering acronym that now describes a growing family of methods across hundreds of papers and dozens of commercial services he believes represent the future of generative AI.
Patrick Lewis We definitely would have put more thought into the name had we known our work would become so widespread, Lewis said in an interview from Singapore, where he was sharing his ideas with a regional conference of database developers.
We always planned to have a nicer sounding name, but when it came time to write the paper, no one had a better idea, said Lewis, who now leads a RAG team at AI startup Cohere.
So, What Is Retrieval-Augmented Generation? Retrieval-augmented generation is a technique for enhancing the accuracy and reliability of generative AI models with facts fetched from external sources.
In other words, it fills a gap in how LLMs work. Under the hood, LLMs are neural networks, typically measured by how many parameters they contain. An LLM's parameters essentially represent the general patterns of how humans use words to form sentences.
That deep understanding, sometimes called parameterized knowledge, makes LLMs useful in responding to general prompts at light speed. However, it does not serve users who want a deeper dive into a current or more specific topic.
Combining Internal, External Resources Lewis and colleagues developed retrieval-augmented generation to link generative AI services to external resources, especially ones rich in the latest technical details.
The paper, with coauthors from the former Facebook AI Research (now Meta AI), University College London and New York University, called RAG a general-purpose fine-tuning recipe because it can be used by nearly any LLM to connect with practically any external resource.
Building User Trust Retrieval-augmented generation gives models sources they can cite, like footnotes in a research paper, so users can check any claims. That builds trust.
What's more, the technique can help models clear up ambiguity in a user query. It also reduces the possibility a model will make a wrong guess, a phenomenon sometimes called hallucination.
Another great advantage of RAG is it's relatively easy. A blog by Lewis and three of the paper's coauthors said developers can implement the process with as few as five lines of code.
That makes the method faster and less expensive than retraining a model with additional datasets. And it lets users hot-swap new sources on the fly.
How People Are Using Retrieval-Augmented Generation With retrieval-augmented generation, users can essentially have conversations with data repositories, opening up new kinds of experiences. This means the applications for RAG could be multiple times the number of available datasets.
For example, a generative AI model supplemented with a medical index could be a great assistant for a doctor or nurse. Financial analysts would benefit from an assistant linked to market data.
In fact, almost any business can turn its technical or policy manuals, videos or logs into resources called knowledge bases that can enhance LLMs. These sources can enable use cases such as customer or field support, employee training and developer productivity.
The broad potential is why companies including AWS, IBM, Glean, Google, Microsoft, NVIDIA, Oracle and Pinecone are adopting RAG.
Getting Started With Retrieval-Augmented Generation To help users get started, NVIDIA developed a reference architecture for retrieval-augmented generation. It includes a sample chatbot and the elements users need to create their own applications with this new method.
The workflow uses NVIDIA NeMo, a framework for developing and customizing generative AI models, as well as software like NVIDIA Triton Inference Server and NVIDIA TensorRT-LLM for running generative AI models in production.
The software components are all part of NVIDIA AI Enterprise, a software platform that accelerates development and deployment of production-ready AI with the security, support and stability businesses need.
Getting the best performance for RAG workflows requires massive amounts of memory and compute to move and process data. The NVIDIA GH200 Grace Hopper Superchip, with its 288GB of fast HBM3e memory and 8 petaflops of compute, is ideal - it can deliver a 150x speedup over using a CPU.
Once companies get familiar with RAG, they can combine a variety of off-the-shelf or custom LLMs with internal or external knowledge bases to create a wide range of assistants that help their employees and customers.
RAG doesn't require a data center. LLMs are debuting on Windows PCs, thanks to NVIDIA software that enables all sorts of applications users can access even on their laptops.
An example application for RAG on a PC. PCs equipped with NVIDIA RTX GPUs can now run some AI models locally. By using RAG on a PC, users can link to a private knowledge source - whether that be emails, notes or articles - to improve responses. The user can then feel confident that their data source, prompts and response all remain private and secure.
A recent blog provides an example of RAG acc
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...